QUESTION: New client just asked me for my fave Twitter Aggregator.  I have used:

Tweetmeme
TwitterSearch

But that’s it. Have to admit I don’t use them often.

@LeeOdden did a great post:
http://www.toprankblog.com/2009/02/12-twitter-stream-aggregators/ but wanted to know what you use and like.

ANSWER: TweetMeme is the most popular for looking at what the trending terms are on Twitter.
I use a custom Twitter search on my Firefox browser Toolbar that looks like this (which I learned from Dave Taylor) to see what’s being said about my specific keywords with a click of the toolbar.

“dishymix” OR “susan bratton” OR “@susanbratton” OR “personal life media” OR “talk show tips”  on my toolbar.

For how to do this, listen here as Dave Taylor explains how to set up a customized Twitter search:
http://blogs.personallifemedia.com/dishymix/dave-taylor-and-susan-bratton-community-powered-podcast-sxsw/2009/03/24/

I use SocialOomph for scheduling Tweets to go out over time into four of my Twitter accounts. It also has a Cockpit where you can see all your activity for all your accounts. It’s excellent.  I also use TweetDeck, but keep it on a separate Mac on my desk because it’s a system resource hog. It’s an actual Adobe Air application, not a web ap, so it takes a lot of resources to keep it running on your main computer in my experience.
Here’s my post on how to use SocialOomph.  (note, it used to be called TweetLater, a far superior name in my esteem)

http://blogs.personallifemedia.com/dishymix/be-everywhere-my-secret-stash-of-social-media-meta-tools-for-easily-syndicating-your-work-tg2009/2009/07/15/

Net net – SocialOomph has most or all of the features that any one of these single feature resources offers and would be my recommendation.

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Contact Stefanni or Andrea Becker, Affiliate Managers, Personal Life Media for more information. stefanni at personallifemedia.com or andrea at personallifemedia.com.

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LOS ALTOS, CA November 18th, 2009 – Personal Life Media, Inc., a platform technology provider and publisher of information products announces the launch of RevShareNow, a performance-marketing platform for affiliate marketers and joint venture partners.  RevShareNow will initially offer downloadable “eBooks with benefits” from Personal Life Media’s new information product marketing publishing division such as “Speak Up with Power and Influence,” “Naturally Slender Quick Start,” and “Masterful Techniques: Overcome Fear and Anxiety.”

Conscious Affiliate Marketing Network

Much of an information product’s success hinges on online distribution partners. Personal Life Media (PLM) built an affiliate network for their information product authors called RevShareNow.  Replete with cutting edge video banners from Innovate Media and pre-written content and Twitter “Tweets” for bloggers and email marketing partners, RevShareNow is a destination for affiliate marketers seeking personal growth-oriented content of the highest quality. Affiliate marketers interested in reselling these products can sign up immediately at RevShareNow.com

To effectively market an information product, one must have a system that combines web page creation, an asset locker, an ecommerce back-end, an integrated email auto-responder system and a compatible and watertight affiliate program.  Personal Life Media has integrated all of these capabilities into a complete solution for experts who want to publish their own information product, continuity program or membership site.  The affiliate marketing portion of the platform, RevShareNow, supports Cost-Per-Action (CPA) campaigns across display, search, blogs, Facebook, Twitter, email marketing and podcasting channels so that partners can leverage a panoply of touch points to promote PLM’s products to the affiliate’s customers, visitors and followers.

Campaign Management
RevShareNow offers affiliates advanced reporting capabilities.  All data including impressions, clicks, sales, and commissions are tracked, computed and displayed in real-time. The system provides useful metrics such as click through rates and conversion ratios.  There are also helpful charts and graphs to display and understand all the data. Affiliates can login anytime and check the effectiveness of their campaigns and get an immediate and accurate picture of their success.

Affiliates can also set up channels so that they can track the success of their email campaigns, blogs, and website promotions separately. They can also segment their website so to track the performance of each section uniquely to optimize sales channels.

