I imagine many of you are already drawing your water from the tap into your stainless steel water bottle — HOWEVER there ARE still millions of water bottles being used every day around the planet. In fact, one of our regular listeners took the time to write in and share his concern about my choice to run episode number 36 on PRIMO water.

Although you might be recycling, reducing and reusing — the reason that the GREEN movement is alive and imperative, is that there are millions of people who do not have the attention on our earth in the way you do.

In fact, Robert Redford tells a grim story in this month’s article in “AWARE” magazine about the water bottles being all over the ground after shooting an environmental film. There are still many venues where water bottles are the current choice available to organizers. The world is changing and I also feel we need to be realistic and offer easy alternatives that are one step at a time.

I’ve been drinking PRIMO water this week — and the bottle has been a great entry point into conversations with friends, the martial artists I train with at my dojo and a few new friends met in the cafe line. So, my consciousness has increased and PRIMO has been a powerful part of that process. The brand is allowing me to increase my attention on crude oil — pulling me into a more global consciousness as well opposed to a recycle mentality that is ever so “1970’s.”

I rarely do shows with vendors, but I do think that PRIMO water answers an important call on the planet for a large amount businesses and individuals. Imagine being at a Fortune 500 conference or employee meeting where the corporate event planner choose PRIMO as opposed to a regular bottled water brand. Does that make a difference? YES!

Marketers make an incredible impact on our society through our marketing messages. If you’re concerned about me promoting water bottles as opposed to water tap, please consider that my last 15 years in the corporate world have taught me that change in our big name brands marketing messages along with internal changes within the company can create a HUGE ripple that can change and in many cases is changing our planet right now. You and I can make a difference.

Thanks to PRIMO for allowing us to choose an alternative.

Here are some Q and A’s from a recent conversation. Watch your local stores in June and suggest that your corporate event planners, golf courses, meetings and other big events choose this new alternative.

Q: What is the Primo bottle made from?

A: The renewable Primo bottle is made from Ingeo™, the world’s first and only performance plastic made from 100 percent annually renewable-resources – plants, not crude oil like other plastic bottles.

Q: How does Primo source its water? Is it municipal water?

A: Primo Water is locally sourced in the U.S. from an approved spring or from municipal water. Independent of the source, the water is carefully selected for quality and for executing the high standards needed to meet Primo Water purification requirements and the unique taste perfection formula. A proprietary mineral package is added for great taste.

Q: Where are Primo single serve bottles available?

A: Primo is expanding nationally and is available in select retail stores. It can be purchased in Kroger owned and operated stores nationally and in limited numbers of Hannaford and Lowes stores. Primo will be announcing availability in additional stores in coming months.

Q: How much does Primo cost?

A: Currently Primo cases are affordable and “in value” everyday at a suggested retail price of $4.99/case.
Q: What bottle sizes are available?

A: Currently a 16.9-oz bottle is available in multi-packs of 18 bottles. Primo Water Corporation also produces three- and five-gallon jugs for water coolers.

Q: How does Primo taste?

A: In taste tests conducted at the end of 2007 with almost 7,000 consumers, three out of four consumers preferred Primo over the market’s leading spring water and four out of five consumers preferred Primo over tap water in the same taste tests. The taste tests were conducted in six markets – Charlotte, Tampa, Boston, Dallas, Columbus and Los Angeles – by an independent contractor.
Q: Why should consumers purchase Primo water? Why would anyone buy bottled water when tap water is free?

A: Consumers’ preference for bottled water is driven by taste and convenience. Taste is the number one reason why consumers chose water. Primo offers exceptional taste preference over tap water, with four out of five consumers preferring Primo over tap water in taste tests. Consumer demand for bottled water remains high, as its convenience supports busy lifestyles. Tap water may fill the needs of some consumers but bottled water is portable, potable and resealable while being an alternative to other carbonated and sugar-based beverages.

Q: Why is the Primo bottle a “better” choice than a traditional PET bottle?

A: Manufacturing of the Primo bottle requires 65 percent less fossil resources than a PET petroleum based bottle. Conventional PET bottles use limited and depleting reserves of oil and natural gas as their feedstock source. In contrast, the material for Primo’s bottle is derived from annually renewable resources such as plants. Energy from the sun and carbon dioxide from the atmosphere are harnessed in agricultural crops.

Ingeo™ emits less carbon dioxide because it uses renewable resources as a feedstock. Carbon dioxide is believed to be the most important contributor to global climate change. Because carbon dioxide is removed from the air when plants are grown, Ingeo™ contributes 80 to 90 percent less greenhouse gases to the atmosphere than traditional plastic materials.

Q. Can the Primo bottle be recycled?

A. Primo’s bottle fits into any waste management system with a benefit. At the end of their useful life, Primo bottles can be disposed of by all traditional waste management methods such as mechanical/chemical recycling, commercial composting where the bottle harmlessly biodegrades, and incineration.

Again, here’s the link to the show. I encourage your feedback.

