I want to sponsor podcasts beyond those on my Personal Life Media network of forty shows. We are offering CPA campaigns for our information products to podcasters who join our affiliate program at RevShareNow.  Here’s a list of great questions we got back from a podcaster who saw my Tweet about looking for shows to sponsor that I thought would be helpful to share.

Question: In October I had about 600 listens and this month about 900 listens so far. Is advertising a step we should even consider?—Would it be worth it with those numbers?

Contact Stefanni or Andrea Becker, Affiliate Managers, Personal Life Media for more information. stefanni at personallifemedia.com or andrea at personallifemedia.com.

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Self-service platform for affiliate publishers seeking self-help pay-for-performance products to market.

LOS ALTOS, CA November 18th, 2009 – Personal Life Media, Inc., a platform technology provider and publisher of information products announces the launch of RevShareNow, a performance-marketing platform for affiliate marketers and joint venture partners.  RevShareNow will initially offer downloadable “eBooks with benefits” from Personal Life Media’s new information product marketing publishing division such as “Speak Up with Power and Influence,” “Naturally Slender Quick Start,” and “Masterful Techniques: Overcome Fear and Anxiety.”

Conscious Affiliate Marketing Network

Much of an information product’s success hinges on online distribution partners. Personal Life Media (PLM) built an affiliate network for their information product authors called RevShareNow.  Replete with cutting edge video banners from Innovate Media and pre-written content and Twitter “Tweets” for bloggers and email marketing partners, RevShareNow is a destination for affiliate marketers seeking personal growth-oriented content of the highest quality. Affiliate marketers interested in reselling these products can sign up immediately at RevShareNow.com

To effectively market an information product, one must have a system that combines web page creation, an asset locker, an ecommerce back-end, an integrated email auto-responder system and a compatible and watertight affiliate program.  Personal Life Media has integrated all of these capabilities into a complete solution for experts who want to publish their own information product, continuity program or membership site.  The affiliate marketing portion of the platform, RevShareNow, supports Cost-Per-Action (CPA) campaigns across display, search, blogs, Facebook, Twitter, email marketing and podcasting channels so that partners can leverage a panoply of touch points to promote PLM’s products to the affiliate’s customers, visitors and followers.

Campaign Management
RevShareNow offers affiliates advanced reporting capabilities.  All data including impressions, clicks, sales, and commissions are tracked, computed and displayed in real-time. The system provides useful metrics such as click through rates and conversion ratios.  There are also helpful charts and graphs to display and understand all the data. Affiliates can login anytime and check the effectiveness of their campaigns and get an immediate and accurate picture of their success.

Affiliates can also set up channels so that they can track the success of their email campaigns, blogs, and website promotions separately. They can also segment their website so to track the performance of each section uniquely to optimize sales channels.

Direct Links
Direct Links are the easiest and most simple way to get paid affiliate revenue. Once an affiliate signs up in RevShareNow and their site is approved, affiliates simply link to the products they want to promote with the core URL, such as “http://masterfultechniques.com” to the product. No long-character string affiliate code appends are required to track the sales from an affiliates site – the whole domain is registered at RevShareNow. Any traffic that comes from the affiliate’s site will be treated as if that customer had clicked on an affiliate link and if the customer makes a qualifying purchase, then the affiliate gets the commission. This breakthrough in commission tracking technology makes the affiliate’s life much easier. No more worrying about looking “too commercial” or trying to hide the fact that you are using or cloaking affiliate links. Just add regular links and RevShareNow tracks sales with a generous 90-day cookie.

Podcaster Support
RevShareNow is the first affiliate network to offer a reliable solution for podcasters. With simple to use “audio coupons,” podcasters can now be confident that they will receive credit for customers that they drive to the merchant’s website through their audio or video advertisements. Simply mention a promo code in the ad and send the audience to the standard product URL and the sales are attributed based on promo codes to the podcaster and vidcaster. This solution was developed for and tested with the Personal Life Media network, which delivers millions of podcast audio ads per month.