Direct Links
Direct Links are the easiest and most simple way to get paid affiliate revenue. Once an affiliate signs up in RevShareNow and their site is approved, affiliates simply link to the products they want to promote with the core URL, such as “http://masterfultechniques.com” to the product. No long-character string affiliate code appends are required to track the sales from an affiliates site – the whole domain is registered at RevShareNow. Any traffic that comes from the affiliate’s site will be treated as if that customer had clicked on an affiliate link and if the customer makes a qualifying purchase, then the affiliate gets the commission. This breakthrough in commission tracking technology makes the affiliate’s life much easier. No more worrying about looking “too commercial” or trying to hide the fact that you are using or cloaking affiliate links. Just add regular links and RevShareNow tracks sales with a generous 90-day cookie.

Podcaster Support
RevShareNow is the first affiliate network to offer a reliable solution for podcasters. With simple to use “audio coupons,” podcasters can now be confident that they will receive credit for customers that they drive to the merchant’s website through their audio or video advertisements. Simply mention a promo code in the ad and send the audience to the standard product URL and the sales are attributed based on promo codes to the podcaster and vidcaster. This solution was developed for and tested with the Personal Life Media network, which delivers millions of podcast audio ads per month.

Video Banners
RevShare Now campaigns feature advanced tools such as video banners, which offer much higher click through rates over standard banner ads. Developed for affiliate marketers in conjunction with Innovate Media, info product sales pages that deliver a prospect from a video banner to a page featuring the same video spokesperson are seeing click through rates of 4% for the banner and conversion increases of up to 10% in sales. Providing highly clicked and attractive ad creative is paramount for success with affiliate marketers.

First Products Launched
Nearly twenty authors, workshop leaders and experts have already signed on with Personal Life Media to co-create and launch a completely downloadable information product. Subjects range from anxiety management to party planning, adult weight loss systems and diets for healthy kids to meaning coaching and self-confidence tools.  Review crrent and upcoming products at http://personallifemedia.com/pages/infoproducts.

Affiliates interested in marketing these life-empowering systems can sign up immediately for the following products:

Speak Up with Power and Influence System

http://speakupwithpower.com/

Masterful Techniques: Overcome Fear and Anxiety

http://masterfultechniques.com

Talk Show Tips: 72 Secret ‘Master Host’ Techniques

http://talkshowtips.com

Naturally Slender Quick Start: At Last…Never Diet Again

http://naturallyslenderquickstart.com

Expand Her Orgasm Tonight: 21-Day Program for Partners

http://expandherorgasmtonight.com

What the Affiliates and Experts Say
“I have worked with a variety of Affiliate Marketing platforms over my 14+ years in the Internet business, and was very impressed to see that RevShareNow is so user-friendly, providing beautiful banners of various sizes with text links to easily imbed into my blog and website.  They have done a wonderful job with their reporting system, allowing me to keep track of how many visitors have clicked on my links and banners and more importantly, I know in real time the money I am making from their amazing products.”

– Jody Colvard, Founder and Executive Producer of the FMG TV and Radio Network

“I’m working with Personal Life Media on my first information product—after more than 30 books—because they have the energy, expertise, and integrity to support their experts and produce exceptional products. They have seen the future of information—and they are heading there at top speed.”

– Eric Maisel, Ph.D., author of Fearless Creating and The Van Gogh Blues

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.
Personal Life Media distinguishes itself by offering myriad digitally downloadable cutting-edge self-help content about relationships, sensuality, life purpose, wealth creation, healthy aging, weight loss, personal technologies and hobbies. Additional areas of interest include life coaching, sustainable living, creativity, bio-medical innovation, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

Tune In to Your Personal Life™

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LOS ALTOS, CA November 18, 2009 – Personal Life Media, Inc., a publisher of 40 weekly downloadable online shows (podcasts) announces the formation of a new division focused on information product marketing. This move further leverages the company’s expertise in amassing related niche audiences and in building scalable distribution systems for downloadable media.

