DishyMix: Susan Bratton Podcasts & Blogs Famous Executives
















Archive for PLM Info

Get a Free Customer Success Story on Podcast Advertising

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VoloMedia, our ad serving vendor, is featuring Personal Life Media on their home page, with MSNBC. They are an excellent company and having provided amazing support for our business.

They are always willing to co-create features and strive to problem solve with us as partners every step of the way. If you want to put ads in your podcast or vidcast, give Murgesh Navar and Brian Steel a call.

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“Now That I’m In Charge, I Just Argue With Myself.” Meet Wenda Millard, President, Media at Martha Stewart Living Omnimedia

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Wenda Millard talks about her new role at Martha Stewart Living, the heady days at Yahoo! as CRO and what it was like to launch the Internet Advertising Industry.

On MSLO: The mission is clear. The brand is vast. Customers are happy.

Wenda talks about the most difficult decisions she wrestles with. They come when there’s tension between advertising and editorial now that she’s responsible for “both sides” of the business. (Hence the funny quote above.)

Hear a terrific story about the state of the art in product integration, also known as branded entertainment with a Dove ProAge sampling program, magazine insert and product integration on Martha’s TV show discussing three generations of beauty. Marketers are pushing more and Wenda knows where to draw the line.

Then Wenda shares the great times at Yahoo! when she took the ad revenue from $730 million to $6.5 billion. Wow. One of the stories involves moving the stock price by eating her own dog food.

The there’s:

Career advice from Wenda:

  • Know your craft.
  • Change jobs a lot in your first 10 years on the job.
  • If you don’t love it, don’t stay in it. Passion is a great driver of success.
  • “Speed kills”…if you don’t have it.
  • Hold your nose and jump.

Wenda also shares the most interesting story of the crazy Internet bubble. Get the DoubleClick famous sales meetings story with Wenda as “Camp Mom.” I’m kinda scared. But her minions were definitely NOT. Hear what they did. Funny, funny, funny.

Then Suz and Wenda play “Guess the 5 Food Trends for 2008.” See how you do.

Finally, Wenda shares the menu she’s planning for company, including flavors and colors. YUM.

  • Veal and Artichoke Stew
  • Arborio Rice with Saffron
  • Roasted Carrots with EVOO and Salt
  • Roasted Pears with Goat Cheese, Honey and Pepper

The recipe will be posted shortly. Stay tuned.

Oh, and tune in to Wenda’s fabulous interview! She’s fun, amazing, wonderful, warm, informative and in charge. (but not large) ;)

Wenda Harris Millard, Martha Stewart Living on Intelligent Marketing, The Go-Go Days and Food Trends

 

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ClipShow Features Beach Walks with Rox

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The Clip Show did a 2007 best vidcast wrap up and podcast recommendation for 2008 and it featured Beach Walks with Rox.

Jim says ” The podcast guru we all turn to when we need questions answered about our life, job and about love…about everything, about the universe!

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Who Knew! Surprised That The Cost of Life Insurance Plummeted Because of the Internet

The Internet has touched yet another part of my life.

Recently we launched an ad campaign for AccuQuote in 5 of the podcasts on Personal Life Media. Being a good account person, I went through the lead form on AccuQuote’s site to see what my customers’ experience would be if they heard the ad on the podcast and went to the landing page “accuquote.com/save.”

What surprised me was that we were paying waaaay to much for our life insurance policies. We’d had them for years and assumed since we bought them when we were younger, that we would have lower rates.

Wrong!

Because of the competition and transparency of the Internet hubby can double the amount of coverage and halve his annual policy cost - and with brand name insurance companies. He’s had a $250,000 universal life policy and he’s been paying $75 a month. Now he can double his coverage to $500,000 and it will cost him $30 a month! That’s a savings of over $500 a year for twice the payout.

I can now double my coverage from $250,000 to $500,000 for $10 less a month. I started my policy when I was in my early twenties and have paid $35/month for over 25 years now. By converting to AccuQuote I can pay less and double my coverage.

$500 bucks is significant enough for the effort. Times two for a couple, that’s a killer weekend in Napa Valley.