Video Banners
RevShare Now campaigns feature advanced tools such as video banners, which offer much higher click through rates over standard banner ads. Developed for affiliate marketers in conjunction with Innovate Media, info product sales pages that deliver a prospect from a video banner to a page featuring the same video spokesperson are seeing click through rates of 4% for the banner and conversion increases of up to 10% in sales. Providing highly clicked and attractive ad creative is paramount for success with affiliate marketers.

First Products Launched
Nearly twenty authors, workshop leaders and experts have already signed on with Personal Life Media to co-create and launch a completely downloadable information product. Subjects range from anxiety management to party planning, adult weight loss systems and diets for healthy kids to meaning coaching and self-confidence tools.  Review crrent and upcoming products at http://personallifemedia.com/pages/infoproducts.

Affiliates interested in marketing these life-empowering systems can sign up immediately for the following products:

Speak Up with Power and Influence System

http://speakupwithpower.com/

Masterful Techniques: Overcome Fear and Anxiety

http://masterfultechniques.com

Talk Show Tips: 72 Secret ‘Master Host’ Techniques

http://talkshowtips.com

Naturally Slender Quick Start: At Last…Never Diet Again

http://naturallyslenderquickstart.com

Expand Her Orgasm Tonight: 21-Day Program for Partners

http://expandherorgasmtonight.com

What the Affiliates and Experts Say
“I have worked with a variety of Affiliate Marketing platforms over my 14+ years in the Internet business, and was very impressed to see that RevShareNow is so user-friendly, providing beautiful banners of various sizes with text links to easily imbed into my blog and website.  They have done a wonderful job with their reporting system, allowing me to keep track of how many visitors have clicked on my links and banners and more importantly, I know in real time the money I am making from their amazing products.”

– Jody Colvard, Founder and Executive Producer of the FMG TV and Radio Network

“I’m working with Personal Life Media on my first information product—after more than 30 books—because they have the energy, expertise, and integrity to support their experts and produce exceptional products. They have seen the future of information—and they are heading there at top speed.”

– Eric Maisel, Ph.D., author of Fearless Creating and The Van Gogh Blues

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.
Personal Life Media distinguishes itself by offering myriad digitally downloadable cutting-edge self-help content about relationships, sensuality, life purpose, wealth creation, healthy aging, weight loss, personal technologies and hobbies. Additional areas of interest include life coaching, sustainable living, creativity, bio-medical innovation, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.

Tune In to Your Personal Life™

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An Ad Campaign for You

We are looking for podcasts and vidcasts to sponsor. Can you help us?

Tim and I started a new publishing division at Personal Life Media this year, focused on downloadable content. We’re expanding from sponsored podcasts to selling direct-to-consumer downloadable training systems. We lauched a series of what I call “ebooks with benefits.” These self-help information products typically include ebooks and workbooks, along with audio and video lessons – all downloadable directly to our customer’s desktop for immediate enjoyment.

The titles include, “Speak Up with Power and Influence,” to learn to ask for what you need to get what you really want and Naturally Slender Quick Start, which uses hypnosis to “retrain your subconscious brain” to think yourself thin. “Masterful Techniques: Overcome Fear & Anxiety” replaces Prozac with meditation and guided visualizations, and my new teaching system, “Talk Show Tips,” helps radio and podcast hosts conduct outstanding interviews.  And would it be Personal Life Media without a relationship program for couples? Our first is a 21-day intimacy program for partners with Dr. Patti Taylor.

Click Here to see current and upcoming products.

If you are a podcaster or blogger, and want to sample and review any or all of them, just contact me and I’ll send you a confidential promo code for free downloading.

We have five more titles on the way and another dozen in production for 2010.

Here’s Where You Come In…

We’ve created all these products with podcasters in mind. Everything we’ve learned in three years of selling sponsorships and ad programs on our network of forty shows is teed up for you to make money. The ads for our products are driving sales on our network, and they can drive revenue for you too.

