Do you speak at industry events? Do you present to clients and prospects? Have you considered using teleseminars or events for lead-gen?

When I met Lisa Sasevich, author of The Invisible Close at Eben Pagan’s Internet Marketer Big Wigs’ Green Room event in Miami I wondered how I could have missed hearing about her brilliant techniques until now.

Authentic Selling Secrets Teleseminar Host Lisa Sasevich http://bit.ly/bIuXxU

As a lifelong public speaker, I’ve always wrestled with the tension between “not being pitchy” and the frustration that comes from knowing I am taking my valuable time and energy to do a speak op and feeling like I squandered an occasion to tell people about my products who, in reality, would probably LIKE to buy them or know about them as a resource.

Lisa has the solution. Join me on St. Patrick’s Day, March 17th 2pm PST 5pm EST to listen to her value packed, free tele-seminar to open your eyes to the possibility of generating solid leads AND closing deals every time you speak.

“Authentic Selling Secrets: How To Be Yourself, Have Fun and Sell a Ton on Stages and in Tele-seminars,” is THIS Wednesday.

You benefit from discovering:

* EXACTLY what you need to put together a life-altering talk that feels GREAT to share without giving away the store (AND creating the situation where your ideal clients WANT to invest with you.)

* That everything you’ve been taught about Speaking-to-Sell is WRONG?

* How to instantly create desire for your products and services without being “salesy”.

* How to effortlessly transition from content to close and have your audience glad you did.

* How to SEED your audience early on, so that when you finally tell them about your product, they are glad you did.

* What NOT to do at a live presentation.

* How to craft your Irresistible Offer.

* Using tension and limits to generate significant demand.

* Using THE RIGHT handouts to drive day-of and week-of sales and customer acquisition with elegance and professionalism.

“Are You Ready to Enjoy Massive Sales and Profits From Speaking Live or on Teleseminars?”

Then listen to Lisa, the master in action, on this teleseminar: “Authentic Selling Secrets: How To Be Yourself, Have Fun and Sell a Ton on Stages and in Tele-seminars,” this Wednesday.

(In a hurry? Grab your seat here.)

I have met Lisa and I have The Invisible Close. Her free calls are content-rich and loaded with the EXACT strategies she uses and tons of “how to’s” you can implement immediately.

I’m going to be on that call to hear Lisa model her own strategies for selling. She’ll be promoting the upcoming launch of her “Big Mission, Big Sales, Big Life Virtual Bootcamp.”

Here’s that link again to reserve your spot in this complimentary teleclass.

http://bit.ly/bIuXxU

P.S. Tell me if this changes your entire approach to public speaking and gives you myriad new ideas for lead-gen using teleseminars.

P.P.S. Feel free to invite friends and colleagues to this call, but please remember to reserve YOUR spot first!

http://bit.ly/bIuXxU

P.P.P.S — The call is free, and there is no obligation to buy ever, but if you ever do, know that I’m an affiliate of Lisa’s (which means I truly believe in the value of what she does and if you buy something I do get a commission).

Lisa has offered my followers a $50 discount off The Invisible Close. You must go to http://www.theinvisibleclose.com/dishy to see the discount or use Promo Code DISHY at check out.

The “finding” in the latest research study “How Effective is Facebook Marketing?”from Rice University states that Facebook pages generate more emotional connection.

Facebook Research Says Fan Pages Effective Marketing

Susan Bratton is the Oprah of the podcast world. She just gets the most interesting guests and gets them to talk in detail about interesting stuff. No one does it better.

I love DMx. Content is great and Susan is such a fun coquette.

Downloaded ya show twice now n im just hooked awesome products

n priceless info yu share too

Susan I just want to thank you for your pod casts. I love dishy mix. You have inspired me to move beyond myself!

Respect and great appreciation of your show Susan, all the way from Belgium

Guy Kawasaki’s bottom line, “Well, my theory is if you’ve pissed off ten, ten people, you’ve probably made ten thousand happy. So, if you’re not pissing somebody off on a social network, you’re probably not doing anything, you should just go home.”

This DishyMix interview with three PUA’s has been very popular! I didn’t publish it to my main feed because it’s “Not Suitable For Work” in a few spots. I put it in a blog post instead, but many of you have asked me for a way to Download It (instead of streaming it).

Here you go!

