Promoting Your Podcast – Host Training Day Agenda
I’m taking a page from Andy Beal and Dave Taylor’s Aloha Social Media Summit at which I spoke recently. They cleverly convened a small working group and imparted a ton of information ranging from uber concepts to picayune tactical details about Social Media Marketing.
The value of that small group exchange inspired me to conduct a similar training session for the hosts of the shows on our podcast network.
Here’s the agenda we’re planning. I’d love your feedback on anything crucial I’ve missed or what you think is most important about these subjects.
PLM HOST TRAINING AGENDA
- Setting up and maintaining a Facebook profile – the whys and hows.
- Using Twitter to increase your audience and extend your brand.
- Leveraging LinkedIn Answers, DIGG and vertical networks to increase your audience.
- What is a widget? Podcast player strategies for increasing your listenership and growing your fanbase.
- Creating and adding the Free PLM Podcast widget to your social media pages for your fans.
- Tracking Your Online Reputation and Blogging Opportunities with Google Alerts and my personal choice, Trackur.
- The line between personal and professional in the social web. (Blog Post Here on Personal/Professional)
- How to promote yourself in the blogosphere using blog commenting strategies and link bait.
- Blogging tips and tricks including guest bloggers, Facebook and Twitter promotion and inserting your show buttons and photos into posts.
- Rocking iTunes. How to optimize for iTunes and how you can get featured.
- Getting your audience involved in growing your show. Notify Me!, Survey.Personallifemedia.com and iTunes Reviews.
- Creating and distributing promotional videos, video blogging, Seesmic/Viddler and YouTube.