What it takes to make a podcast ad campaign work:

1. Host-read ads – we provide talking points so you can record the ad yourself.
2. Memorable domains – you get a custom promo code that works at the main URL so your listeners don’t have to remember some convoluted web address for you to get paid. Even use the same promo code across multiple products.
3. Offer a hefty discount to your followers – with your custom promo code, your listeners and viewers save as much as $100 off the retail price of our products, so they are motivated to buy.
4. A worthwhile pay out – you make 20% on every sale, typically $40 payouts on our products – a better rev share amount than any other program we know.
5. A tight affiliate tracking system – we created RevShareNow to support promo codes and direct links (register your whole domain and get credit for every sale from anyplace on your site too) expressly to enable podcasters and vidcasters.

If you like any or all of these products and would like to record an ad for your show with a custom promo code and affiliate links you can use, please contact our affiliate managers, Stefanni and Andrea Becker. They will walk you through the easy sign up at RevShareNow, create a custom promo for you, make sure you have all the banner ads, video ads, Twitter and email “swipe copy,” blog post content, product shots and promo codes you need to be a success.

Email them today at stefanni at personallifemedia.com or andrea at personallifemedia.com to get started.

I’d love your feedback and to know that you are interested in promoting some of our products in your show.

Ready to create a partnership with us? Let’s do it.

Note: If you know a podcaster who would like to make money by promoting our products, please forward this blog post link to them.

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Here are the newest shows from Personal Life Media that I’m adding to my iPhone. There are MANY others, but these are my picks.

Enjoy!

Philosopher’s Notes: Discipline Leads to Blissipline

“The transition from the egoic self to the Authentic Self requires discipline… The good news is that discipline eventually becomes what I call a “blissipline” because it leads to playing our part with integrity, dignity, elegance, passion, and deep contentment.” ~ Michael Bernard Beckwith from Spiritual Liberation

Fabien Cousteau: Continuing a Legacy of Ocean Adventure and Activism on Green Talk Radio with @SeanDaily

Freedom from the Tyranny of Trends on Philosopher’s Notes

“One of the ways we hijack our capacity to experience a state of beholding is that we become swept up in what I call the “tyranny of trends.” The tyranny of trends allows for the lowest common denominator to set the standard of success, and of course, “coolness.” Very often, trends convince individuals what their life’s purpose should be. The tyranny of trends is blasted out at us from television, radio, newspapers, tabloids, computers, and even our dentist’s waiting room, attempting to convince us that we must smell a certain way, wear a certain label, weigh a specific weight, have whiter teeth, drive a certain car, make a certain income, and so on, before we can consider that we’ve made it.” ~ Michael Bernard Beckwith from Spiritual Liberation

Business Success Tips: Info Products and the Democratization of Monetization

What is a Mens’ Group and Why Should You Care?

Are you one of those guys who — deep down — is wondering, “What in the hell am I doing with my life?”

When you get in the weeds, do you tend to isolate like a wounded animal?

Music for a Moonlit Beach (feat. Zen Lemonade, Brioski, T. Orlando, & More)

It days like today when I feel like I belong on a beach somewhere.  Luckily I have music like this to transport me.

Buddhist Geeks on Investing in the Future of American Buddhism

The Expanded “O” a 21-Day Program for Partners with Dr. Patti Taylor interviewed by @SusanBratton

Taste of Sex Reality Audio: Different Sides

Tantric Tips from the Goddess Temple

In this episode, Corynna engagingly inspires us into the Dharma challenge & joyous innocence of Tantric Personal Practice. Discover and deepen into the 5 Keys of Tantric Sex: Breath, Movement, Sound, Intention, and Consciousness.

Be A Sweet, Please ReTweet and More Episodes You Might Like:

