I have been receiving so much inspiration and joy from Amory Lovins recent honors, I thought I would mention him again in the context of Money Mission and Meaning. Amory is an extraordinary example of someone who realized his unique contribution, developed his prodigious talents prodigiously, and set out to make money, through a mission that makes meaning - aka, the Rocky Mountain Institute. After decades of being on the fringe, his ideas and person are becoming a mainstream icon, which simply tickles me pink!

After receiving the Volvo environmental prize earlier this month, he and long time compatriot in profitable environmentalism Paul Hawken have been named the key figures of Ford motor companies new “Transformation Advisory Council“. The third named member is Peter Senge, Harvard management guru, author of The Fifth Discipline, and colleague to Fred Kaufmann, one of my virtual mentors from the Integral Institute. Very good company indeed.

Let’s cross our fingers and exploit our rolodex’s that Amory’s plan to triple the efficiency of cars, trucks, and planes by fully using existing technology, and “winning the oil endgame” get’s Ford’s full support, and revolutionizes the the transportation industry. Go Amory Go!