What To Do – Classic Example of Great Email Marketing from Sephora – Insider’s Club
In my DishyMix interview with Bill McCloskey of Email Data Source, he gives his advice for the single best email marketing idea you can model. His company collects competitive intelligence on over 40,000 email marketing campaigns a day (1 million a month), so he knows what’s working.
His advice in a nutshell? Make sure that when someone joins your email list, they become part of an “insider’s program.” Creating a special group who get access to incremental goodness is the way to keep churn down and sales high. For all Bill’s wisdom, listen below. See this great example of Bill’s advice from Sephora below.
Bill McCloskey
Bill McCloskey on Email Marketing Best Practices, Creating Passion Groups, Jazz Clubs and Dolphins
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