• Expanded Lovemaking – 21 Intimacy Program for Partners with Dr. Patti Taylor http://bit.ly/4BTkgY
• Different Sides: Why does Gregg believe he has to make a choice between his women? http://bit.ly/ScRJC
• LifeZero: The Value/Burden of Physical Things http://bit.ly/2quBwe
• Burning Bagels and Mis-takes: “A conscious realization of our innate oneness with the Ineffable. http://bit.ly/2j96rn
• Surrender to a Slimmer You  http://bit.ly/3977QW
• Info Products and the Democratization of Monetization: http://bit.ly/12STRM
• LIKE: Fabien Cousteau: Continuing a Legacy of Ocean Adventure and Activism http://bit.ly/3mw4aM
• Discipline Leads to Blissipline: “The transition from the egoic self to the Authentic Self. http://bit.ly/327uuq
• One of the ways we hijack our capacity to experience a state of beholding is that we become swept up in what I call the “tyranny of trends.” http://bit.ly/17sZsO
• Don’t Wait. Participate, Risk & Grow Now!: “What keeps nagging at you to take action? http://bit.ly/j9YSS
• Alissa and Trip on Just for Women: The Man’s Perspective on Being Pregnant. http://bit.ly/3ZHpqb
• What is a Men’s Group and Why Should You Care? http://bit.ly/2M40sk
• Are you one of those guys who, deep down is saying, what in the hell am I doing? http://bit.ly/2M40sk
• Music for a Moonlit Beach (feat. Zen Lemonade, Brioski, T. Orlando, & More http://bit.ly/2iDbOS
• Investing in the Future of American Buddhism. http://bit.ly/3Lh8e
• Tantric tips fro the goddess temple.  http://bit.ly/3XEJns
• Eric Ryan on Making Your Soap and Company Green, His Secret Power and Freedom to Tweet with @AaronStrout http://bit.ly/410dbt
• Gregg’s Choice: Do you date multiple people? When do you decide? http://bit.ly/2E7bXE
• Philosopers Notes: Everything Has a Gestation Period. http://bit.ly/3SKYVL
• Masterful Techniques: a potent approach to the “Outer” & “Inner” emotional work required for relief of fear & panic. http://bit.ly/12VBt3
• Music for a Dark and Smoky Bar (feat. Somi, Bitter:Sweet, Touch Sensitive, Arkhee, & Psyc… http://bit.ly/c4Ior
• Explore the Big Bang and the origin of life on Earth (some 3.8 billion years ago) and spiritually significant events http://bit.ly/396yID
• Attacking Water Waste with Laura Allen of Greywater Guerrillas: GreenTalk Radio Host Sean Da… http://bit.ly/4shqk2
• Understanding and Healing the Masculine. http://bit.ly/YOULW
• Intent-ful Eating: New research shows the effects of intent on water. http://bit.ly/1pX6gp
• Embodying the Pure Breath of Love with Charles Ridley. http://bit.ly/2O7bao
• Are you following @PersonalLife?
• If you follow @PersonalLife you’ll know about all the latest episodes.
• Follow @PersonalLife – free podcasts on personal growth.

Susan Bratton, CEO of Personal Life Media with Podcaster, Sean Daily of Green Talk Radio and Business Success Tips, August 2008

One Taste

What a disappointing piece of sensational journalism. An amazing group of teachers from OneTaste SF/NY were recently interviewed for Nightline, including Nicole Daedone, the founder. I have been waiting eagerly for the show to air because what they teach is “Orgasmic Meditation.” OMing is a practice that helps women feel more sensation through a stroking technique that OneTaste teaches.

Instead of accurately covering the value of this “massage” practice, ABC lumped OneTaste in with porn movies and eroticism. They completely missed the point of the practice and reverted to crappy, sensational journalism to drive traffic to this web page.

http://abcnews.go.com/Business/Story?id=8311520&page=1 (no link love from me, ABC)

See how ABC has optimized this page for the keywords “Porn” and “Erotic Film?” Desperate for traffic, ABC? How insulting. You entirely missed the point of OneTaste’s OMing practice. It’s a way that a woman can become in touch with her orgasmic potential and a way to feel a level of sensation that frankly, few partners can provide in the typical sexual context.

My husband and I were trained 4 years ago at OneTaste SF and it completely changed our relationship for the better. I’ve come into myself more as a woman and as a human being through this teaching. I have experienced a level of sensual sensation I cannot believe is possible and it continues to expand. My intimate connection with my husband is deep, comforting and hot. Every woman deserves to experience OMing.

I’m so passionate about it that I tell people about OMing all the time, produce podcasts with OneTaste and have recently co-created a “workshop in a box” with Dr. Patti Taylor for people who want to self-learn rather than going to a workshop with others. http://ExpandHerOrgasmTonight.com

Expand Her Orgasm Tonight: 21 Day Program for Partners

OneTaste’s teaching is important.

