DishyMix Listener Mark Marinovich Wins Autographed Copy of “Authenticity” by Joe Pine.
DishyMix listener, Mark Marinovich, Director Marketing for Jan Marini Skin Research gets an autographed copy of “Authenticity: What Consumers Really Want” by Joe Pine, recent DishyMix guest.
Mark writes:
Susan,
I couldn’t agree more with Joe Pine. I wouldn’t be a good fit for a lot of companies’ marketing programs because I despise phony come-on’s and “inauthentic” promises. But I’m a good fit here because Jan’s products actually work and I don’t have to put any window dressing on our product line.
Thanks, Susan.
Mark
If you haven’t listened to this excellent interview, click here.
Author Joe Pine on the Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines
