I am using the services of a clever new company called Newsforce. They got their start creating an SEO optimization tool for press releases that I use for every announcement I make. Now Newsforce is innovating in the area of news promotion.

Their “Newsforce Network” is a content news network that allows me to tell my story directly to consumers on news websites.

For example, I recently launched 10 new podcasts on Personal Life Media, one of which is a show about capturing your family history and learning about online genealogy tools called “Family History: Genealogy Made Easy.”

I am using Newsforce to promote the show directly to consumers, as it would be a cold day in you-know-where for USA Today or similar major media news sites to cover the launch editorially. That doesn’t mean the consumers who read those sites aren’t interested in the show — many would be!

So I use Newsforce to run “press release ads” in contextually relevant (lifestyle) areas of news sites. Once a consumer clicks on my text ad, they are taken to a customized landing page to get more information.

Click on one of these links below to see what the fully trackable landing pages look like from Newsforce.

Discover Your Ancestors on Your Lunch Break!
Genealogy expert shares easy secrets for discovering your family history in a free online audio show…

It May Be the Discovery of a Lifetime: Your Own Ancestors
A half-hour weekly audio show, Family History: Genealogy Made Easy, helps in locating kin during your lunch break…

I LOVE the evolution of public relations. Bloggers have changed the world of publicity forever, and now comes Newsforce, to give us another sea change in PR. I have some control over my story and can guarantee that I’ll get visibility for my news.

Check it out and tell me what you think.