To liken it to porn is a slap in the face and an indication that Nightline’s reporters (and ABC’s webmaster/SEO people) completely missed the point. I am saddened by this terrible piece of reporting.

If you are intrigued by the possibility of exploring and growing your orgasmic potential, spend some time on the OneTaste website, go to one of their classes and/or listen to the podcasts we produce with them.

http://personallifemedia.com/podcasts/215-taste-of-sex-reality-audio

http://personallifemedia.com/podcasts/223-taste-of-sex-erotic-poetry

http://personallifemedia.com/podcasts/213-taste-of-sex-guest-speaker

We’ve just launched an information product marketing division at Personal Life Media. We now need an affiliate marketing expert to help us sign up and manage affiliates and JV’s. We have four products launched and another dozen in the pipeline. If you understand the affiliate and JV world and want to work for a great company that provides life-transforming products, check out this role.

The sky is the limit as to where this can lead, but to start, we need a detail-oriented, super-friendly sales person who loves to enroll people in great new ideas.

You get to work with me one-on-one, account by account and I will teach you all I know about sales, marketing and business development in addition to publishing and information product marketing while we co-create successful relationships with partners.

You can live anywhere in the world, but your English must be perfect, your grammar excellent, your writing skills warm and powerful and your commitment to your responsibilities resolute.

Team PLM!

Affiliate Marketing Manager : Full Time : Contract : Base + Commission

We are seeking a self starter with a demonstrated ability to run a successful affiliate marketing program. You must be able to identify, recruit, motivate and retain successful affiliates.

Duties

Create affiliate marketing materials for products including sample blog posts and sample emails for affiliates.

Create affiliate marketing campaigns and promotions to motivate affiliates.

Identify and recruit top affiliates for each product including JV partners and publishers.

Upload and manage banner ads and affiliate assets into our affiliate marketing network site, RevShareNow.com

Manage JV launches and ongoing affiliate relationships.

Communicate weekly with affiliates to keep them informed about new Personal Life Media products, new promotional tools, upcoming promotions, and recommended best practices for promoting the various Personal Life Media products.

Monitor affiliate activities and insure compliance with company policies. Verify affiliate payment amounts and approve affiliate payments.

Conduct surveys of customer prospects to understand buying behavior and make recommendations for improving conversion rates.

Manage auto-responders and track conversion statistics from email campaigns.

Create training materials such as tutorials, FAQs, and demo videos for affiliates.

Analyze metrics such as click through rates, conversion rates, commissions per sales, total cost of sales and commission per impression and make recommendations for improving ROI on program as well as products, landing pages, and affiliate promotional materials.

Requirements
3 – 5 years managing affiliate programs
Bachelor’s degree
Excellent communications skills, both written and verbal
Fluent in English
Very reliable broadband connection
Direct experience with affiliate software such as Post Affiliate Pro preferred.

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.

The currently available titles include:
Talk Show Tips – 72 Show Host Secrets

Naturally Slender Quick Start – Hypnosis for Weight Loss

Speak Up With Power and Influence – Achieve More Confidence
Expand Her Orgasm Tonight – 21 day Program for Partners

Qualified individuals may send their resume to “jobs at personallifemedia dot com”.

Having known and worked with Susan Bratton for nearly ten years and I can not endorse her highly enough. Susan is incredibly bright and polished, but she’s also is fun to work with and always on the cutting edge of marketing and technology. Susan is and incredible mentor and partner. She fosters an amazing atmosphere that’s full of energy and creativity. I highly recommend working with Susan! – Heidi Kadison, former employee, Excite@Home

I wanted to write a quick note to let you know that it was a pleasure working for you while at Excite@Home.  You are one of the most strategic and eloquent leaders I have met and consider you to be my most influential mentor.  You can move mountains with your words and build powerful teams with your management acumen.  One of the most connected people in the industry, I welcome any opportunity to work with and/or for you in the future. — Brendan O’Brien, VP & GM, Digital Media Group, ISM Entertainment

I’m doing a needs assessment for a book we’re publising with Dr. Susan Campbell.

