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New Water Bottle Made from Corn, Not Crude Oil

primo-tp-logo.JPG

I imagine many of you are already drawing your water from the tap into your stainless steel water bottle — HOWEVER there ARE still millions of water bottles being used every day around the planet. In fact, one of our regular listeners took the time to write in and share his concern about my choice to run episode number 36 on PRIMO water.

Although you might be recycling, reducing and reusing — the reason that the GREEN movement is alive and imperative, is that there are millions of people who do not have the attention on our earth in the way you do.

In fact, Robert Redford tells a grim story in this month’s article in “AWARE” magazine about the water bottles being all over the ground after shooting an environmental film. There are still many venues where water bottles are the current choice available to organizers. The world is changing and I also feel we need to be realistic and offer easy alternatives that are one step at a time.

I’ve been drinking PRIMO water this week — and the bottle has been a great entry point into conversations with friends, the martial artists I train with at my dojo and a few new friends met in the cafe line. So, my consciousness has increased and PRIMO has been a powerful part of that process. The brand is allowing me to increase my attention on crude oil — pulling me into a more global consciousness as well opposed to a recycle mentality that is ever so “1970’s.”

I rarely do shows with vendors, but I do think that PRIMO water answers an important call on the planet for a large amount businesses and individuals. Imagine being at a Fortune 500 conference or employee meeting where the corporate event planner choose PRIMO as opposed to a regular bottled water brand. Does that make a difference? YES!

Marketers make an incredible impact on our society through our marketing messages. If you’re concerned about me promoting water bottles as opposed to water tap, please consider that my last 15 years in the corporate world have taught me that change in our big name brands marketing messages along with internal changes within the company can create a HUGE ripple that can change and in many cases is changing our planet right now. You and I can make a difference.

Thanks to PRIMO for allowing us to choose an alternative.
primo-tp-logo.JPG

Here are some Q and A’s from a recent conversation. Watch your local stores in June and suggest that your corporate event planners, golf courses, meetings and other big events choose this new alternative.

Q: What is the Primo bottle made from?

A: The renewable Primo bottle is made from Ingeo™, the world’s first and only performance plastic made from 100 percent annually renewable-resources – plants, not crude oil like other plastic bottles.

Q: How does Primo source its water? Is it municipal water?

A: Primo Water is locally sourced in the U.S. from an approved spring or from municipal water. Independent of the source, the water is carefully selected for quality and for executing the high standards needed to meet Primo Water purification requirements and the unique taste perfection formula. A proprietary mineral package is added for great taste.

Q: Where are Primo single serve bottles available?

A: Primo is expanding nationally and is available in select retail stores. It can be purchased in Kroger owned and operated stores nationally and in limited numbers of Hannaford and Lowes stores. Primo will be announcing availability in additional stores in coming months.

Q: How much does Primo cost?

A: Currently Primo cases are affordable and “in value” everyday at a suggested retail price of $4.99/case.
Q: What bottle sizes are available?

A: Currently a 16.9-oz bottle is available in multi-packs of 18 bottles. Primo Water Corporation also produces three- and five-gallon jugs for water coolers.

Q: How does Primo taste?

A: In taste tests conducted at the end of 2007 with almost 7,000 consumers, three out of four consumers preferred Primo over the market’s leading spring water and four out of five consumers preferred Primo over tap water in the same taste tests. The taste tests were conducted in six markets – Charlotte, Tampa, Boston, Dallas, Columbus and Los Angeles – by an independent contractor.
Q: Why should consumers purchase Primo water? Why would anyone buy bottled water when tap water is free?

A: Consumers’ preference for bottled water is driven by taste and convenience. Taste is the number one reason why consumers chose water. Primo offers exceptional taste preference over tap water, with four out of five consumers preferring Primo over tap water in taste tests. Consumer demand for bottled water remains high, as its convenience supports busy lifestyles. Tap water may fill the needs of some consumers but bottled water is portable, potable and resealable while being an alternative to other carbonated and sugar-based beverages.

Q: Why is the Primo bottle a “better” choice than a traditional PET bottle?

