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Archive for Masterful Interviews

Persuasive Online Copywriting with Yanik Silver

Yanik Silver

Yanik Silver is a master at online copywriting. If you write copy for display ads, PPC, websites, landing pages, email marketing, social media or any other marketing or sales endeavor, you must check out Yanik’s work!

My interview with him on DishyMix is coming next week. For now, here’s a freebie for ya’.

Download Free eBook Here:

9 Steps to Supercharge Your Copywriting

Get $891 in bonuses when you buy Yanik’s Ultimate Copywriting Workshop.

Just email me (susan at personallifemedia dot com) your proof of purchase and you can select up to 3 of the programs, valued at up to $297 each from the Personal Life Media store. Get Masterful Interviews and create your first information product just by interviewing experts!

And if you want more Yanik and mre Suz. . .

Click Here to learn about Underground 007, an information marketing event at which I’m speaking.


How To Craft Your Irresistible Offer

Yesterday I posted info about this call,

“5 Simple Secrets to 6-Figure Teleseminars:

How to make BIG FAST MONEY doing what you LOVE”

from Lisa Sasevich, the creator of a smart product

called “Invisible Close” that is great for talk shows,

podcasts, stage presentations and selling in general.

Click Here to Learn More:

The call is on Thursday, July 29, at 4 pm EDT/1 pm PDT

and if you register for it, you can get the recording

to listen to when ever it’s convenient.

If you have a talk show, speak from the stage, do

teleseminars or give sales presentations, Lisa can

teach you how to be sooooo much more effective

at closing.

Her “Irresistible Offer” concept is brilliant without

being “salesy.”

This is the strategy I USE when I’m selling from the stage

or promoting a product on my talk show.

In a hurry? Just go here:

On this call you’ll learn:

1) The #1 thing you need to focus on to get BIG sales results

on your preview call, talk show or from the stage.

2) 5 simple steps to craft your talk so it’s content-rich AND sells.

3) Her secrets to tripling your sales.

4) Exactly how to structure your Irresistible Offer.

5) The most critical mindset shift you need to make before attempting to sell anything.

Here’s that link again to reserve your spot.

Note: There is no cost or obligation, but you should know I am an affiliate of Lisa’s, which means I believe in what she’s doing.


Freebie Free For All Today is Masterful Interviews

Today I’m offering up our most expensive information product to a lucky winner.

“Masterful Interviews: Creating Profitable Content” is a program where I teach you how to interview experts and gurus and turn those interviews into something you’re proud to sell.

Use it for great blog posts.

Use it to write your next book.

Use it to create your OWN information product.

To be the lucky winner of the entire Masterful Interviews system, post your desire to win on my DishyMix Facebook page.

I’ll select a prize winner soon.

And if you want to learn more from the info product master, Eben Pagan, who made nearly $30 million from online products, click here to see his latest complimentary (nothing to buy) video full of details about how you can find a profitable niche that leverages your knowledge.

Watch it here:

If you’re going to create your own product, Masterful Interviews will be a huge boost.

Go post your wish for the giveaway on my Wall.

Hope you win!


Preparing Your Guest for An Interview for Your Podcast or Information Production Content Creation

I’ve found it very helpful to send an email prior to interviewing a guest for my show. In this email I prepare my guest for the particulars of my interview style and my audio set up.

In addition to making sure your guest is ready for the interview, they also take the process more seriously if you are this prepared.

Here’s my letter:

DishyMix Guest Briefing

Thank you for agreeing to be my guest on DishyMix. I am looking forward to bringing out the best in you on the show.

Here are some points of preparation for your review and action.

Interviews can be done in person in our studio if you are in the SF Bay Area. If not, we’ll do it by phone.  You must be on a landline, not cell phone or the interview will be canceled. Please use a POTS, not VOIP line. If you don’t understand what this is, let me know. You must call in on a wired, not wireless phone from a quiet room. Headsets do not sound as clear as handsets. Please turn off your cell phone and make sure you have a glass of water at your side.  Call the studio line at 650 xxx-xxxx when you’re ready.