I have a quick survey posted and want you to take a few minutes and give me your feedback.

It’s completely anonymous.

Thanks!

TAKE THE SURVEY CLICK HERE

Self Esteem Survey

I’ve been working with John Cecil of Innovate Media on a series of Video Spokespersons for the landing pages of our new information products. Personal Life Media has launched a publishing division where we are selling downloadable content direct to consumers. These virtual products are created by experts whom we’re highlighting with video spokesperson technology from iAds on the sales pages.

Video Banner from Innovate Media for Talk Show Tips on DishyMix Blog

Here are three examples of video spokespersons, the third being “not suitable for work*” so please beware that it’s an adult-education, sensuality product for couples.

Talk Show Tips http://talkshowtips.com

Speak Up with Power and Influence http://speakupwithpower.com

Expand Her Org*sm Tonight http://expandherorg*smtonight.com

In addition to shooting the video spokespersons in their green screen studios in Orange County, they shoot clips usable for video banners, skyscrapers and medium rectangles. We put these in our affiliate marketing service, RevShareNow, for our partners to use to drive sales.

These are the three formats iAds created for Talk Show Tips, my elearning system for show hosts. You can see the skyscraper live on my blog too.

CLICK HERE to see the video skyscraper live!

Here are samples of my ads:

1.  Skyscraper – http://bit.ly/5IY7k - runs in a standard IAB ad unit
2.  Lower third – http://bit.ly/2Uqkk - overlay
3.  Box – http://bit.ly/3DJuH - runs in a standard IAB ad unit

I like how the Box ad looks like I’m kind of flirting with you. blink blink

John Cecil, Innovate Media and Susan Bratton, Talk Show Tips

John Cecil says the click through he’s getting when the video ad matches the video spokesperson is fantastic. I also notice I’m getting really high click through rates on my animated .gif banners running alongside the video banners. It’s increasing the overall click through and conversion rate having the video banners on the site.

These video ads and spokespersons work particularly well in our situation – where we’re selling the expert’s products. I think this would be great for other people who are brands, like Jack Canfield for example. John says even if he uses actors/actresses for brands that don’t have a single person associated with them, that they click through and conversions are significantly higher.

Innovate Media Video Shoot

Here is my interview with John on DishyMix where he talks about testing various models as spokesperons against a brand’s market segments. Very interesting show. Enjoy!

Episode 91: John Cecil on Video Spokespersons, Pickle Fights and Surfing in OC

*NSFW but definitely suitable for your personal life. Amazing work by Dr. Patti Taylor.

Bernie interviewed me today for his terrific show, Find & Convert.

Bernie’s Show       Bernie’s Blog        Find and Convert in iTunes

He asked me a number of questions in advance of the interview and I thought I’d blog the answers here.

Who is Susan Bratton and what does she have her hands in now?

I’m a CEO, Publisher, Blogger, Podcaster, Speaker and Author.

DishyMix is my weekly podcast and companion blog. My coverages ranges from brain science to new gadgets to landing page conversion to the future of the social graph.

I’m the CEO and co-founder of Personal Life Media, an aspirational company and next-generation publisher focused on providing virtual, fully downloadable content experiences.

Our mantra is “frank talk and deep discussion for your personal life.”

We publish 40 podcasts, companion blogs and are launching 15 new information products I call “ebooks with benefits.”

Our first info products to market are, Talk Show Tips, Speak Up with Power and Influence, Masterful Techniques to Overcome Anxiety and Fear, Naturally Slender Quickstart and a 21 Day Lovemaking Program for Couples. We have another 10+ info products in production.

Top shows on Personal Life Media include:
DishyMix, Inside Out Weight Loss, Expanded Lovemaking, Buddhist Geeks, Living Dialogues, 3 Digital Photography Shows, The Diva Cast, The New Man, Just for Women, Philosopher’s Notes, Tantra & Kama Sutra and Sex, Love & Intimacy.

What is my high level view of social media marketing?

I view social media as being in three categories, Listening, Appvertising and Participation. Shiv Singh of Razorfish really helped me gel my concept of these buckets and his DishyMix interview is coming in June.

