DishyMix: Susan Bratton Podcasts & Blogs Famous Executives

Archive for Recommendations

Free Excerpt of “Today We Are Rich” by Tim Sanders

“Tim Sanders’ latest book will ultimately prove out as a classic piece of work in the human potential movement. It will sit alongside your Zig Ziglar, Napoleon Hill and Tony Robbins’ books.”

You’ll recommend “Today We Are Rich: Harnessing The Power of Total Confidence” to your family and friends.
You’ll give it as a gift.
“TWAR” is about confidence, and personal authority, and integrity.
The triumvirate of attributes that make for a solid man or woman.

Today We Are Rich Excerpt Susan Bratton <=== Click Here!

Tim Sanders on Today We Are Rich: Total Confidence

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Tim reviews the “7 Principles of Confidence.”
Check YOURSELF against his list and see if you’re doing what you need to be
supremely confident. If you are, you are a good model for your friends, family and children.
Share this list with your children. Talk to them about how to feed their mind, how to “give to be rich,” how to prepare themselves for a life led with quality actions and value to others. It’s good to stop and think about the life you are leading, the model you are living.
Tim Sanders is a bright light of positivism and well-grounded character. Give yourself a boost of optimism with this delightful conversation on my DishyMix interview. Click to listen!


[VIDEO] Crazy! The World’s Most IN-DEMAND Job

You are going to really appreciate this:
“The Most IN-DEMAND Job on Earth”

It’s one YOU can do!

Go watch it here

This “Odd-Ball” job didn’t exist 18 months ago but demand is SO high right
now a total jug-head can demand $5K-$10K a month part-time or full time.

If your not making $10K a month right now I strongly suggest you watch this video.

This could be your golden ticket!

Go watch the video now.


What About YOU Do Others Find Fascinating? Find Your “F Score”

I read a LOT of books and Fascinate is now my favorite framework for thinking about brand positioning.

Sally Hogshead gave me a fantastic interview. Click below to listen or click here for the transcript.

Her model, based on what gets our attention and captivates us at a human level, right in the limbic system, can be applied to your brand or to you personally. Everything has a “Fascination Score.”

Want to know your personal F Score? What is it about YOU that people find fascinating?

Take the Fascination Survey here.

The best thing about understanding what makes you or your brand fascinating is that Sally offers a clear roadmap to further support your fascination triggers. In Fascinate, she shows you how to push your differentiation to meaningful levels that give you an unfair advantage in the market.

Listen now for  a tasty introduction to your world of fascination.

Sally Hogshead on Fascinate – 7 Triggers to Persuasion and Captivation

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John Carlton’s Action Seminar Recommendation

I want to urge you to look into something coming up fast that could change the way your entire biz future plays out.

Here’s the story:

John Carlton has the kind of credibility that makes other guru’s nervous.  His career arc is legendary – 30 years as an outrageously-respected copywriting and marketing go-to-guy…

… with a reputation that includes teaching the essentials of notoriously-good sales messages to many of the top (and most famous) online entrepreneurs in the game.

So, yeah, when Carlton has something I think you’ll benefit from, I want you to know about it.

Now, imagine this: A swarm of respected experts and Web wizards guide you in creating a proven, step-by-step, fits-your-biz-like-a-glove, super-simple PLAN…

… that you can easily and quickly put into action…

… to demolish the obstacles holding you back and generate massive new results and momentum.  All while transforming your biz into something monstrously successful and more fun than you probably deserve.

It’s not a dream.

It is, in fact, exactly what John and his crew are gearing up to do… with a select group of attendees at an utterly unique LIVE event dedicated to mapping out the coolest, fastest and most easy-to-pull-off ways to make 2011 your best year ever.

Entrepreneurs, small biz owners, rookies… anyone lusting after the rewards heaped upon marketers armed with a clear plan to meet every goal… this is tailor-made for you.

You’re invited to grab one of the coveted spots at this live event, too… if you don’t fool around and miss your shot.

(Very limited space.  The last time John hosted an event like this, it filled up fast.)

Here’s what’s up: John has assembled a jaw-dropping faculty of brilliant (sometimes feared) and utterly hard-core masters of the entrepreneur/small biz world… 

… and they’re gathering down in sunny San Diego at the end of February…

… with one outrageous goal:

To empower you to…

1. Assemble a simple plan to dominate your market and obliterate your competition….

2. And understand precisely how to put that simple plan into ACTION. 

That’s the two fastest ways to get out of the gate ahead of everyone else, and crush it in 2011.

This event is called The Action Seminar… and you’ve likely never encountered anything like this before.

It is interactive, content-rich, and focused on getting something DONE.