A: Manufacturing of the Primo bottle requires 65 percent less fossil resources than a PET petroleum based bottle. Conventional PET bottles use limited and depleting reserves of oil and natural gas as their feedstock source. In contrast, the material for Primo’s bottle is derived from annually renewable resources such as plants. Energy from the sun and carbon dioxide from the atmosphere are harnessed in agricultural crops.

Ingeo™ emits less carbon dioxide because it uses renewable resources as a feedstock. Carbon dioxide is believed to be the most important contributor to global climate change. Because carbon dioxide is removed from the air when plants are grown, Ingeo™ contributes 80 to 90 percent less greenhouse gases to the atmosphere than traditional plastic materials.

Q. Can the Primo bottle be recycled?

A. Primo’s bottle fits into any waste management system with a benefit. At the end of their useful life, Primo bottles can be disposed of by all traditional waste management methods such as mechanical/chemical recycling, commercial composting where the bottle harmlessly biodegrades, and incineration.

Again, here’s the link to the show. I encourage your feedback.

Comments (1)

New Water Bottle Made from Corn, Not Crude Oil —

I imagine many of you are already drawing your water from the tap into your stainless steel water bottle — HOWEVER there ARE still millions of water bottles being used every day around the planet. In fact, one of our regular listeners took the time to write in and share his concern about my choice to interview and run episode number 36 on PRIMO water.

Although you might be recycling, reducing and reusing — the reason that the GREEN movement is alive and imperative, is that there are millions of people who do not have the attention on our earth in the way you do.

In fact, Robert Redford tells a grim story in this month’s article in “AWARE” magazine about the water bottles being all over the ground after shooting an environmental film. There are still many venues where water bottles are the current choice available to organizers. The world is changing and I also feel we need to be realistic and offer easy alternatives that are one step at a time.

I’ve been drinking PRIMO water this week — and the bottle has been a great entry point into conversations with friends, the martial artists I train with at my dojo and a few new friends met in the cafe line. So, my consciousness has increased and PRIMO has been a powerful part of that process. The brand is allowing me to increase my attention on crude oil — pulling me into a more global consciousness as well opposed to a recycle mentality that is ever so “1970’s.”

I rarely do shows with vendors, but I do think that PRIMO water answers an important call on the planet for a large amount businesses and individuals. Imagine being at a Fortune 500 conference or employee meeting where the corporate event planner choose PRIMO as opposed to a regular bottled water brand. Does that make a difference? YES!

Marketers make an incredible impact on our society through our marketing messages. As a marketer with lots of background in creating crafty messages that encourage you to associate how you feel with a particular product or service — I can tell you — getting the word out to the mainstream about oil through something as intimate as a water bottle is a GREAT idea.

If you’re concerned about me promoting water bottles as opposed to water tap, please consider that my last 15 years in the corporate world have taught me that change in our big name brands marketing messages along with internal changes within the company can create a HUGE ripple that can change and in many cases is changing our planet right now.

Thanks to Dave Burke, COO of PRIMO to go and PRIMO water for allowing us to choose an alternative.

Here are some Q and A’s from a recent conversation. Watch your local stores in June and suggest that your corporate event planners, golf courses, meetings and other big events choose this new alternative.
primo-tp-logo.JPG

Q: What is the Primo bottle made from?

A: The renewable Primo bottle is made from Ingeo™, the world’s first and only performance plastic made from 100 percent annually renewable-resources – plants, not crude oil like other plastic bottles.

Q: How does Primo source its water? Is it municipal water?

A: Primo Water is locally sourced in the U.S. from an approved spring or from municipal water. Independent of the source, the water is carefully selected for quality and for executing the high standards needed to meet Primo Water purification requirements and the unique taste perfection formula. A proprietary mineral package is added for great taste.

Q: Where are Primo single serve bottles available?

A: Primo is expanding nationally and is available in select retail stores. It can be purchased in Kroger owned and operated stores nationally and in limited numbers of Hannaford and Lowes stores. Primo will be announcing availability in additional stores in coming months.

Q: How much does Primo cost?

