Archive for May, 2007

Hosts Who Blog Take Note

I have submitted your blog to Google’s Blog Search Pinging Service so Google will know when you’ve updated your blog and will crawl your posting. Please post more often - a couple of times a week at least. If you get a visitor and your postings are cold, they’ll never come back and you are wasting your energy.

I also want to do a PR outreach to bloggers for you. Could you please help me build your press target list of bloggers by searching Google’s Blog Search on keywords associated with your topic and audience and send an email to the ones you like best introducing yourself? Ask them if you may put them on your press list for news and then write something about their blog on yours and link to their blog.

Then send me the blog name, URL, the blogger’s name and email and I’ll put them on the press target list for your show. That way, when we do a release I can send it to them and they may blog about what you are doing.

Make sense?
You can do a couple this week, a couple next and so on and we’ll build a nice database.
What is Blog Search?

Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore the blogging universe more effectively, and perhaps inspire many to join the revolution themselves. Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice.

Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you’ll always get the most accurate and up-to-date results; and you can search not just for blogs written in English, but in French, Italian, German, Spanish, Korean, Brazilian Portuguese and other languages as well.
http://www.google.com/intl/en/help/about_blogsearch.html

How do I get my blog listed?

If your blog publishes a site feed in any format and automatically pings an updating service (such as Google Blog Search Pinging Service), we should be able to find and list it. Also, we will soon be providing a form that you can use to manually add your blog to our index, in case we haven’t picked it up automatically. Stay tuned for more information on this.
http://blogsearch.google.com/ping

There is a conflict of interest here between the blogger–who wants his new post to get the widest possible publicity as fast as possible–and the web-service owner–who wants his search engine or aggregator to have new blog posts long before anyone else. As a result, bloggers have turned to services such as Ping-o-matic, which pings multiple proprietary ping servers. As the blogosphere has grown, other ping “services” have cropped up, such as Pingoat and BlogFlux Pinger.

I would recommend you consider adding yourself to a number of blogging services:
Ping-O-Matic
http://pingomatic.com/
Blogflux
http://www.blogflux.com/about.php

Comments

Things You Can Do To Promote Yourself

Hosts,

Meredith’s show shot up in rankings this week and we’ve been working on analyzing some potential reasons.

Here is a fun email exchange between Tim and Meredith that I thought you’d enjoy.

Suz
1. An email to the Tempest Team with a direct link requesting they
“follow me” on my path as I do Living Green — the link had specific
directions to subscribe in itunes.  Total list: 75 people. High level
of intimacy.

2. In the last two weeks I’ve been working on my own “business” –
which, whether it’s 3outcomes.com, urth.tv or LG — I am focused on
projects that increase my audience size because I’m banking of LG as
being my ticket to big revenue and personal fulfillment.  Energy in =
Energy out.

3. Dan Ruben was on my signature file for a lot of the correspondence
I’m doing with the press around urth.tv

4. I am nearly out of cards.  Every engagement I’m at..just like our
dinner, I make a very big request to have people subscribe and often
encourage them to ask 3 people.

5. I’m talking about LG and PLM in EVERY conversation. I talk about my
shows, the guests…I’m a walking advertisement.

6. The blogging seems like a good answer too. I wonder though, how
many of those page views are from me?

7. Last idea:  3outcomes.com has my podcast on the front page. Jim
Sterne is sending out a lot of publicity with 3outcomes.com on it.

8. Pure luck.

9. Good Sex.

10. Friends/Business Partners like you who are putting their lives on
the line to create a platform for me to fully blossom into everything
I’ve ever wanted to be.

I love you. Thanks for going for it so I can too!

On 5/2/07, Tim Bratton wrote:

Darling Mer…aka  “green goddess”,

You had a 36% increase subscribers in the last two weeks, going from 417 to
654. Way to go!

I think it is partly due to your starting to blog. Urth.tv could at most
account for 10 new subscribers …since we only received 10 referrals from
Urth.tv to the entire PLM site last week, compared to about 2,500 from
google last week.

I think its more likely that people are finding you through a google search.
In many instances people will land on an individual episode page after doing
a google search. For instance if you do a search for “green boston” the Dan
Ruben episode comes up on page 1.

Here are your page views for the last week:

Show page 282

Blog 88

Dan Ruben episode 70

Your host bio profile 47

Michael Gosney episode 37

Richard Louv episode 27

Tierra Del Forte episode 26

Rowan Gabrielle episode 25

Is there anything else you can think of that might have contributed to your
subscriber increase?

Comments