“eBooks with Benefits” — Personal Life Media Launches Publishing Division

Susan — Wed, 18 Nov 2009 13:00:03 +0000

New platform lets experts publish and market downloadable information products, workshops and training systems directly to customers.

LOS ALTOS, CA November 18, 2009 – Personal Life Media, Inc., a publisher of 40 weekly downloadable online shows (podcasts) announces the formation of a new division focused on information product marketing. This move further leverages the company’s expertise in amassing related niche audiences and in building scalable distribution systems for downloadable media.

Platform and Services
Personal Life Media has launched both an integrated technology platform and strategic consulting services. This combination of technology and services allows experts in the field of personal and professional growth to launch downloadable training systems, virtual workshops and continuity membership programs in the form of eBooks with associated audio and video content.

First Products Launched
Nearly twenty authors, workshop leaders and experts have signed on with Personal Life Media to co-create and launch a completely downloadable information product. Subjects range from anxiety management to party planning, adult weight loss systems and diets for healthy kids to meaning coaching and self-confidence tools.

The first products to market include:

Masterful Techniques: Overcome Fear and Anxiety
http://masterfultechniques.com

Speak Up with Power and Influence System
http://speakupwithpower.com

Talk Show Tips: 72 Secret ‘Master Host’ Techniques
http://talkshowtips.com

Naturally Slender Quickstart: At Last…Never Diet Again
http://naturallyslenderquickstart.com

Expand Her Orgasm Tonight: 21-Day Program for Partners
http://expandherorgasmtonight.com

Macro Trends Create an Opportunity
According to the Business Information Industry Association, information industry revenues grew 2.3% to just under $400 billion in 2008, with Education & Training the fasted growing segment. As well, more consumers are using eReaders and smart phones to download and consume virtual content. According to AFAICS Research, by 2020, 578 million eReaders are expected to be produced. Further, consumers are using online search engines as a main source of information about their problems and needs, creating a significant opportunity for downloadable, advice-rich content to be consumed instantaneously online. The current chaos of the book publishing industry encourages growth in the market for self-published, direct-to-consumer virtual products. These trends, combined with the addressability of the consumer via online marketing, create a tremendous opportunity for experts who want to digitally deliver self-help information.

What the Experts Say

“I’m working with Personal Life Media on my first information product—after more than 30 books—because they have the energy, expertise, and integrity to support their experts and produce exceptional products. They have seen the future of information—and they are heading there at top speed.”
– Eric Maisel, Ph.D., author of Fearless Creating and The Van Gogh Blues

“As a professional speaker and performance coach it’s essential to have an assortment of products that help, support and encourage my clients. Personal Life Media has given me that platform to promote and successfully reach my target market. PLM has positioned themselves to connect with a whole new clientele utilizing the Internet… downloadable digital products are now the cutting edge delivery systems!

– John James Santangelo – Speaker, Author and Performance Coach,
Founder; Maximum Success Empowerment Seminars

“Personal Life Media has given me a powerful platform for generating and marketing an entire multimedia system. I’m excited about the opportunity to effectively reach—and impact the lives of—millions of people for whom one-on-one coaching, printed books, and DVDs are not a practical or effective way to learn.”

– Patricia Taylor, Ph.D., author of bestseller, Expanded Orgasm: Soar to Ecstasy at Your Lover’s Every Touch.

Information Product Creation and Management Platform
To effectively market an information product, one must have a system that integrates web page creation, an asset locker, an ecommerce back-end, an integrated email auto-responder system and a compatible affiliate program.

Hologenesis, Inc. and Personal Life Media designed a content management system that gives information product authors control over the creation of their product sales website by entering text and uploading images into a customizable, template-driven landing page generator. Authors have the ability to generate an infinite variety of landing pages to address multiple audience segments for their product.

Personal Life Media manages the ecommerce payment infrastructure, the secure downloading of content, the email-marketing database and auto-responder system. An ad serving system for inserting audio ads into the PLM podcast network as well as banner ad serving are also provided to each author. And because most information products include audio interviews with experts, authors take advantage of PLM’s in-house recording studio. Personal Life Media also owns 1GreenHost.com, a 100% energy balanced and carbon neutral hosting company and manages the domains for their experts.

Conscious Affiliate Marketing Network
Much of an information product’s success hinges on online distribution partners. Personal Life Media built a private affiliate network for its authors called RevShareNow. http://revsharenow.com Replete with cutting edge video banners from Innovate Media and pre-written content for bloggers and email marketing partners, RevShareNow is a destination for affiliate marketers seeking personal growth oriented content of the highest quality. Affiliate marketers and joint venture partners interested in reselling these products may sign up at RevShareNow.com

Strategic Consulting Services for Information Product Marketers
Creating an information product is more involved than writing a book as audio and video files are combined with the eBooks. In addition to writing the actual product and producing the audio and video companion files, the expert must write the landing page, email and ad copy. It requires strong project management to bring an expert’s product to fruition. Personal Life Media assembles an elite group of experts each quarter who work together achieving each milestone as a Mastermind Group, sharing best practices in a private social network. As well, buddies in teams of two give each other direct support on myriad details. The company takes each group through the whole creation process in manageable chunks.

Further, PLM provides additional support services including final product ideation and naming, stock image library access, keyword glossary creation, product box and binder design, audio ad creation, ad banner design, SEO optimization, press release strategy and social media marketing training. Pay Per Click campaign strategy and execution are outsourced to Clix Marketing. http://clixmarketing.com

In addition to domain management and hosting, PLM also handles website maintenance, analytics and conversion testing and tracking. All budget, tracking and sales analytics, including affiliate payouts are handled for the experts. JV partners and affiliate relationship management and product launches are shared between PLM and the experts.

A Daunting Task Deconstructed
By assembling this end-to-end system and providing product management and strategic services, strong writers with unique knowledge can now self-publish their own information products. Inquiries on joining an upcoming mastermind production group should be sent to info at personallifemedia with complete details on product and projected market opportunity.

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.
Personal Life Media distinguishes itself by offering myriad digitally downloadable cutting-edge self-help content about relationships, sensuality, life purpose, wealth creation, healthy aging, weight loss, personal technologies and hobbies. Additional areas of interest include life coaching, sustainable living, creativity, bio-medical innovation, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.