Click Here to Download

Episode 916: Pick Up Artists As Seductive Internet Marketers

As promised, I’m blogging the substance of Dr. Robert Cialdini’s keynote at Affiliate Summit for DishyMix listeners who heard my interview with Bob and wanted the incremental specifics about “copy writing in a down market” when it’s more difficult to get consumers to purchase.

First Bob reviewed the 6 Universal Principles of Influence:

1) Reciprocation

2) Scarcity

3) Authority

4) Consistency

5) Consensus

6) Friendship/Liking

These are the things that must be in place in your copy to engender trust and move a person to action.

Let’s start with reciprocation. You cannot ask your prospect to do something first and then you’ll give them something. For example a buy one/get one may be marginally effective, but sampling a product first to your customer and then asking them to purchase after can be even more effective.

Take a small stand that is congruent with your business strategy — think about how you can do something first that is helpful rather that selfish. Give to a philanthropy that your target appreciates and then ask them to become your customer rather than telling them you’ll make a donation to a charity if they buy.

Another way to get a customer or prospect to commit to you is to ask them to make an active, public, voluntary commitment to something.

One simple strategy to leverage this active commitment is to ask a question of your prospect on a landing page and then have them check a box if they are in agreement. Once they’ve agreed that they are a certain way, or care about a certain subject, they will continue to justify in their mind this path to stay congruent with their own actions.

A tremendously important consideration in a down market is “loss aversion.”

Bob showed three iterations of a Bose Wave radio print ad. The first touted the “NEW” features. It didn’t pull as well as the second version, which included testimonials. And the best converting ad leveraged our natural fear of loss by saying, “Hear What You’ve Been Missing.” By focusing on something that the customer wasn’t getting, sales increased by 45%.

According to Bob, GAIN is for the “go go” times and in times of uncertainty, if you tell your customer what they will LOSE, your copy will be more effective.

Another strategy is providing information. Using what Bob calls the “bagel theory,” the information must be fresh and warm, not stale and cold. If you say, “here is NEW information,” people will lean in to your message.

He tells the story of a South American beef company. They were able to increase sales 6X over the prior year by providing exclusive information about weather issues in Australia that might effect the price of beef from that market. They were able to secure additional business away from the Aussies because of this “insider information.”

That reminds me of my interview with Bill McCloskey of Email Data Source who said that best practices for email marketing included offering customers who subscribed to a brand’s email program exclusive information and access not found elsewhere. Campaigns that focused on “insider information” did the best at signing up and keeping email customers in the database and converting them to buyers.

Ask yourself what insider information YOU can provide on your copy or in your sales and marketing that will cleave your customers more steadfastly to you.

In another tack at the “loss aversion” strategy best employed in a difficult economy, Dr. Cialdini said, “when people are uncertain, they follow the lead of genuine experts.”

Thus it’s important to establish credibility via an authority component as part of your marketing materials. And you will hear Bob say that testimonials are good, but testimonials where the person providing the endorsement is similar to your customer.

Note: Change the order of your testimonials on your page depending on who the target audience is or what the business circumstances are. This is where dynamic landing page technology works very well. Make the lead testimonial the most like your target.

Have you noticed the use lately of cartoons on diet and fitness product pages? Instead of hackneyed stock footage of perfect women, smart marketers are utilizing cartoon characters because prospects will be less turned off by them than the image of a real person to whom they cannot relate.

Imbuing your brand with knowledge and trustworthiness can be hastened by mentioning a weakness about your product early on in the copy, before you reveal the most powerful benefits of your offering. If you provide both pros and cons about your product, it increases the credibility and sell through. The right sequence for success is to present weaknesses early, then reveal the features.  Remember L’Oreal’s, “Expensive But You’re Worth It,” or Avis’ “We Try Harder?” These were very effective campaigns that employed the imperfection in their strategy.

The trick, says Robert Cialdini, is to use the word BUT. He calls it a “pivot word.” It’s expensive, BUT, you’re worth it. But means, “put away the thing I told you and now focus on this next important thing.” This study of “pivot words” comes from the psychology of language or psycholinguistics.

You know how I am always talking about various aspects of NLP, or neuro-linguistic programming? NLP is a sub-category of psycholinguistics.

If you’re interested in learning more about NLP, listen to my interviews with John James Santangelo where we discuss NLP as it applies to sales, leadership and goal achievement.

Back to the keynote with Dr. C.