The interview takes 1 hour between sound check, prep and the actual Q&A. The finished show is approximately 30 minutes after editing.

I will bring you on to the show and then please stay on the line until I finish the show at the end so I can properly thank you and discuss final details.

The show is pre-recorded and professionally edited, so at any time, you can have a “do over” or ask a question. My producer takes editing notes during the show.

Please send me 4-6 fresh topics about which you’d enjoy speaking and I’ll be generating questions I’d like to ask you as well. I’ll need your full bio, high-res head-shot and any sites to which you want me to link from the bio page on our site.

A week before the interview, I’ll need the 4-6 topics (they can be just a sentence or two) and answers to as many of the below questions as you would like to answer.

Email me everything the week prior.

If you have anything to give away — a personally autographed copy of your book, a goodie or sample — to DishyMix fans on the show, I’d like to know about that too.

In addition to the 4-6 topic areas, may I please have some tidbits about you that are not common knowledge for use in our discussion about how amazing and fabulous you are on the DishyMix podcast interview? Answer as many of these as you’d like.

This is where I send them my “Susan’s Super Secret Questions” — these are part of my Masterful Interviews and Talk Show Tips information products.


Finally, the DishyMix audience is primarily very sophisticated digital marketers, information product marketers, PR professionals, Web 2.0 entrepreneurs, online publishers and technology and service providers serving the marketing and sales industry. The show is downloaded on average 20,000 times a month.

Will you please join the DishyMix Fan Page here?

To see the more than hundred most recent episodes, click below.

DishyMix Podcast

DishyMix in iTunes

DishyMix Fan Club

DishyMix Blog

Let me know if you have any questions. Looking forward to interviewing you. I will do my best to create an entertaining dialog that puts you in the best light.

I pride myself on the quality of the interviews and your preparation goes a long way in creating the best possible outcome.

Thank you so much. Looking forward to our interview!

Warm Regards,



Susan Bratton

CEO Personal Life Media

Author of Talk Show Tips and Masterful Interviews






One Click Add

About Susan Bratton

Susan Bratton is the co-founder and CEO of Personal Life Media, Inc., where she produces 40 weekly online shows and is a publisher of nearly 20 direct-to-consumer online information products. The company provides automated platforms for podcast and information product publishing to serve experts who deliver talk shows and downloadable training systems.

Susan has hosted her popular weekly show “DishyMix: Success Secrets from Famous Media and Internet Executives” for six years running.  She is the creator of two books, “Talk Show Tips: 72 Secret ‘Master Host’ Techniques,” and “Masterful Interviews: Creating Profitable Content.”

She sits on the boards of a number of companies and has been on the founding team of many Silicon Valley start-ups in the consumer web services sector. She has been recognized as a digital marketing expert by numerous tech and advertising publications and is Chair Emeritus of the ad:tech conference.

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“Masterful Interviews: Create Profitable Content” Workshop Successful

At ad:tech last week I had the pleasure of presenting all my material from my upcoming eBook/training system, “Masterful Interviews: Profitable Content Creation” in a two-hour workshop to a number of web celebrities.


I covered how to prepare for an interview stress-free, how to define your interview format and how to get a VIP to say “yes” to letting you interview them.

Attendees got a copy of my “Susan’s Super Secret Questions” that I use to get really good material to create the best interviews possible, along with my process for quickly and easily planning your line of questioning.

We reviewed a collection of in-interview practices for managing the guest and how to create rapport that delivers great content.

Then I gave everyone some vocal techniques I learned from Bob Corff to warm up their voices.

I ended with a few great ways to provide content so your fans can promote your work for you using free social media marketing tools.

We had a lot of fun and I really appreciate the terrific testimonials.  Thanks to everyone for attending.

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