AccuQuote’s form lets you “play” with the data. You can configure the terms, the rate class, the coverage amount and choose from among brand name insurance companies like Prudential, AIG, Transamerica and more.

If you have the time to check it out, let me know what you thought. I had no idea insurance rates had gone down. I thought everything had gone up. This is a nice surprise.

Oh, and if you could click through to our landing page I’d appreciate the consideration. ;) Let me know how much you saved with AccuQuote. accuquote.com/save

And you can call them if you need help. 800 589-0479.

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Romance, Love and Relationship Podcasts for Valentine’s Day

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“The RenGen” Author Patricia Martin Encouraged PLM to Support the Silicon Valley Art Museum

Renaissance Generation RenGen Book

I interviewed Patricia Martin, author of RenGen this week for an upcoming DishyMix episode and told her that her book gave me the idea/power/confidence to approach the Silicon Valley Art Museum about sponsoring them with assets from Personal Life Media.

Here’s the story:

Patricia,
It was wonderful to interview you this week for DishyMix. I want to introduce you to Gregory MacNicol, the Chair of the Silicon Valley Art Museum. After reading RenGen, you inspired me to call Gregory and offered Personal Life Media to be a patron of SVAM.org.

When I launched the company, I targeted the content of Personal Life Media to “cultural creatives.” That was before reading your book. Since then, I’ve come to understand that my customers are VIVIDs - focused on authentic content experiences, beautiful design and the belief in self-actualization. You’ve taken the psychographic profile of the cultural creative to a new level of persona marketing through your research for RenGen and your description of the VIVID cohort.

The 20+ weekly audio and video shows on Personal Life Media are purposefully “anti-mainstream,” created by unique “indie” hosts and the focus is on growth and self-actualization in myriad personal areas. My site is beautifully designed (by Holocosmos) and that is one of the most important aspects of my brand — creating trust and value prior to someone even listening to or watching one of the shows on our network.

Once I understood from RenGen how the power of supporting the arts from a corporate perspective is very in line with VIVID values and that the idea of aligning my business with the arts is of value not just to me, but to my customers at Personal Life Media, I immediately called Gregory. The Silicon Valley Art Museum is a virtual organization (no mortar, just clicks) devoted to showcasing artists who merge technology and art. It’s a perfect parallel in that I am enabling the amazing work of my show hosts to have a global, rather than local voice for their work through the empowering value of a microphone and a digital audio file to deliver their “art.”

I have been a patron of the arts my whole life, buying original works starting in grade school in the late 60’s with my first Jim Dine lithograph. I have a small but delightful collection including an 10′ high Gregory Hawthorne mild steel “Totem” sculpture, a Diego Gravinese diptych amusingly entitled “The Day Michelle Yeoh Saved My Life (and Pichu was Amazed),” multiple abstracts from both Margaret Ross Tolbert and Silvia Poloto, and a custom installation (including a 180′ mounded lawn sculpture — about half a football field…) by Gordon Huether of stainless steel and dichroic glass rods, not to mention a penchant for miniature Southwestern Pueblo pottery.

I love the arts. I love technology. And so does our Personal Life Media audience.

Your book, RenGen, stitched together the power of combining my passions and told me that there are many, many people just like me, seeking a VIVID life.

Gregory MacNicol is a kindred spirit. Providing a forum for artists to gain recognition at the intersection of technology and art. It is my hope to support his organization through the power of my network and the media I can bring to bear on his behalf.

Thank you for your request to hear my continuing story and the impact your book has had on me.

To Art! To Life!

Vividly Yours,
Susan

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Creative People Suffer from Depression - Learn How to Manage it With “The Van Gogh Blues”

Joy of Living Creatively, Dr. Eric Maisel Podcast

Eric Maisel, host of two shows on the Personal Life Media network, has a new book out called “The Van Gogh Blues” which deals with the depression often encounted by “creative types.”

In this interview, Eric talks about “Making vs. Finding Meaning” - you don’t need to look for meaning, you should shift toward “making meaning” into your life.

His creativity show helps you become more creative everyday and deal with the issues associated with being creative:

Joy of Living Creatively: Tapping Your Innovation and Imagination

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His “meaning” show, Purpose-Centered Life, helps you find meaning in the life you are already living, rather than going outside of yourself to find meaning.