Listening is getting the most traction with Participation second and Appvertising third.

Listening: New companies like Unbound Technologies, a next generation Neilsen Buzz Metrics, is focused on opportunities around the social graph and social influence marketing. They create a list of the most influential individuals for any given brand and then provide an “affinity map” of the other most-influential people and brands related to that single, key influencer. This is fantastic for outreach, prioritization of influencers and joint promotions to important clustered audiences.

Taking behaviorial targeting to a new high with the inclusion of social graphing is Media6Degrees. They offer ad targeted based on social graphing. I also need an update on Lookery who is aggregating social media data across social networks to use for ad targeting. My interview with Scott Rafer of Lookery is here.

Appvertising is being well handled by ClearSpring, Gigya and RockYou! as well as SocialMedia.com and ContextOptional. Brands who create useful aps or sponsor useful aps for their target consumers are brilliant players at a high-level of sophistication in the social influence marketing sphere.

Participation is certainly evident in Facebook Pages. Here’s my DishyMix Fan Club where I give away all kinds of goodies to my listeners.  Also popular and smart are consumer generated content experiences like HP on YouTube described here in my interview with Daina Middleton and the darling of the moment, corporate Twitter accounts like this one.
What is the biggest difficulty in Social Media Marketing?

I believe in larger organizations, it is around internal ownership. Should social marketing be part of marketing, corp comm, where? In smaller organizations, I see the problem being one of overwhelming choice. Where do I start as a small business with limited resources?

Also, tracking and ROI still being figured out. Here is a great presentation on social media ROI.
http://www.slideshare.net/yongfook/social-media-roi

Lee Odden (the wonderful soul who connected Bernie and I in the first place through his superlative Top Rank Online Marketing Blog  and I talk about integration of web analytics and social media analytics in this interview I did with Lee at SXSW for the #Community Powered project. Emphasis on real time data. The data that you can collect through something like a social media monitoring tool, like Buzz Logic, Collective Intellect, Radian6, married with web analytics, like Google Analytics, Omniture, Web Trends.

Lee Odden and Susan Bratton on Web and Social Media Analytics

Podcasting? How did you get into it? What is the current state of podcasting and consulting your crystal ball on podcasting’s future.

Podcasting is still a nascent market.

The beauty of it is that anyone can create an audience of raving fans. (and in my ebook with benefits, called Talk Show Tips, I teach you how to empower your raving fans with the tools they need to help you grow your audience.)

If you are articulate and like to talk more than you like to write, audio may be better for you than blogging. And with transcripts, you can have the best of both worlds.

For video, the bar is very high on production quality. Make sure you are adequately resourced before pursuing.

Commercial podcasting is a very smart solution for brands who have deep knowledge to share with their customers and prospects.

The ADM (Association for Downloadable Media) is working on ad models, audience measurement and consumer attitudes toward sponsorships of podcasts.

It’s a greenfield opportunity for sponsors. Integrated social media programs are key. You must leverage the hosts’ social media influence.

There are two excellent video clips on Volomedia’s blog about Podcasting Metrics and Podcast Advertising and Sponsorship that Jeff Karnes and I just presented at the eMetrics Summit.

My presentation is at Slideshare.com about some of my best programs from TrustedID, Holosync’s MeditateFree.com, Better Sex Institute, Lensbaby, Accuquote and Audible.

http://www.volomedia.com/blog/2009/05/shows-on-the-go-with-jeff-karn.php

http://www.slideshare.net/SusanBratton/podcasting-metrics-and-sponsorship-ideas

Finally, Talk Show Tips: 72 Secret ‘Master Host’ Techniques will teach anyone how to land big name guests, prepare for their show, ask killer questions with my easy question-generator mini-course, create and manage a facile show flow, conduct professional in-interview techniques and learn a dozen ideas for using social media to radiate your show and help your fans promote your show for you.

What is your DishyMix podcast and blog business model?

I’m very fortunate to have sponsors who underwrite my show to reach my valuable, sophisticated audience of marketers, agency pros and digital media mavens. DishyMix is sponsored by Isobar US Carat, the eMetrics Marketing Optimization Summits, adtech conferences, Trusted ID, Upstream Habitat and Audible.