A: Currently Primo cases are affordable and “in value” everyday at a suggested retail price of $4.99/case.
Q: What bottle sizes are available?

A: Currently a 16.9-oz bottle is available in multi-packs of 18 bottles. Primo Water Corporation also produces three- and five-gallon jugs for water coolers.

Q: How does Primo taste?

A: In taste tests conducted at the end of 2007 with almost 7,000 consumers, three out of four consumers preferred Primo over the market’s leading spring water and four out of five consumers preferred Primo over tap water in the same taste tests. The taste tests were conducted in six markets – Charlotte, Tampa, Boston, Dallas, Columbus and Los Angeles – by an independent contractor.
Q: Why should consumers purchase Primo water? Why would anyone buy bottled water when tap water is free?

A: Consumers’ preference for bottled water is driven by taste and convenience. Taste is the number one reason why consumers chose water. Primo offers exceptional taste preference over tap water, with four out of five consumers preferring Primo over tap water in taste tests. Consumer demand for bottled water remains high, as its convenience supports busy lifestyles. Tap water may fill the needs of some consumers but bottled water is portable, potable and resealable while being an alternative to other carbonated and sugar-based beverages.

Q: Why is the Primo bottle a “better” choice than a traditional PET bottle?

A: Manufacturing of the Primo bottle requires 65 percent less fossil resources than a PET petroleum based bottle. Conventional PET bottles use limited and depleting reserves of oil and natural gas as their feedstock source. In contrast, the material for Primo’s bottle is derived from annually renewable resources such as plants. Energy from the sun and carbon dioxide from the atmosphere are harnessed in agricultural crops.

Ingeo™ emits less carbon dioxide because it uses renewable resources as a feedstock. Carbon dioxide is believed to be the most important contributor to global climate change. Because carbon dioxide is removed from the air when plants are grown, Ingeo™ contributes 80 to 90 percent less greenhouse gases to the atmosphere than traditional plastic materials.

Q. Can the Primo bottle be recycled?

A. Primo’s bottle fits into any waste management system with a benefit. At the end of their useful life, Primo bottles can be disposed of by all traditional waste management methods such as mechanical/chemical recycling, commercial composting where the bottle harmlessly biodegrades, and incineration.

Again, here’s the link to the show. I encourage your feedback.

Comments (1)

Episode 14: “It’s Not About the Money” - Brent Kessel

Episode 14: Entrepreneurship - The Spiritual Path of Ecology through the lens of Money with Brent Kessel

Brent Kessel, author of “It’s Not About the Money, speaks with Meredith Medland host of LivingGreenShow.com and offers advise, exercises and new viewpoints for the eco-savy entrepreneur ready to merge spirit and sustainability. In the Part Two Segment, you’ll learn how to measure your financial wellness levels, get a dose of inspiration and hear about Troy Lush’s, “Now is the Time” - a new inspirational song which may just be the next “We are the World.”

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Episode 11: Larry Harvey, Founder of Burning Man, A Live Interview at Digital Be-In

In this episode of LivingGreenShow.com, your host Meredith Medland learns how the spirit of burning man continues to flow into the mainstream world and why this year is different than any other year. If you’re looking for a dose of inspiration to birth your next vision into reality, you’ll enjoy listening to Larry’s remarkable twist on manifestation in the 21st Century. If you’re new to the world of burning man, this episode will immediately submerge you in the vice so you can feel the extraordinary vibe that over 40,000 people create each year in the Black Rock Desert in Nevada.

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Episode 10: Paul Stamets, Fungal Intelligence and the 21st Psychedelic Journey - “How Mushrooms Can Help Save the World.” in our “11th Hour” edition.

What is fungal intelligence? Paul Staments, the “Mycelium Messenger” reveals the great ecological purpose of mycelium - earth’s new internet. Beginning with his magic mushroom, psychedelic work covered with a DEA License and evolving into a much more robust work that his “mother is happy about” - this interview will prepare you to see a whole new world the next time you walk into the forest. Your host Meredith Medland, of LivingGreenShow.com shares with you stories from Paul’s new book, Mycelium running: How Mushrooms Can Help Save the World and listen to a deep discussion on mushroom consciousness with the man behind this 21st century manual for healing the earth. You’ll understand why mycelium solutions bring new opportunities to detoxifying and purifying polluted water, toxic spills and other ecological issues of today.

