Kelly Mooney will be on DishyMix and I’m soliciting questions from those of you who have read her book. I’m especially interested in brand and marketing managers from larger organizations who have read The Open Brand: When Push Comes to Pull in a Web-Made World to get your impression of Kelly’s ideas and advice.

Her latest book dissects the social web revolution—from the rise of personal brands to the online consumer’s inclination to create, share and influence—and unveils the new strategic imperatives for brands to be on-demand, personal, engaging, and networked: O.P.E.N.

More about Kelly:
As President and Chief Experience Officer of Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning interactive marketing teams in the development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Best Buy, L.L. Bean and Wal-Mart.

Mooney is the author of two books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer and The Open Brand: When Push Comes to Pull in a Web-Made World.

Kelly blogs at MooneyThinks.