Get more details here.

You need to see what’s up with this live event… especially if you’re freaked out by the economy, or (worse) thinking you can maybe just wing it through 2011 and be okay.

Don’t do that.

Do this instead: Just see what the fuss is all about with this totally unique, interactive live gathering.

You’ll be among entrepreneurs and biz owners in your same situation, no matter where you
are now in your career.

Beginner, veteran needing help, or classic kitchen table entrepreneur.

This event is focused on doing what I wished all events did (but don’t):

Deliver the goods, and help guide you in creating your own plan to make this year your best ever.

Spots are already being gobbled up.  You’ve still got time to act, but things are happening fast.

Do not miss this one-time shot at hanging with experts dedicated to helping you get your own
 action plan together.


3 Words To Guide My Marketing Plan in 2011

In a nod to Bernie Borges, who started this meme, here are my three words to guide my marketing in 2011:


We’ve spent two years refining kick-ass online products that teach strategic communications skills for deepening intimacy, confidence and personal authority. Now it’s time to DELIVAH! We are focused on driving traffic to our landing pages to scale up our business. Returns are low. Customer sat is high. Let’s CRANK!

Landing Page and Email Auto-Responder Conversion Optimization

Into the funnel they go. Now, out the other end we need orders. Concentration of resources to get email opt-ins that then convert to customers on our auto-responder list is our key to success in 2011.

Copy Writing Mastery – 10,000 Hours

Getting conversions comes from understanding the psyche of our target customer, who are mainly married men 35-80. I’m studying the masters and putting in the hours to become an excellent copy writer of headlines, ad copy, email auto-responders and web sites. This is WORK. Hard, tedious and ever-evolving art and science. I like it. Let’s go!


Persuasive Online Copywriting with Yanik Silver

Yanik Silver

Yanik Silver is a master at online copywriting. If you write copy for display ads, PPC, websites, landing pages, email marketing, social media or any other marketing or sales endeavor, you must check out Yanik’s work!

My interview with him on DishyMix is coming next week. For now, here’s a freebie for ya’.

Download Free eBook Here:

9 Steps to Supercharge Your Copywriting

Get $891 in bonuses when you buy Yanik’s Ultimate Copywriting Workshop.

Just email me (susan at personallifemedia dot com) your proof of purchase and you can select up to 3 of the programs, valued at up to $297 each from the Personal Life Media store. Get Masterful Interviews and create your first information product just by interviewing experts!

And if you want more Yanik and mre Suz. . .

Click Here to learn about Underground 007, an information marketing event at which I’m speaking.


We Need More Women Speakers At Industry Events: Invisible Close Speak-to-Sell Virtual Mentorship

I just got this email from my friend, Lisa Sasevich, creator of the fantastic program, Invisible Close,  that I’ve recommended many times.

She’s bemoaning the paucity of female speakers at industry events.

This is A PROBLEM!

Two stories.

First, when I programmed over 20 global events for ad:tech from 2001-2006 our team made a concerted effort to get women and people of color on the dias. We cultivated speakers. Worked with them. Sought them out. And gave them an opportunity to shine.

Not enough of this effort is being done across many conferences.

Secondly, I recently had the experience of getting a conference promoter to allow me to lead a high profile session of all women executives. I had his agreement. And then he was never happy with any of the women we came up with or if he thought they’d be a draw, they were already busy.

I was sorely disappointed that after a year of wrangling with this conference planner, I ended up with three dudes on my panel.

Even with focus, it’s hard to get women speaking ops.

Maybe this is one of the reasons below?

This is an email I got today from my friend, Lisa Sasevich. Her “Invisible Close” product is smart, helpful and valuable for ANYONE who sells from the front of the room, stage or via tele-seminars.

She’s entreating women to take her course to become better spokespeople.

If you are or know a women who needs this training to pop herself up to a more high-visibility role in her industry, please forward this post.

A Special Invitation

Wow Susan,

You may find this hard to believe but I just returned from speaking at 3 major industry events and at two of them, I was the only female.

It’s worse than that.

One of them was a 5 day, multi-speaker event. This means it was speaker after speaker for 5 solid days.

I was the only woman speaker.

The other was a 4 day, multi-speaker event. With the exception of the vendors and a few people who got up to share testimonials or success stories…

I was the only woman speaker.

How could this be, you ask?

I’m going to tell you some cold hard facts that promoters have shared with me. Let me warn you, you may not like this. But please, don’t shoot the messenger. I’m telling you the truth of what I hear behind the scenes so you can use it to wise up and join me in taking your place on stage.