Platform and Services
Personal Life Media has launched both an integrated technology platform and strategic consulting services. This combination of technology and services allows experts in the field of personal and professional growth to launch downloadable training systems, virtual workshops and continuity membership programs in the form of eBooks with associated audio and video content.

First Products Launched
Nearly twenty authors, workshop leaders and experts have signed on with Personal Life Media to co-create and launch a completely downloadable information product. Subjects range from anxiety management to party planning, adult weight loss systems and diets for healthy kids to meaning coaching and self-confidence tools.

The first products to market include:

Masterful Techniques: Overcome Fear and Anxiety
http://masterfultechniques.com

Speak Up with Power and Influence System
http://speakupwithpower.com

Talk Show Tips: 72 Secret ‘Master Host’ Techniques
http://talkshowtips.com

Naturally Slender Quickstart: At Last…Never Diet Again
http://naturallyslenderquickstart.com

Expand Her Orgasm Tonight: 21-Day Program for Partners
http://expandherorgasmtonight.com

Macro Trends Create an Opportunity
According to the Business Information Industry Association, information industry revenues grew 2.3% to just under $400 billion in 2008, with Education & Training the fasted growing segment.  As well, more consumers are using eReaders and smart phones to download and consume virtual content. According to AFAICS Research, by 2020, 578 million eReaders are expected to be produced. Further, consumers are using online search engines as a main source of information about their problems and needs, creating a significant opportunity for downloadable, advice-rich content to be consumed instantaneously online. The current chaos of the book publishing industry encourages growth in the market for self-published, direct-to-consumer virtual products. These trends, combined with the addressability of the consumer via online marketing, create a tremendous opportunity for experts who want to digitally deliver self-help information.

What the Experts Say

“I’m working with Personal Life Media on my first information product—after more than 30 books—because they have the energy, expertise, and integrity to support their experts and produce exceptional products. They have seen the future of information—and they are heading there at top speed.”
– Eric Maisel, Ph.D., author of Fearless Creating and The Van Gogh Blues

“As a professional speaker and performance coach it’s essential to have an assortment of products that help, support and encourage my clients.  Personal Life Media has given me that platform to promote and successfully reach my target market. PLM has positioned themselves to connect with a whole new clientele utilizing the Internet… downloadable digital products are now the cutting edge delivery systems!

– John James Santangelo – Speaker, Author and Performance Coach,
Founder; Maximum Success Empowerment Seminars

“Personal Life Media has given me a powerful platform for generating and marketing an entire multimedia system. I’m excited about the opportunity to effectively reach—and impact the lives of—millions of people for whom one-on-one coaching, printed books, and DVDs are not a practical or effective way to learn.”

– Patricia Taylor, Ph.D., author of bestseller, Expanded Orgasm: Soar to Ecstasy at Your Lover’s Every Touch.

Information Product Creation and Management Platform
To effectively market an information product, one must have a system that integrates web page creation, an asset locker, an ecommerce back-end, an integrated email auto-responder system and a compatible affiliate program.

Hologenesis, Inc. and Personal Life Media designed a content management system that gives information product authors control over the creation of their product sales website by entering text and uploading images into a customizable, template-driven landing page generator. Authors have the ability to generate an infinite variety of landing pages to address multiple audience segments for their product.

Personal Life Media manages the ecommerce payment infrastructure, the secure downloading of content, the email-marketing database and auto-responder system. An ad serving system for inserting audio ads into the PLM podcast network as well as banner ad serving are also provided to each author. And because most information products include audio interviews with experts, authors take advantage of PLM’s in-house recording studio. Personal Life Media also owns 1GreenHost.com, a 100% energy balanced and carbon neutral hosting company and manages the domains for their experts.

