Significant Increase Expected in Digital Media M&A Compared to 2008. Peachtree Report
New M&A Report from John H. Doyle II: Managing Director & Founder, Peachtree Media Advisors, Inc.
Web aps and mobile had most significant growth. Social media had largest decline in M&A deals.
John Doyle II, Peachtree Media Advisors
Here is a 2009 Mid Year Digital Media M&A Report summarizing digital media transactions in the first half of 2009.
According to John:
“Although the first half of the year was lackluster for digital media M&A when compared to the first half of 2008, keep in mind that interactive media deal-making did not fall off the proverbial cliff last year until Google missed their numbers in July 2008 and the infamous Sequoia presentation. At that point, everyone in the digital media sector felt susceptible to the effects of the economic downturn (previously thinking it was a newspaper/television problem).”
“On a relative basis, we expect the extreme opposite case for deal-making in the 3rd and 4th Quarters of 2009 versus 2008 because of the heavy drop-off in the latter part of 2008. Expect a significant increase in the next two quarters versus the same two quarters in 2008, which is a good thing. Only note that the steep gains are due to the drastic fall off in the 3rd and 4th quarters of 2008 when the following headline appears “M&A Increases 400% in Q4 2009 versus Q4 2008!”
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