 

Your Purpose-Centered Life: A Plan for Authentic Living

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These two shows work very well together or can be enjoyed separately. I hope you’ll tune in to one or both. I enjoy them every week and they add much to my life.

Enjoy!

 

 

 

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The Skinny on Your iPod

Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change

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Desperate to reclaim your body and control your insatiable appetite? Diet not working?

It is time for “Inside Out Weight Loss.”

Learn to stay slim, no matter what life throws at you.

Leading diet and weight-loss coach Renee Stephens, of www.mindforbody.com, has helped hundreds shed from 5 to 125 pounds. Renee specializes in turning around the eating and diet habits of those most resistant to change, including yo-yo dieters, binge eaters, and bulimics, with whom she has an astonishing 75% success rate.

Drawing on cutting-edge techniques from Neuro-Linguistic Programming (NLP), Hypnotherapy and Positive Psychology, host Renee Stephens’ signature fusion-therapy approach will transform your relationship with your diet, your body, and yourself, permanently.

Each week you’ll get closer to creating the body of your dreams, supported by Renee’s focus on diet and weight issues for more than twenty years. Listen and let Renee reprogram your mind and your relationship with food, shifting your underlying belief systems. You will learn how to tame your inner rebel, align your goals with your values, and achieve lifetime weight mastery. End the diet, regain, diet cycle once and for all.

Dieting or not, you can add this weekly podcast into your current lifestyle and witness significant and lasting results. Renee’s great voice, smooth delivery, and numerous examples of people like you succeeding make this podcast a must listen every week.

So toss out your diet pills, diet plans and diet mentality. Start at the first show, or jump right in, and get ready for a program that will pay off for a lifetime.

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“Inside Out Weight Loss” Top Ranked Weight Loss Show in iTunes

Inside Out Weight Loss Podcast

Health Podcast Ends Year as “Most Popular” Podcast for Weight Loss

San Francisco, CA – December 31st, 2007 – Personal Life Media™, Inc. a publisher of lifestyle content for people on the leading edge of culture, ends year with “most popular” rating on search term “weight loss” in iTunes for weekly podcast show and companion blog “Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change.” Host Renée Stephens, recognized diet and weight-loss coach and founder of Mind for Body (www.mindforbody.com) draws upon Neuro-Linguistic Programming (NLP), hypnotherapy and positive psychology to set her listeners on a path to transform their relationship with their diet, their bodies and themselves, permanently, with out diet pills or inappropriate programs. Renée’s free podcast show, much like her well-known permanent weight loss program, will gently align listeners with her powerful behavior modification techniques that focus on modifying beliefs around diet and exercise.

“We launched ‘Inside Out Weight Loss’ in September and it immediately gained traction, adding listeners by the thousands each week, said Susan Bratton, Personal Life Media co-founder & CEO. “Renée is not only one of the nations’ foremost influencers in the growing field of diet and weight-loss coaching, she is polished, professional and very, very motivational.”

Renee Stephens

“I love helping my listeners think themselves thin,” said Renée Stephens, leading lifestyle, diet and weight loss expert. “I get the most amazing emails, phone calls and blog posts. I can tell I’m making a difference with my stories, guided meditations, and inspiring examples that uncover and heal the underlying causes of weight issues.

“Inside Out Weight Loss” debuts today on the Personal Life Media site and through iTunes. The show can be accessed free from a browser, free from iTunes or subscribed to via RSS or in iTunes. It is also portable and can be listened to on an iPod or MP3 player.

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Inside Out Weight Loss Companion Blog

About Renée Stephens
Renée Stephens is a Certified Hypnotherapist, Certified Master Practitioner of NLP, Certified Life Coach, and MBA and has maintained a successful practice, Mind for Body (mindforbody.com), focused on permanent weight loss and related issues since 2001. Her mission is to end the weight struggle.

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Meredith Medland, Host of Living Green, Featured on Capessa - Yahoo! Health

Meredith Medland

Our gorgeous host, Meredith, really shines in this video. She shares six very personal ways she embodies the green movement in her own life.

I love her shiny, pretty, down to earth wholesomeness.

Here’s her interview on DishyMix if you just can’t get enough.

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