Conscious Affiliate Marketing Network
Much of an information product’s success hinges on online distribution partners. Personal Life Media built a private affiliate network for its authors called RevShareNow. http://revsharenow.com Replete with cutting edge video banners from Innovate Media and pre-written content for bloggers and email marketing partners, RevShareNow is a destination for affiliate marketers seeking personal growth oriented content of the highest quality. Affiliate marketers and joint venture partners interested in reselling these products may sign up at RevShareNow.com

Strategic Consulting Services for Information Product Marketers
Creating an information product is more involved than writing a book as audio and video files are combined with the eBooks. In addition to writing the actual product and producing the audio and video companion files, the expert must write the landing page, email and ad copy. It requires strong project management to bring an expert’s product to fruition. Personal Life Media assembles an elite group of experts each quarter who work together achieving each milestone as a Mastermind Group, sharing best practices in a private social network. As well, buddies in teams of two give each other direct support on myriad details. The company takes each group through the whole creation process in manageable chunks.

Further, PLM provides additional support services including final product ideation and naming, stock image library access, keyword glossary creation, product box and binder design, audio ad creation, ad banner design, SEO optimization, press release strategy and social media marketing training. Pay Per Click campaign strategy and execution are outsourced to Clix Marketing. http://clixmarketing.com

In addition to domain management and hosting, PLM also handles website maintenance, analytics and conversion testing and tracking.  All budget, tracking and sales analytics, including affiliate payouts are handled for the experts. JV partners and affiliate relationship management and product launches are shared between PLM and the experts.

A Daunting Task Deconstructed
By assembling this end-to-end system and providing product management and strategic services, strong writers with unique knowledge can now self-publish their own information products. Inquiries on joining an upcoming mastermind production group should be sent to info at personallifemedia with complete details on product and projected market opportunity.

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.
Personal Life Media distinguishes itself by offering myriad digitally downloadable cutting-edge self-help content about relationships, sensuality, life purpose, wealth creation, healthy aging, weight loss, personal technologies and hobbies. Additional areas of interest include life coaching, sustainable living, creativity, bio-medical innovation, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

Tune In to Your Personal Life™

This is seventh in a series where I take JD Lasica’s meme “Coolest Power Tools” on a “spin” to see not what our US geeks are using, but what our European Brethren find as their favorite aps. This has been a really popular series with my blog readers. It’s fun to learn about new aps and see that some of our favorites are highly used in the UK and now in Africa too.

Here is a list of “geek tools” from Ann Cotton, the amazing, beautiful, powerful woman who started and is executive director of Camfed.

Camfed works to break the cycle of poverty and disease in rural Africa by educating girls and investing in economic and leadership opportunities for young women. Ann Cotton and her team are expanding Camfed’s technical boundaries through the adoption of micro-reporting; enabling Twitter enabled cell phones to bring instant information from their work in rural Africa live to their online supporters.

Camfed’s geek tools:

Basecamp: used for all collaborations amongst our teams on 3 continents.
Wordpress: used as a platform for blogging.
Twitter: used for micro-blogging communication from cell phones in rural Africa.
Yammer: internal communications in short burst. Used to share stories to retweet.
Ping.fm: allowing us to post messages across many different social giving platforms at the same time.
Skype: used for conference and long distance calls. Big fan of the iPhone app.
Hootsuite: used to schedule tweets over weekends and off-work hours.
Google Adwords Editor: builds and modifies campaigns quicker than its online counterpart.
Creately: designs online diagrams, flow charts, and wire frames for website redesigns or landing pages.
Facebook Causes: built a foundation of 300,000+ supporters in only 9 months.
SocialVibe: used as forum for online support and fundraising.

Fan Camfed on Facebook

Camfed International
22 Millers Yard
Mill Lane
Cambridge, CB2 1RQ
Tel: +44 (0)1223 227038
http://www.camfed.org

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We are looking for podcasts and vidcasts to sponsor. Can you help us?

Tim and I started a new publishing division at Personal Life Media this year, focused on downloadable content. We’re expanding from sponsored podcasts to selling direct-to-consumer downloadable training systems. We lauched a series of what I call “ebooks with benefits.” These self-help information products typically include ebooks and workbooks, along with audio and video lessons – all downloadable directly to our customer’s desktop for immediate enjoyment.

