Get Inside the Mind of a Media Buyer – Jim Meskauskas, Internet Advertising Guru
The latest interview on DishyMix is with one of the founding fathers of the internet advertising industry. Jim Meskauskas works at ICON International and lives in the world of media barter. It’s a fascinating perspective and one that may serve publishers well over through the next downturn. Jim will teach you how to think about your inventory as an asset to use in many unique ways.
Here we are at the iMedia Agency Summit in Palm Springs.
If you are a buyer, marketer, online seller or publisher, listen closely to this interview as it might spark some new ideas for you.
Jim Meskauskas, ICON Intl on Digital Ad Agency Evolution, the Future of Ad Networks and The Inca Trail
