Amory Lovins Wins Volvo Environmental Award For His Work In Design Efficiency
About 10 years ago, I had the great fortune to be invited to hear Amory Lovins speak on Natural Capitalism, a philosophy that outlines (among other things) how businesses can use design efficiency to increase their bottom line while reducing their environmental impact. Integrating his then 20-years of experience in the field (now over 30 years), the book Natural Capitalism turns many business and enviromental issues on their head, offering an approach that avoids the often condemning approach of some environmental activists. His ideas (as well as his co-authors Hunter Lovins and Paul Hawken) have since become part of the canon of environmental business practices, inspiring consultants and thousands of businesses towards greater sustainability. (for example, see my interview with Jeff Slye )
On November 1st, 2007, Amory was been awarded the Volvo Environmental Award in recognition his lifetime work. The nearly quarter-million dollar prize support Amory’s Rocky Mountain Institute in its work to use design efficiencies to end US dependence on foreign oil, design cars that triple our best fuel efficiency at half the weight (see video below), eliminate the need for heating and air conditioning in buildings, and much, much more.
For more information about Amory Lovins, check out the Rocky Mountain Institute, or for more in depth study, check out this series of five video lectures on Design Efficiencies he gave at Stanford earlier this year.
Congratulations to Amory for integrating his Money, Mission, and Meaning, and dramatically shifting the course of humankind towards greater beauty!