The titles include, “Speak Up with Power and Influence,” to learn to ask for what you need to get what you really want and Naturally Slender Quick Start, which uses hypnosis to “retrain your subconscious brain” to think yourself thin. “Masterful Techniques: Overcome Fear & Anxiety” replaces Prozac with meditation and guided visualizations, and my new teaching system, “Talk Show Tips,” helps radio and podcast hosts conduct outstanding interviews.  And would it be Personal Life Media without a relationship program for couples? Our first is a 21-day intimacy program for partners with Dr. Patti Taylor.

Click Here to see current and upcoming products.

If you are a podcaster or blogger, and want to sample and review any or all of them, just contact me and I’ll send you a confidential promo code for free downloading.

We have five more titles on the way and another dozen in production for 2010.

Here’s Where You Come In…

We’ve created all these products with podcasters in mind. Everything we’ve learned in three years of selling sponsorships and ad programs on our network of forty shows is teed up for you to make money. The ads for our products are driving sales on our network, and they can drive revenue for you too.

What it takes to make a podcast ad campaign work:

1. Host-read ads – we provide talking points so you can record the ad yourself.
2. Memorable domains – you get a custom promo code that works at the main URL so your listeners don’t have to remember some convoluted web address for you to get paid. Even use the same promo code across multiple products.
3. Offer a hefty discount to your followers – with your custom promo code, your listeners and viewers save as much as $100 off the retail price of our products, so they are motivated to buy.
4. A worthwhile pay out – you make 20% on every sale, typically $40 payouts on our products – a better rev share amount than any other program we know.
5. A tight affiliate tracking system – we created RevShareNow to support promo codes and direct links (register your whole domain and get credit for every sale from anyplace on your site too) expressly to enable podcasters and vidcasters.

If you like any or all of these products and would like to record an ad for your show with a custom promo code and affiliate links you can use, please contact our affiliate managers, Stefanni and Andrea Becker. They will walk you through the easy sign up at RevShareNow, create a custom promo for you, make sure you have all the banner ads, video ads, Twitter and email “swipe copy,” blog post content, product shots and promo codes you need to be a success.

Email them today at stefanni at personallifemedia.com or andrea at personallifemedia.com to get started.

I’d love your feedback and to know that you are interested in promoting some of our products in your show.

Ready to create a partnership with us? Let’s do it.

Note: If you know a podcaster who would like to make money by promoting our products, please forward this blog post link to them.

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Enjoy!

Philosopher’s Notes: Discipline Leads to Blissipline

“The transition from the egoic self to the Authentic Self requires discipline… The good news is that discipline eventually becomes what I call a “blissipline” because it leads to playing our part with integrity, dignity, elegance, passion, and deep contentment.” ~ Michael Bernard Beckwith from Spiritual Liberation

Fabien Cousteau: Continuing a Legacy of Ocean Adventure and Activism on Green Talk Radio with @SeanDaily

Freedom from the Tyranny of Trends on Philosopher’s Notes

“One of the ways we hijack our capacity to experience a state of beholding is that we become swept up in what I call the “tyranny of trends.” The tyranny of trends allows for the lowest common denominator to set the standard of success, and of course, “coolness.” Very often, trends convince individuals what their life’s purpose should be. The tyranny of trends is blasted out at us from television, radio, newspapers, tabloids, computers, and even our dentist’s waiting room, attempting to convince us that we must smell a certain way, wear a certain label, weigh a specific weight, have whiter teeth, drive a certain car, make a certain income, and so on, before we can consider that we’ve made it.” ~ Michael Bernard Beckwith from Spiritual Liberation

Business Success Tips: Info Products and the Democratization of Monetization

What is a Mens’ Group and Why Should You Care?

Are you one of those guys who — deep down — is wondering, “What in the hell am I doing with my life?”

When you get in the weeds, do you tend to isolate like a wounded animal?

Music for a Moonlit Beach (feat. Zen Lemonade, Brioski, T. Orlando, & More)

It days like today when I feel like I belong on a beach somewhere.  Luckily I have music like this to transport me.