I imagine many of you are already drawing your water from the tap into your stainless steel water bottle — HOWEVER there ARE still millions of water bottles being used every day around the planet. In fact, one of our regular listeners took the time to write in and share his concern about my choice to interview and run episode number 36 on PRIMO water.

Although you might be recycling, reducing and reusing — the reason that the GREEN movement is alive and imperative, is that there are millions of people who do not have the attention on our earth in the way you do.

In fact, Robert Redford tells a grim story in this month’s article in “AWARE” magazine about the water bottles being all over the ground after shooting an environmental film. There are still many venues where water bottles are the current choice available to organizers. The world is changing and I also feel we need to be realistic and offer easy alternatives that are one step at a time.

I’ve been drinking PRIMO water this week — and the bottle has been a great entry point into conversations with friends, the martial artists I train with at my dojo and a few new friends met in the cafe line. So, my consciousness has increased and PRIMO has been a powerful part of that process. The brand is allowing me to increase my attention on crude oil — pulling me into a more global consciousness as well opposed to a recycle mentality that is ever so “1970’s.”

I rarely do shows with vendors, but I do think that PRIMO water answers an important call on the planet for a large amount businesses and individuals. Imagine being at a Fortune 500 conference or employee meeting where the corporate event planner choose PRIMO as opposed to a regular bottled water brand. Does that make a difference? YES!

Marketers make an incredible impact on our society through our marketing messages. As a marketer with lots of background in creating crafty messages that encourage you to associate how you feel with a particular product or service — I can tell you — getting the word out to the mainstream about oil through something as intimate as a water bottle is a GREAT idea.

If you’re concerned about me promoting water bottles as opposed to water tap, please consider that my last 15 years in the corporate world have taught me that change in our big name brands marketing messages along with internal changes within the company can create a HUGE ripple that can change and in many cases is changing our planet right now.

Thanks to Dave Burke, COO of PRIMO to go and PRIMO water for allowing us to choose an alternative.

Here are some Q and A’s from a recent conversation. Watch your local stores in June and suggest that your corporate event planners, golf courses, meetings and other big events choose this new alternative.

Q: What is the Primo bottle made from?

A: The renewable Primo bottle is made from Ingeo™, the world’s first and only performance plastic made from 100 percent annually renewable-resources – plants, not crude oil like other plastic bottles.

Q: How does Primo source its water? Is it municipal water?

A: Primo Water is locally sourced in the U.S. from an approved spring or from municipal water. Independent of the source, the water is carefully selected for quality and for executing the high standards needed to meet Primo Water purification requirements and the unique taste perfection formula. A proprietary mineral package is added for great taste.

Q: Where are Primo single serve bottles available?

A: Primo is expanding nationally and is available in select retail stores. It can be purchased in Kroger owned and operated stores nationally and in limited numbers of Hannaford and Lowes stores. Primo will be announcing availability in additional stores in coming months.

Q: How much does Primo cost?

A: Currently Primo cases are affordable and “in value” everyday at a suggested retail price of $4.99/case.
Q: What bottle sizes are available?

A: Currently a 16.9-oz bottle is available in multi-packs of 18 bottles. Primo Water Corporation also produces three- and five-gallon jugs for water coolers.

Q: How does Primo taste?

A: In taste tests conducted at the end of 2007 with almost 7,000 consumers, three out of four consumers preferred Primo over the market’s leading spring water and four out of five consumers preferred Primo over tap water in the same taste tests. The taste tests were conducted in six markets – Charlotte, Tampa, Boston, Dallas, Columbus and Los Angeles – by an independent contractor.
Q: Why should consumers purchase Primo water? Why would anyone buy bottled water when tap water is free?

A: Consumers’ preference for bottled water is driven by taste and convenience. Taste is the number one reason why consumers chose water. Primo offers exceptional taste preference over tap water, with four out of five consumers preferring Primo over tap water in taste tests. Consumer demand for bottled water remains high, as its convenience supports busy lifestyles. Tap water may fill the needs of some consumers but bottled water is portable, potable and resealable while being an alternative to other carbonated and sugar-based beverages.

Q: Why is the Primo bottle a “better” choice than a traditional PET bottle?

A: Manufacturing of the Primo bottle requires 65 percent less fossil resources than a PET petroleum based bottle. Conventional PET bottles use limited and depleting reserves of oil and natural gas as their feedstock source. In contrast, the material for Primo’s bottle is derived from annually renewable resources such as plants. Energy from the sun and carbon dioxide from the atmosphere are harnessed in agricultural crops.

Ingeo™ emits less carbon dioxide because it uses renewable resources as a feedstock. Carbon dioxide is believed to be the most important contributor to global climate change. Because carbon dioxide is removed from the air when plants are grown, Ingeo™ contributes 80 to 90 percent less greenhouse gases to the atmosphere than traditional plastic materials.

Q. Can the Primo bottle be recycled?

A. Primo’s bottle fits into any waste management system with a benefit. At the end of their useful life, Primo bottles can be disposed of by all traditional waste management methods such as mechanical/chemical recycling, commercial composting where the bottle harmlessly biodegrades, and incineration.

Again, here’s the link to the show. I encourage your feedback.