Promoters and big, well-known speakers have shared the following with me in confidence:

“Most female speakers can’t hold the room…”

“They get up there and tell their story too long…”

“They are generally all over the place, don’t make their point well and don’t know how to make an offer.”

In other words, here’s what they’re REALLY saying:

*** They don’t see women speakers who are confident, ready with their signature talk and have their offers down***

Forgive me ladies, I’ve seen you out there and many of you are winging it…and it shows!

Now for some GOOD NEWS!

I told the last 3 promoters I spoke for that it’s my mission to foster some powerful ladies onto the big stages currently occupied by the big boys.

And they LOVE it.

Because, you see, they’ve also shared with me that they are dying for more powerful female speakers to book! They’re excited when they get a lead on a confident woman speaker with a hot offer. We light up the stage when we’re in our power ladies! And we’re in our power when we feel ready and prepared.

SO HERE’S MY INVITATION TO YOU. And I’m only going to make it once.

I have a small, exclusive virtual class starting next Wednesday that will have you ready with your Signature Talk and Irresistible Offers before Thanksgiving…so you can step into the spotlight in the New Year, or sooner, like you know you should!

There will be no big free call to promote this and no string of emails about it because I’M ONLY ACCEPTING 6 MORE STUDENTS.

So I’m sending this one announcement and trusting that if you are one of the ladies who are supposed to step up, you will join me for my Invisible Close Speak-to-Sell Virtual Mentorship, starting next week.

And to make it a total no-brainer, you can jump in right now for $500 OFF. Just use coupon code SAVE500 at the link below and you will receive the course pre-work immediately.

(If the link doesn’t work or the 6 spots are gone. Email  Peggy Murrah peggy at theinvisibleclose dot com with questions or to double check.)

You will be working live with me by phone. If you miss a call they are all recorded and transcribed, and you will also receive my world famous Speak-to-Sell System in the mail to have in your success library forever. In it is my paint-by-numbers formula for getting your talk done.

Yes, this is the exact formula that has landed me honored spots on the most coveted stages in the speaking industry. This is also the exact formula that many of the speakers you see “everywhere” are using. You can see exactly what we’re going to cover here:

And yes, gentlemen, you are welcome to join us. I just really needed the ladies to know what’s being said in the industry and how much promoters are dying for female speakers to step up and share their gifts from the stage in a powerful way.

I look forward to sharing the stage with you!



P.S. Remember, you get $500 off but I ONLY have space for 6 students to join this exclusive class, so you better hurry:


Teleseminars That Sell with Sharla Jacobs

Here’s another great story from a follower who leveraged the info product publishing strategies I’ve been talking about on DishyMix and in my emails to launch his new software product AND a bonus video below on how to
Leverage Your Genius from Sharla Jacobs, this week’s DishyMix guest.

Listen to the “Teleseminars That Sell” DishyMix with Sharla.

From Bob T. – DishyMix follower:
“Hey Susan,

How are you? Wow girl, you are totally unstoppable!
Still loving Dishymix and the way you have morphed
your business into publishing information products.
I’m totally with you there.  Nice margins huh?

So, no doubt you’ve been following all the activity and
IM launches in the market with Andy Jenkins, Frank Kern,
your close personal friend Eben, etc. etc. It’s been a case study
I’ve been following for the past year or so.  I bought the
Jeff Walker program and I’m following his advice
in launching our product.

Cheers to you Susan, keep it coming!

This week, the DishyMix episode on Teleseminars That Sell with Sharla Jacobs has a bonus goodie – a video that shows you how to structure your business for six figure success.


Sharla’s Leverage Your Genius program is similar to Eben’s Guru Mastermind series. If you’ve been thinking about learning the art of information product publishing, this video has some HOT BONUSES you might appreciate.


I’m Flattered, But What About You?

Want a book that will get your ass in gear?

You KNOW what to do to create an online market presence for yourself. You have a list of “shoulds.” You should Twitter, you should make a Facebook page, you should turn what you know into an information product, you should be speaking publicly…

Imagine feeling excited and action-oriented instead of overwhelmed at the prospect of marketing yourself online.

My friend, Jim Kukral just launched a book I think you’ll really appreciate. Part “how-to” and part “you can do it!” – it’s a great combination of the stuff you kinda know, all swirled together into a can of whoopass.

Create a compelling hook

Maintain a good brand name online

Making money online via video, social and email

And the Universal Truths about selling on the web (worth the price of the book itself)

Even better, you get TONS of free stuff when you buy the book. I love freebies, don’t you? Grab ‘em here:

And here is a free excerpt of the book for you too.


