Now is the Time, an inspirational athem for the green movement is getting some attention.  Last week at Digital Hollywood in LA,  Ralph Simons (associated with Live Earth) met composer, Troy Lush, to discuss the possiblity of his song, “Now is the Time” as the 21st athem that Live Earth is looking for …  This song was a big hit at Grace Catherdral last month during the Bee-Inn Social and has attracted lots of attention.

My prediction: In 8 months, several celebrities will be singing this song and we’ll hear it on the mainstream radio waves.

Today Living Green, one of Personal Life Media’s top shows and an iTunes Top 100 podcast (out of 85,000 podcasts!) has a press announcement where the podcast is very cleverly packaged.

Because the show is about “effortless ecology for everyday people,” I asked every show guest to come up with one Eco-Request for American citizens.

My hope is that bloggers and journalists will take this list of “challenges” put forth by people “walking the walk” and will create more dialog about what everyone and anyone can do to make a difference for the planet.

This podcast press strategy helps highlight the solid line up of guests on Living Green; raises the bar on what a podcasting press release should look like; gives the media something to “chew on” and furthers great ideas for all of us to consider in the fight against the climate crisis.

Here’s the full release. Let me know your comments about the Eco-Requests, the strategy or the show.

Listen now to “Living Green.”

Subscribe to “Living Green” in iTunes.

All Personal Life Media shows can be found in iTunes.

Personal Life Media Engages Sustainable Living Leaders To Communicate Their Eco-Requests Through ‘Living Green’ Podcasts

Green Pathfinders Appeal to American Citizens to Take Specific Actions

LOS ALTOS, CA – June 25, 2007 – Personal Life Media™, Inc. a publisher of lifestyle content in the form of 15 weekly audio programs, podcasts and blogs for people on the leading edge of culture, showcases a special series on “Living Green: Effortless Ecology for Everyday People” an advertising and sponsorship-supported free podcast. Hosted by Meredith Medland, founder of 3outcomes.com and environmental blogger, Meredith confabs with professionals in the ecology and sustainable-living arena who have special requests for Americans who want to move to a more green way of life.

“Americans have varying levels of interest in the green movement and through my interviews and relationships with some of today’s foremost experts on how to live a sustainable lifestyle, we believe if we ‘challenge’ American citizens by providing simple ways they can incorporate living green into their busy lives, we would see a shift in thinking that no matter how small or seemingly insignificant a change is, it will make a difference,” said Meredith Medland, Founder of 3outcomes.

Each week, Meredith’s guests provide one “small change” that American consumers can use to begin creating a healthier planet. These simple requests from experts include:

• Dan Ruben, Executive Director, Boston Green Tourism “Calculate your carbon footprint and make plans to reduce it by at least 10% per year for the next three years. If your lifestyle is like the average American, this won’t be difficult.”
http://personallifemedia.com/podcasts/living-green/episode003-dan-ruben.html

• Michael Gosney, co-founder, Green Century Institute – “Help your town or city implement systemic changes toward ecological balance starting with your neighbors or those in your community.” http://personallifemedia.com/podcasts/living-green/episode004-michael-gosney-digital-be-in.html

• Tierra Del Forte, Founder, Del Forte Denim “Always carry a non-disposable tote around so you have an alternative to use plastic bags for those last minute purchases.”
http://personallifemedia.com/podcasts/living-green/episode005-tierra-del-forte-denim-jeans.html

• Rowan Gabrielle, President, URTH.tv – “Re-think the way you dress. Buy or make at least one organic outfit that you either love the color, style or fabric and live in it to see how it makes you feel. Rather than wearing something for “fashion”, wear something that is for “life.” Know that in making a change in your clothing, you are making yourselves a walking embodiment of change.” http://personallifemedia.com/podcasts/living-green/episode001-rowan-gabrielle.html

• Richard Louv, author of the best selling book ‘Last Child in the Woods – Saving our Children from Nature Deficit Disorder’ – “Spend two hours a week outside in nature. This will give you a better perspective on the wholeness and beauty of our earth and what we could potentially lose if we don’t value its existence.”
http://personallifemedia.com/podcasts/living-green/episode002-richard-louv.html

• Suzanne Sterling, World Music Diva, Kirtan Leader & Progressive
Ritualist of the Yoga Groove – “Seek out and use ONLY green cleaning products such Seventh Generation or the like.”
http://personallifemedia.com/podcasts/living-green/episode006-suzanne-sterling-yoga-groove.html

• Sarah Haynes, founder and CEO of The Spitfire Agency - “Carry your garbage for a week in a backpack with you everywhere you go.” http://personallifemedia.com/podcasts/living-green/episode008-sarah-haynes-zero-waste.html

• Paul Stamets, mycologist, founder of Fungi Perfecti® and author, who discusses his recent work in the movie 11th Hour with Leonardo DiCaprio and Daryl Hannah - “Learn to identify 10 species of mushrooms so that you are aware of the inherent powers and ways to improve the health of the planet and its people.” http://www.personallifemedia.com/podcasts/living-green/episode010-paul-stamets-fungal-intelligence.html

• Zem Joaquin, green editor for House and Garden & the ecofabulous site– “Use a travel coffee mug to eliminate the paper cup waste created each time you purchase a coffee or beverage.” http://www.personallifemedia.com/podcasts/living-green/episode009-zem-joaquin-cradle-to-cradle.html

Living Green guests believe their personal practices will bring about global change. While Meredith engages in a healthy and honest debate about how worthwhile a sustainable lifestyle really is, listeners learn what motivates these eco-savvy people. Through her unique interview style, her guests relate practical how-to advice on socially-responsible investing, green stocks, composting, recycled and organic products and foods, eco-tourism, green building, energy-efficient appliances and Energy-Star home products, alternative healthcare, clean, renewable and solar energy, carbon credits, Hybrid cars and more.

