Discussion includes the atomization of the web, “tasty spider food,” video communications, corporate blogging, SEO PR, measuring Consumer Generated Media, measuring qualitative and quantitative ROI for marketing communications, creating tasty blogger food and communicating to the blogger channel as well as Susan’s “Personal Life Media Bear Hug” — the way she packages social media ad programs for her sponsors of her podcasts and vidcasts.
A big, directional demarcation point in the evolution of the web has happened. Meet Mark Silva, Managing Director of Real Branding — a watchdog for these shifts — on this week’s DishyMix podcast.
Mark is going to answer three DishyMix listener questions and guest blog his answers here on the DishyMix blog.
Would you like to win a book, a beer tasting or an hour of consulting with Mark, a Marketing 2.0 Guru?
Submit your question for Mark’s guest blog posts by sending your question to me at susan at personallifemedia dot com by May 1st. The three best submissions, chosen by Mark, will be awarded a prize!
1) One hour consulting with Mark Silva on 2.0 marketing. Confidentiality guaranteed. Ask him your pressing marketing questions.
2) Invitation to an exclusive Beer 2.0 session at Real Branding in SF, LA or NY - a quality beer tasting with an hour discussion about a burning topic/opportunity in 2.0.
3) An autographed copy of “Groundswell” by Charlene Li and Josh Bernoff of Forrester Research courtesy of Mark Silva.
Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency.
Please help DishyMix grow - send this blog post to anyone you think would benefit from Mark’s perspective or who would enjoy one of these prizes.
(Get consistent access to free, autographed books, discounts, promo codes and product/service freebies when you join my Facebook Fan Page for DishyMix.)
Rules of Engagement: Mark will choose his three favorite questions. The #1 choice will get to choose their prize of the three. The second choice will get to choose from the two remaining prizes. The final selection will be awarded the remaining prize.
Mark Silva, Managing Director of interactive agency Real Branding is on the DishyMix podcast.
One of his passions is beer. He’s tasted over 2,500 different brews and has deep mastery in both the product and the market.
Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency
Listen to the show to hear what’s happening in the forefront of beer-making and if you are enticed, here are some places you can score the brands he recommends:
(Each bottle can set you back up to $25, fortunately. They’re starting to price with wine as they go toe-to-toe in gourmet complexity and grandeur):
Russian River Brewing Company – not just beer 2.0, he’s also publishing using wordpress for his tribe of fanatical devotees: http://russianriverbrewing.com/wordpress/
Mark’s favorite beers from Vinnie are Temptation and Supplication, 100% Brettanomyces yeast (what gives some Rhones that funk that connoisseurs love).
Doug Weaver, CEO of Upstream Group talks to me on this week’s DishyMix about what’s happening in online publishing and digital media sales.
Ad networks are changing the playing field. Media exchanges are shaking up the market. Sales revenue is down - a big surprise to publishers who have enjoyed steady growth since 2001.
Hear Doug’s recommendations for how you need to align your team today. Find out what kind of selling organization is required now to succeed in the long term - it may be very different from how you are staffing today.
Doug Weaver, Upstream Group on Digital Media Sales Talent, Faustian Bargains and the Advertising Revenue Shortfall
This is singularly one of the most actional interviews I’ve done on DishyMix. If you are in sales or biz dev or the CEO of a company employing online media sellers, this is a must listen.
I guarantee you will not only get food for thought - you’ll get a belly full of great ideas you can begin to employ today!
Eric Maisel, host of two shows on the Personal Life Media network, has a new book out called “The Van Gogh Blues” which deals with the depression often encounted by “creative types.”
In this interview, Eric talks about “Making vs. Finding Meaning” - you don’t need to look for meaning, you should shift toward “making meaning” into your life.
His creativity show helps you become more creative everyday and deal with the issues associated with being creative:
His “meaning” show, Purpose-Centered Life, helps you find meaning in the life you are already living, rather than going outside of yourself to find meaning.
Your Purpose-Centered Life: A Plan for Authentic Living
These two shows work very well together or can be enjoyed separately. I hope you’ll tune in to one or both. I enjoy them every week and they add much to my life.
This Valentine’s Day get romantic at ICE.com. Go direct to the source for your jewelry, its the #1 gift every woman wants. I recommend choosing a heart pendant – it’s the perfect give to express your love for Valentine’s Day. The prices range from $2,000 to a little as $75 and you get my 20% discount when you use promo code DISHY. D-I-S-H-Y
I’d choose a white gold pave diamond heart pendant or she might like yellow diamonds with yellow gold. ICE.com has emeralds, pink sapphires and my favorite – heart-shaped gems. Try a sparking red ruby or blue topaz in the shape of a heart. If you have kids, a multi-heart pendant is sweet.
ICE.com offers a money-back guarantee and you save 20% off your order with promo code DISHY. Let me know how much she loves it, and you. Happy Valentine’s Day.