So what’s flattering? I am mentioned in the beginning of the book as one of the people whom Jim believes has created a compelling personal brand. He calls them “That Guy” and includes everyone from Seth Godin to Joel Comm to Mari Smith to Chris Brogan and Yours Truly.

It’s nice to be recognized for the work I’ve done creating both a personal brand of Susan Bratton and DishyMix and the Personal Life Media brand.

If you want to raise awareness in the world for the work you are doing, Attention! is a great book, filled with solid ideas and a lot of confidence boosting.

If you’re ready for a great read, enjoy “Attention! This Book Will Make You Money: How To Use Attention-Getting Online Marketing To Increase Your Revenue.”

Interesting little factoid: The photo of Jim on his coverleaf was one I took of him in Vegas at Affiliate Summit up on the roof of the hotel overlooking the dazzling Strip.


All You Need Is Within You Now… Except A KaChing! Button

There IS a way for YOU to generate revenue online, based on what you know right now.

“All you need is within you now” is my favorite Tony Robbins’ phrase.

It’s true. You have what it takes in this very moment to be successful at creating online revenue.

And if you’re like me, you are still trying to dial it in.

I’ve used a combination of my podcast, blog, reports, eBooks and affiliate revenue to generate income around my brand.

Based on the number of calls and emails I get from friends like you,

asking me about how I package my offerings,

I thought you’d like to know about a book my friend, Joel Comm is launching today.
The book is called “KaChing: How to Run and Online

Business That Pays and Pays.”

His advice about ebooks and affiliate programs and creating a nichein the information product business will help you “find that thing that is within you now” and package it to start making money online.

KaChing is like a mini version of Eben Pagan’s Guru Blueprint program I recommended to you recently, but KaChing is just a book, not a $2,000 course.

The other cool thing about KaChing is that Joel is using state of the art online marketing techniques to promote it, including a huge number of bonuses you’ll get if you buy his book today, on the big launch day.

Not only is the book excellent, and Joel knows his shit, but the way he’s marketing it is worth the price of the book just to experience how he’s doing it.

When you go to the following site and get your copy of KaChing, you will be eligible to access Joel’s member site containing dozens of bonuses from some of the world’s leading online business trainers. These bonuses are valued at THOUSANDS of dollars.

Show Me The Bonuses!

AND, you can get your very own KaChing button that makes a cash register sound when you press it!

Joel had these buttons made just for his customers and this is the only place you can get one.

We can’t stop playing with ours… It’s FUN.

There’s a great video on the site where you can get to know Joel too.

Another example of how he put together a terrific launch.
Go ahead and click the link now to find out how you can get KaChing!

Get KaChing!

NOTE:  Joel called in favors from his vast network of marketers.

You’ll get nearly 50 bonuses with your KaChing purchase including:

* AutoBlogging Income
* Secret Profit Levers audio training course.
* Video Cash System
* Two GREAT legal resources from our favorite lawyer.
* Get 2 Tickets to the T.I.M.E Event
* Membership to the Academy of Wealth/Achievement
* Keywords Secrets Audio with Ford Saeks
* 10 Tools For Internet Marketing
* 30 Day Trial of Speed PPC
* List Building Strategies
* VIP Access to “Rags to Dot Com Riches”
* 10 Deadly Speaker Marketing Mistakes
* Discover the REAL you
* Mark Joyner Interview
* Position Yourself as an Expert
* Jack Canfield and John Assaraf Interviews
* How To Become An Expert On Oprah
* Winning Without Intimidation
* Secrets of Successful Adwords Campaigns
* Personal Brand and Relationship Protection Agreement
* Break Into The College Speaking Market
* Your Real Wealth 48 Hour Quick Start Plan
* Systematize Your Online Media Coverage
* 10 Online Shopping Cart Features You Should Look
* Learn How to Make Your PC Kaching Video
* The Web Site Startup Checklist
* Affiliate Marketing Guide
* Facebook Advertising Tips and Tricks
* Direct Marketing Techniques to Find A Job Fast
* The Impact Factor
* 7 Day Facebook Course
* LinkedIn 2-Page Profile Cheat Sheet
* Amazing ‘Secret of Number 14′
* How To Make Cash Online In Just 2 Days
* The Internet Profit Report
* Rock the World with your Online Presence
* Billionaire University
* Social Media Super Powers
* LinkedIn Master Strategies
* Product Creation Treasure
* 7 Killer Methods for Marketing without Money!
* Rich Schefren’s flagship Founders Club Program.
* Building Social Equity 2.0 training course
* The Richness of Life
* Conscious Business Startup Kit
* The Affiliate AIM List
Internet Marketing for Stay At Home Moms

Grab them now.


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