I’ve found it very helpful to send an email prior to interviewing a guest for my show. In this email I prepare my guest for the particulars of my interview style and my audio set up.
In addition to making sure your guest is ready for the interview, they also take the process more seriously if you are this prepared.
Here’s my letter:
DishyMix Guest Briefing
Thank you for agreeing to be my guest on DishyMix. I am looking forward to bringing out the best in you on the show.
Here are some points of preparation for your review and action.
Interviews can be done in person in our studio if you are in the SF Bay Area. If not, we’ll do it by phone. You must be on a landline, not cell phone or the interview will be canceled. Please use a POTS, not VOIP line. If you don’t understand what this is, let me know. You must call in on a wired, not wireless phone from a quiet room. Headsets do not sound as clear as handsets. Please turn off your cell phone and make sure you have a glass of water at your side. Call the studio line at 650 xxx-xxxx when you’re ready.
The interview takes 1 hour between sound check, prep and the actual Q&A. The finished show is approximately 30 minutes after editing.
I will bring you on to the show and then please stay on the line until I finish the show at the end so I can properly thank you and discuss final details.
The show is pre-recorded and professionally edited, so at any time, you can have a “do over” or ask a question. My producer takes editing notes during the show.
Please send me 4-6 fresh topics about which you’d enjoy speaking and I’ll be generating questions I’d like to ask you as well. I’ll need your full bio, high-res head-shot and any sites to which you want me to link from the bio page on our site.
A week before the interview, I’ll need the 4-6 topics (they can be just a sentence or two) and answers to as many of the below questions as you would like to answer.
Email me everything the week prior.
If you have anything to give away — a personally autographed copy of your book, a goodie or sample — to DishyMix fans on the show, I’d like to know about that too.
In addition to the 4-6 topic areas, may I please have some tidbits about you that are not common knowledge for use in our discussion about how amazing and fabulous you are on the DishyMix podcast interview? Answer as many of these as you’d like.
This is where I send them my “Susan’s Super Secret Questions” — these are part of my Masterful Interviews and Talk Show Tips information products.
Finally, the DishyMix audience is primarily very sophisticated digital marketers, information product marketers, PR professionals, Web 2.0 entrepreneurs, online publishers and technology and service providers serving the marketing and sales industry. The show is downloaded on average 20,000 times a month.
Will you please join the DishyMix Fan Page here? http://facebook.com/dishymix
To see the more than hundred most recent episodes, click below.
DishyMix in iTunes
DishyMix Fan Club
Let me know if you have any questions. Looking forward to interviewing you. I will do my best to create an entertaining dialog that puts you in the best light.
I pride myself on the quality of the interviews and your preparation goes a long way in creating the best possible outcome.
Thank you so much. Looking forward to our interview!
CEO Personal Life Media
Author of Talk Show Tips and Masterful Interviews
One Click Add
About Susan Bratton
Susan Bratton is the co-founder and CEO of Personal Life Media, Inc., where she produces 40 weekly online shows and is a publisher of nearly 20 direct-to-consumer online information products. The company provides automated platforms for podcast and information product publishing to serve experts who deliver talk shows and downloadable training systems.
Susan has hosted her popular weekly show “DishyMix: Success Secrets from Famous Media and Internet Executives” for six years running. She is the creator of two books, “Talk Show Tips: 72 Secret ‘Master Host’ Techniques,” and “Masterful Interviews: Creating Profitable Content.”
She sits on the boards of a number of companies and has been on the founding team of many Silicon Valley start-ups in the consumer web services sector. She has been recognized as a digital marketing expert by numerous tech and advertising publications and is Chair Emeritus of the ad:tech conference.