Another key area of leverage in a negative market economy is “consensus.” It’s similar to testimonials, but goes further to a group of people who sanction your product or service. You need “multiple and comparable” cooperation from a group who will show their solidarity with your brand.

Asking, “be our partner,” or claiming, “you are our partner” will backfire. “Join us” is not sufficient. There’s no value exchange.

Instead, harness consensus by by a group of customers just like you. This is, according to Dr. Cialdini, the most primitive kind of consensus. (be just like the rest of us monkeys…) A majority action such as “join the other customers” is the most compelling call to action, expecially the more like your target prospect those “other customers” are.

Bob closed the keynote with a beautifully orchestrated demonstration of reciprocity.

First he said he’d email anyone who left their business card with his team in the back of the keynote hall a copy of a Harvard Business Review (credibility) report on Influence and Persuasion.

Then he whipped out a wallet card with his six “Principles of Ethical Influence” and offered it to anyone who would like one.

Notice how he had a quid pro quo first – I’ll give you if you give me – buttressed by a “here’s something free for you, no strings attached.”

I’ll bet Bob’s take rate on the business cards in the back of the room are 6X more just by giving away the wallet card in addition to his request, than if he hadn’t offered the wallet card immediately after offering the report in exchange for your business card.

Here’s the good news. You can listen to Bob’s DishyMix interview here. And I snagged 15 Principles of Ethical Influence cards for DishyMix listeners.

Want me to mail you one of Dr. Robert Cialdini’s Principles of Ethical Influence Wallet Cards?

Just fan me and post your desire at http://dishymixfan.com and I’ll mail one out to you while supplies last.

Oh, and for everyone who posts a request on the DishyMix fan page for a wallet card, I’ll also select three additional winners who will get bonus copies of books from recent DishyMix guests such as Bill Tancer, Bernie Borges and Pierre Khawand – three of my favorites. It’s a grab bag book abbandanza – see what you get – I know you’ll like it.

Dr. Robert Cialdini: Author and President, Influence at Work

DishyMix episode 132: Robert Cialdini on Persuasive Marketing in Times of Uncertainty and Amplifying and Activating Influence Strategies

John Santangelo: Founder, Maximum Success Empowerment

DishyMix episode 122: John Santangelo Teaches You How to Speak Up with Power and Influence to Get What You Want Part 2 of 2

DishyMix episode 121: Stress Reduction Guided Visualization and Hypnosis by John Santangelo

DishyMix episode 120: John Santangelo on Getting What You Want Anytime from Anyone Part 1 of 2

DishyMix episode 134: John Santangelo “Goal Setting Success Formula” Part 2 of 2

DishyMix episode 133: John Santangelo on Envisioning and Clarifying Your Personal Goals for 2010

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Dr. Robert Cialdini, Bob, is a superhero to the throngs of copy writers, landing page tweakers, affiliate marketers and info product mavens worldwide.

His insights about human behavior with respect to persuasion and influence are renowned. He’s the kingpin of motivational strategy. If you haven’t yet read his two books, Influence: Science and Practice and YES!: 50 Scientifically Proven Ways to Be Persuasive, they are must-reads. You’ll find yourself, highlighter and pen in hand, coming up with all kinds of nuances for your current web and email copy and ad strategies.

Bob is keynoting at Affiliate Summit, one of DishyMix’s sponsors, so I was perfectly aligned to book him as a guest. Here’s a brief excerpt from the audio interview. This is one of a series of pearls that are simple and powerful. I hope you’ll not only listen to the whole show, but you’ll pass it around to your team and marketing peers in other organizations.

As well, I’m almost as 1,000 DishyMix Fans on my Facebook page. If you are not yet a fan, will you please become one? I give away all kinds of great schwag to fans.

Here’s the excerpt about taking advantage of a critical moment of power in a business exchange:

Susan Bratton: How do you avoid bundling critical moments of power? There’s this moment of power and often we undermine ourselves, we’ve gotten people to a certain point and then we take a wrong action and blow up the ground we’ve taken.

Dr. Robert Cialdini: Right. I’ll give you an example that has to do with the rule for reciprocity for instance. There is a moment of power that we are afforded as soon as someone has said “Thank you.” What do you do with the moment after “Thank you”?

Susan Bratton: Well you don’t act like a sandbagger, I can tell you that from reading your work. You come in strong.

