A Greener Apple - Steve Jobs Announcement to get MORE PRESS?
A Greener Apple? Steve Jobs apologies… “Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not properly recycling its old products. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.”
Bottom line: Apple is on board and waking up — Just wait till the Apple Logo gets relaunched as Kelly Green within the next 8 months. I see a whole new marketing campaign ahead. It’s an obvious one to me — Who would have thought Granny Smith’s could increase the sale of IPOD’s and Final Cut Pro software to move with the growing trend toward consumer generated media.