Weekly installments of “Living Green” can be found at: http://personallifemedia.com/podcasts/living-green/living-green-show.html

Subscribe to “Living Green” in iTunes at: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=218920443

All Personal Life Media shows can be found in iTunes at:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=216657439

About Meredith Medland
Whether Meredith Medland is interviewing celebrities on the red carpet at Hollywood Eco-Fashion Shows or facilitating a 3outcomes conference or event you can be assured to experience an extraordinary level of possibility. The founder of 3outcomes.com, and a Master Host, Meredith is a gifted interviewer who is known for her unique questions, ability to dig up the real truths and bring humor as well as depth to her shows.

A frequent speaker to audiences of thousands, she has interviewed on CNN, CNBC, ABC, CBS and been quoted in the New York Times, Wall Street Journal and USA Today. Meredith uses personally developed, outcome-elicitation tools to engage her guests, impact her audience and increase focused attention and energy. Meredith has bridged the gap from the boardroom to burning man, by bringing 12 years in digital marketing and advertising and combining it with holistic education, transformational facilitation and somatic movement. Her career as a nationally known internet analyst and Fortune 500 marketer give her a solid foundation from which she can leverage technology to bring the voice of everyday people living eco-savvy lives through her podcast “Living Green.”

About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the “cultural creatives” market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats. The network offers 15 free weekly audio programs, podcasts and companion blogs that provide lifestyle content on issues central to our lives: relationships, dating, marriage, intimacy, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest including life coaching, ecology, sustainable living, new music, beauty innovation and cosmetic surgery, passion at work and play, ethical sales and business practices, spirituality, personal and global transformation. Access it free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

 ”Climates in Crisis” — Are you ready for one of the most pivotal concerts in the history of the mainstream ecology movement? It’s on it’s way.  Live Earth 2007 !

My concerns: They are not walking the walking. Do your research about the actual money spent on greening the event - or listen to Sarah Haynes, in Episode 9, discuss the importance of music events greening their events.  Learn how to discern GREEN!!! from good ole green.  Sometimes it’s not that easy being green — but the payoff in the long run is worth it. You can find lots of ways to help on Twitter!

Now, another key: Language.  I imagine the amount of marketing dollars being spent on the name of the event, “CLIMATE IN CRISIS”  - Please, if there is one thing you can do - shift your language, your marketing and what you do to positive langage that enrolls people in the experience you would like them to feel in their bodies. Let’s move toward a pleasure based society and get rid of all this fear.  I see millons of people creating change to support a better world, how about  “Climate Connects Cultures” — ok, maybe not the best marketing tagline — but you get the point.  Marketing Messages cause the biggest evolution for the mainstream society.  If  you’re involved in creating them — please put your focus on what you would like to create and generate change just in the very reading of the message.

Meredith appears on Yahoo! Health with Green Tips: Click on the Link for 3minutes of FUN!

Spending time with Al Gore opened my eyes to the focus required to be a “celebrity.” I asked him what he would like to create in the next 3 months, Specially 3outcomes–

He sank deeply in his mind, paused and breathed deeply — then I watched him speak out, rather quickly, very very specific visions he was bringing into the world. Whether it’s “The Secret”, Visualization or the latest Create Your Own Reality Guru — it’s so true — Get in your body, drop into your mind — look around your creative boardroom and don’t hide– Speak those visions to the outside and they just might come true!

Thank you for listening to Living Green! I am so grateful to share that last week YOUR podcast, Living Green, was in the Top 100 podcasts in itunes.  Thank you. It is a pleasure to receive your emails and hear your response to my “thera-journalism.”

The Shift of the Ages Film opens yet another doorway to Global Change.

According to the Mayan Calendar, a 5,200-year cycle closes in the year 2012. This event is the death of the 4th period of the Sun, and the birth of the new 5th Sun. Civilizations of the past who were participating in the prior reality Shifts helped the Creator evolve the situation to where it is today.

There is a growing anticipation by our mainstream public that something big is on the horizon. Think about this because this is huge! We are focusing on an event that will give us liberation from a parasitic system, and a reason to awaken and regain the forgotten technologies and powers that were suppressed through time. This is the event prophesied by many of our ancestors in the various world religions.

It’s the necessary “flipping” in our reality that sets us truly free, and it’s right on schedule, just as predicted. Do you feel this in your own life? Do you have anything brewing internally? It’s something we are experiencing externally as well as internally.

You’re loving the podcast and you would like more. Urth.tv, a new social media network for conscious living, posted a few interviews with Meredith and guests- here: See reporting from LOHAS 11, Bee Pollenation, Digital Earth and more.

The Movie, King Corn, is yet another in a flood of consumer generated movies that are reality based, environmentally awakening and just a good ole time. This one takes us on a journey though corn production and the impact of corn on our food system.

The Future Forecast: Food becomes the key awakener for our planet, followed by the immediacy our of need to clean up our waterways. Watch for an increase of education in the mainstream about the quality of our foods. Watch a growing trend for food that is close to home, free from bags and boxes and made with friends and neighbors. Watch for videos, information, informericals selling education around these very back to basics around food and sharing it with neighbors.