Who are some of the most memorable guests on DishyMix?

I’ve created a blog post to wrap up my Top 10 Favorite DishyMix Guests.

DishyMix: Success Secrets from Famous Media and Internet Business Executives

And Coming Soon! Alvin Toffler, author of Future Shock on his newest tome, Revolutionary Wealth and Keith Ferrazzi, author of Never Eat Alone on his newest angle, Who’s Got Your Back?

Learning Practical Steps to Decouple Fear From Our Moment-by-Moment Choice-Driven Evolution with Guy Finley http://TwitPWR.com/eEt/

Inside Out Weight Loss on “Gain Money, Lose Weight.” http://TwitPWR.com/fJ1/

The Alchemy of Passion: Building Polarity with Saida Désilets and Sol Sebastian, Renowned Tantric Teachers http://TwitPWR.com/fJ2/

Philosopher’s Notes: “Could gives us a choice, and we are never wrong.” ~ Louise L. Hay from You Can Heal Your Life http://TwitPWR.com/fJ3/

The New Man: Sera Beak – Bust Out of the Cultural BS and Follow Your Own Path http://TwitPWR.com/fJ4/

Buddhist Geeks: Alan Chapman on Advanced Magick for Beginners. http://TwitPWR.com/fJ5/

Just for Women: Newt Bailey: How To Tell Him What You Need. http://TwitPWR.com/fJ6/

Kelly Mooney, Resource Interactive on The OPEN Brand Framework, Your Social Profile Manager, Blizzard Rafting http://TwitPWR.com/fJ7/

Words to Mouth on the Rooftops of Tehran with Mahbod Seraji http://TwitPWR.com/fJ8/

Close Your Ears and Dream On – Wallace D. Wattles “The Science of Being Great.” http://TwitPWR.com/fJ9/

The DivaCast – Putting Together a Best of Reel http://TwitPWR.com/fJa/

Smile with Lumineers, Veneers, Invasalign And More: Dr. Dan Spills All He Knows on Beauty Now http://TwitPWR.com/fJb/

Say No to Paraben and Yes to Carrots in Natural Beauty Care Products on GreenTalk Radio http://TwitPWR.com/fJc/

Are you willing to feel good and have your life go well ALL THE TIME? Gay Hendricks on Philosopher’s Notes http://TwitPWR.com/fJd/

Stanislav Grof On the Road of “2012 NOW – Empowering the Transformation” http://TwitPWR.com/fJe/ on Living Dialogues

Finding Your Niche in Digital Photography with Gene Higa on Camera Dojo http://TwitPWR.com/fJf/

Tuscany Photography Workshop with Gene Higa. I want to go! http://TwitPWR.com/fJf/

Secrets of a Temple Priestess for Women with Triambika http://TwitPWR.com/eEt/

The Weight Loss/Sleep Connection http://TwitPWR.com/fJg/

Increasing Water Efficiency with the EPA’s WaterSense Program on GreenTalk Radio http://TwitPWR.com/fJh/

Business Success Tips with Mike Williams and the GuruTube http://TwitPWR.com/fJi/

How do you transform everything that happens in a relationship into more intimacy? http://TwitPWR.com/fJk/

Driving Under the Stars (feat. Stephane Pompougnac, Lovespirals, and more…) http://TwitPWR.com/fJm/ Music for Midnight

Immigration and Naturalization with genealogy lecturer and blogger Stephen Danko. http://TwitPWR.com/fJn/

You know deep inside you that you will never be fully satisfied until you have anchored yourself in your Zone of Genius. http://TwitPWR.com/fJp/

A Handshake Deal with the Universe on Philosopher’s Notes http://TwitPWR.com/fJp/

Gay Hendricks from The Big Leap http://TwitPWR.com/fJp/

Reading the Thoughts of God on Philosopher’s Notes with Wallace D. Wattles http://TwitPWR.com/fJr/

Am I Normal? Embracing Sacred Sensual Minorities and Majorities with Loraine Hutchins, PhD. http://TwitPWR.com/fJs