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Episode 9: Cradle to Cradle: Zem Joaquin- Moments with William McDonough

Green Editor for House and Garden Magazine, Zem Joaquin believes Style and Sustainability can co-exist explains this to Meredith Medland. Using ecology as a spiritual path, she demonstrates that all things that come from the earth should go back to the earth while consulting with companies really to embrace the green movement. Learn what lights the way for Zem when she shares tips and trips from replacements of dioxin filled products to the creation of healthy environments for children.

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Episode 8: Sarah Haynes of the Spitfire Agency Pushes her to Eco-Extremes

Sarah Haynes has a fifteen year history of celebrity dreams, she was the behind the scenes event producer for the first Zero Waste event with Julia Butterfly Hill and is now responsible for greening the largest Zero Waste 110,000 person music tour - the Virgin Festival with the Beastie Boys, Smashing Pumpkins and The Police. Your host of Living Green, Meredith Medland speaks with Sarah about celebrities that have challenged her to carry her own garbage for a week, riding on a bio-diesel and veggie oil bus to college campuses all over the US and how she creates new models and standards that she continues give away so that others can learn from her pioneering efforts. Sarah’s promotes her vision and integrity by choosing clients who respond to the call of the wild Daryl Hannah introduces Richard Branson to Sarah and together the two of them get hired to green the world’s largest Zero Waste Event, Woody Harrelson enrolls her in a 1,500 mile human powered bicycle tour across the United States and perhaps, just around the corner, she might be able to inspire a celebrity who will take her up on her latest dream to green the first major film with a Zero Waste plan. Sarah’s underlying philosophy is to leave a minimum impact on the planet and a maximum impact on the people this interview will keep you engaged, focused and amazed by the superpowers of this eco-clothed SuperWoman.

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Episode 7: TV Reporter, Lesley Nagy Inspires the new MTV Green Reporting

Lesley Nagy, Celebrity Reporter and Host of Your Green Report, the only Daily Green TV Show in the United States, speaks with Meredith Medland taking the viewers through the new level of discernment needed when observing celebrities who are now entering into the Green Movement. We talk eco-hair, eco-make-up, healthy lifestyles and positive attitudes as we define Living Green. Highlights include Leslie’s discussion of windfarm purchases with Ed Begley, Jr., thoughts on Leonardo DiCaprio’s moments of quiet involvement, Robert F. Kennedy’s message of free market capitalism as well as what actions you need to take to get your message out. You’ll learn why Leslie transitioned from a Red Carpet Junket reporter to the new MTV-like green coverage while Meredith Medland, the host of Living Green and Leslie share stories about growing up in the Midwest. Laugh with them about how being cheap as well as being a do-it-yourself Midwesterner is now being redefined as eco-savy. These Midwestern women bring wisdom, joy and inspiration in a down to earth broadcast with rich eco-savy ideas and insights.

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Episode 6: Suzanne Sterling, World Music Diva, Kirtan Leader & Progressive Ritualist

Earth based rituals are refined, a discussion of the extraordinary value of home altars plus the magic and mystery of spiral dances All in the MAINSTREAM. A down to earth, real world interview with world music charts star and beauty, Suzanne Sterling. Meredith Medland, Executive Coach, 3outcomes.com and Host of www.livinggreenshow.com interviews this ecstatic vocalist and composer whose devotional music has been called a “groove-loving and seductive journey into Spirit.” In this episode, you’ll learn how to decipher the deeper musical ritual messages in the new and upcoming green music festivals, you’ll experience a 3 minute meditation to center you on the earth and you will get deep and intimate experience of a woman who is rising to the top and currently in her prime. Learn about The Yoga Groove Collective, a group of yoga teachers featuring Seane Corn, musicians and activists dedicated to creating benefit classes and events that serve the yoga community and several other important causes.

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