Buddhist Geeks on Investing in the Future of American Buddhism

The Expanded “O” a 21-Day Program for Partners with Dr. Patti Taylor interviewed by @SusanBratton

Taste of Sex Reality Audio: Different Sides

Tantric Tips from the Goddess Temple

In this episode, Corynna engagingly inspires us into the Dharma challenge & joyous innocence of Tantric Personal Practice. Discover and deepen into the 5 Keys of Tantric Sex: Breath, Movement, Sound, Intention, and Consciousness.

Be A Sweet, Please ReTweet and More Episodes You Might Like:

• Expanded Lovemaking – 21 Intimacy Program for Partners with Dr. Patti Taylor http://bit.ly/4BTkgY
• Different Sides: Why does Gregg believe he has to make a choice between his women? http://bit.ly/ScRJC
• LifeZero: The Value/Burden of Physical Things http://bit.ly/2quBwe
• Burning Bagels and Mis-takes: “A conscious realization of our innate oneness with the Ineffable. http://bit.ly/2j96rn
• Surrender to a Slimmer You  http://bit.ly/3977QW
• Info Products and the Democratization of Monetization: http://bit.ly/12STRM
• LIKE: Fabien Cousteau: Continuing a Legacy of Ocean Adventure and Activism http://bit.ly/3mw4aM
• Discipline Leads to Blissipline: “The transition from the egoic self to the Authentic Self. http://bit.ly/327uuq
• One of the ways we hijack our capacity to experience a state of beholding is that we become swept up in what I call the “tyranny of trends.” http://bit.ly/17sZsO
• Don’t Wait. Participate, Risk & Grow Now!: “What keeps nagging at you to take action? http://bit.ly/j9YSS
• Alissa and Trip on Just for Women: The Man’s Perspective on Being Pregnant. http://bit.ly/3ZHpqb
• What is a Men’s Group and Why Should You Care? http://bit.ly/2M40sk
• Are you one of those guys who, deep down is saying, what in the hell am I doing? http://bit.ly/2M40sk
• Music for a Moonlit Beach (feat. Zen Lemonade, Brioski, T. Orlando, & More http://bit.ly/2iDbOS
• Investing in the Future of American Buddhism. http://bit.ly/3Lh8e
• Tantric tips fro the goddess temple.  http://bit.ly/3XEJns
• Eric Ryan on Making Your Soap and Company Green, His Secret Power and Freedom to Tweet with @AaronStrout http://bit.ly/410dbt
• Gregg’s Choice: Do you date multiple people? When do you decide? http://bit.ly/2E7bXE
• Philosopers Notes: Everything Has a Gestation Period. http://bit.ly/3SKYVL
• Masterful Techniques: a potent approach to the “Outer” & “Inner” emotional work required for relief of fear & panic. http://bit.ly/12VBt3
• Music for a Dark and Smoky Bar (feat. Somi, Bitter:Sweet, Touch Sensitive, Arkhee, & Psyc… http://bit.ly/c4Ior
• Explore the Big Bang and the origin of life on Earth (some 3.8 billion years ago) and spiritually significant events http://bit.ly/396yID
• Attacking Water Waste with Laura Allen of Greywater Guerrillas: GreenTalk Radio Host Sean Da… http://bit.ly/4shqk2
• Understanding and Healing the Masculine. http://bit.ly/YOULW
• Intent-ful Eating: New research shows the effects of intent on water. http://bit.ly/1pX6gp
• Embodying the Pure Breath of Love with Charles Ridley. http://bit.ly/2O7bao
• Are you following @PersonalLife?
• If you follow @PersonalLife you’ll know about all the latest episodes.
• Follow @PersonalLife – free podcasts on personal growth.

Susan Bratton, CEO of Personal Life Media with Podcaster, Sean Daily of Green Talk Radio and Business Success Tips, August 2008

In this excerpt from my DishyMix interview with John James Santangelo, creator of the “Speak Up with Power & Influence System,” he explains how to “get into another’s world” by listening for cues about how they think, learn and comprehend information – like what they can do to support your goals, for example.

See the excerpt below about using “negations,” “hypnotic language,” “NLP copywriting,” and getting what you want by communicating visually, or for auditory or kinesthetic learners.

If you haven’t yet listened to the two-part series and bonus stress reduction guided visualization bonus audio, you can click here now to stream it through your browser, download to your mp3 or go to iTunes to put them on your iPhone/iPod.

DishyMix episode 122: John Santangelo Teaches You How to Speak Up with Power and Influence to Get What You Want Part 2 of 2

DishyMix episode 121: Stress Reduction Guided Visualization and Hypnosis by John Santangelo

DishyMix episode 120: John Santangelo on Getting What You Want Anytime from Anyone Part 1 of 2

John says, when we’re communicating with somebody’s representational systems, whether they’re visual type learner, an auditory type learner or a kinesthetic or feeling type learner, it’s best to understand HOW they process information so you can speak to them in the way that they best comprehend new information.

When I communicate with people, the words I choose are going to match somebody’s representational system, and I’m going to use more visual words like “I see”, “That looks good”, “It appears to me”, or words as auditory person maybe “I hear you”, “That sounds good”, “That resonates with me”, and kinesthetic words, “I feel it”, “I get a grasp on that”, “I get a handle on that.”

The more that I can match somebody’s internal world and build repertoire with them, the better I’m able to then communicate my ideas.

This is the premise of the “L” in NLP (Neuro Linguistic Programming) which stands for lingustic or language. And one of the things that I found in working with people is that we come – especially in American society – we come from a perspective of negations. We use a lot of words like “don’t”, “shouldn’t”, “can’t”, “won’t”, and the unconscious mind (the unconscious mind that runs 90 percent of us) does not understand negations; it only understands what’s being said.

So for instance, if I said to you “Don’t, do not, whatever you do, don’t think of a blue tree”, where does your brain have to go?

You’ve got to think of a blue tree. So you can’t think about what you don’t want to think about without thinking about it. Think about it.

So the first things is be cognisant of how we communicate our ideas. One of the things that we say in LP is this: say it the way you want it. Say it the way you want it to have happen. Give you another example; a personal relationship. People say “I don’t want you to treat me like that. Don’t treat me like that.” Now the unconscious mind is registering “Treat me like that” and it asks how or what, “Treat you like that?” So you’re not giving any direction when you’re speaking. The same in copywriting; you can use a negation in copywriting, and I’ll talk about that in a moment, but most people say, you know, “Don’t buy this product”, something that… and they get into this whole world of their map*, they’re communicating is their map.

So how can we influence other people by really telling them what to do, in a way that it doesn’t have any resistance in it? We want to bypass the conscious mind and speak to the unconscious mind. So words like “don’t”, “shouldn’t”, you can eliminate those and tell them exactly what to do, especially online, and you’ve probably heard this if you’ve done copy writing or website design and writing for websites is give them information and tell them what to do, tell them exactly what to do. The listener or the follower or the reader of the information needs to know that there’s a process of what to do next, and a lot of people don’t understand that. So with hypnotic language we can say things like “don’t”, “I don’t think that you should buy this product right now.” So the brain is hearing “Buy the product right now.” And what that does is it bypasses the resistance of the conscious mind rather than me saying, “Look, you need to buy this product right now.”

To see negations and other NLP based hypnotic language in use, check out John’s landing page copy at Speak Up with Power. It’s a crash course in copy writing on a single page!

*to learn more about what a “map” is in NLP, listen to John’s interview.

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I covered how to prepare for an interview stress-free, how to define your interview format and how to get a VIP to say “yes” to letting you interview them.

Attendees got a copy of my “Susan’s Super Secret Questions” that I use to get really good material to create the best interviews possible, along with my process for quickly and easily planning your line of questioning.

We reviewed a collection of in-interview practices for managing the guest and how to create rapport that delivers great content.

Then I gave everyone some vocal techniques I learned from Bob Corff to warm up their voices.

I ended with a few great ways to provide content so your fans can promote your work for you using free social media marketing tools.

We had a lot of fun and I really appreciate the terrific testimonials.  Thanks to everyone for attending.