Dr. Robert Cialdini: That’s right. You don’t say, “Hey, and now you owe me one sister.” Right. What you say is “I was glad to do it because I know if the situation were ever reversed, you’d do the same for me.” You reach into the future…

Susan Bratton: Future pacing. Yeah, with that moment. You don’t try to develop the yes in that moment. You frame that moment so it empowers a future moment when you do need that persons help.

Susan Bratton: “Hey, it was my pleasure. Anytime, if it were me in the future and the tables were turned, I know you’d do the same for me.”
Dr. Robert Cialdini: Exactly. And there’s one other thing that you can say, and that is “Of course. It’s what partners do.”

Susan Bratton: Ah. So you’ve moved them into a new position with you of being a partner.

Dr. Robert Cialdini: And then add the addendum “for one another” – “It’s what partners do for one another” – so you’re not just characterizing yourself as a vessel of resources that you’re pouring into somebody else’s tank. No. “It’s what partners do for one another.”

Susan Bratton: Very nice! You’re setting up the inherent reciprocity.

Dr. Robert Cialdini: Exactly right.

Listen now via streaming or subscribe to iTunes or download the mp3 file to your portable device.

Robert Cialdini on Persuasive Marketing in Times of Uncertainty and Amplifying and Activating Influence Strategies

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Rich Horwath, Author, Deep Dive and Founder, Strategy Skills

Is your company strategically aligned for success? Do you know HOW to approach your business strategically? Or are you caught in a cycle of tactics and forecasting that ensures failure?

Listen to this week’s interview with the author of Deep Dive: The Proven Method For Building Strategy, Focusing Your Resources and Taking Smart Action. And yes, yes, yes, Rich has two personally autographed copies of Deep Dive available for you, DishyMix listeners. Just post your desire at http://dishymixfan.com to be a winner.

Here’s an excerpt from the show:

Rich Horwath: Really what we’re talking about is competitive advantage, and,  if you go around your office and you ask ten people, “What is competitive advantage?”, you’re most likely to get ten different answers. It tends to be that Holy Grail in business, but very few people have a concrete understanding of what that means to their business.

So what I try to do is break competitive advantage down into simply three things: capabilities, activities and offering.

Capabilities are our resources or assets.

Activities then are what we do with the resources and assets.

And offerings then are the things that emerge from our activities that customers actually see, hear, touch, feel, the products and services that we bring to the market, and the reality is that stepping stone of competitive advantage, going from capabilities to activities to offerings, is really how we differentiate ourselves from the marketplace.

Rich Horwath: It is ruinous for us to try and focus on all three — the reality is, we cannot be all things to all things, especially today. You look at companies like United Airlines whose gone bankrupt trying to be all things to all people, trying to come up with a low cost airline called TED to serve the cost conscious travelers, while still trying to do a really high-end job with business and international travelers. The reality is that’s going to lead you to bankruptcy. We’ve got to have a laser like focus today, and the value disciplines really help us think about where that focus does lie.

The triad – product leadership, customer intimacy and operational excellence are the options. You must choose one to lead with for competitive excellence.

What I’ve found in most companies is that they’re doing a little bit of each, and what that’s going to get you is a mediocre return on your business. You know, it’s like investing. If you spread your investments across the boards from bonds to gold to stocks to mutual funds, you’re going to probably get a fairly mediocre return, and it’s the same way in business. We’ve got to choose which one of those best fits our core competency and hone in on that.

Susan Bratton: What if, for example, you’ve been focused on all three – because you didn’t know that you have to focus on one of three value disciplines, and you’ve worked on having a really good product, you’ve worked it having operational excellence, you’ve worked at customer intimacy – but what if you say, “Boy, I actually think that the thing I’m doing the least well (customer intimacy) is the area where I can actually WIN in the competitive environment.”

Lets just say you have a reasonable product and your customers can get it from you and they’re reasonably satisfied, but you’ve never really focused on something like customer intimacy, and you decide that is actually the opportunity for your company. You realize that the real market opportunity is in customer intimacy, yet you’ve put no time there. What would you recommend on a strategic level that a company do? How would they go about implementing a change? And if it’s the worst thing you do as a business in this moment, but you see it as the market opportunity, should you go after it?

Rich Horwath: Susan, you hit on a really key point. You know, one of the things that we need to remember at the end of the day, strategy is always about serving customers.

Sitting in a conference room and saying, “Well, this is what we do best, so we’re just going to put the blinders on and go do it”, without really understanding where’s the customer value in the marketplace and can we serve that above and beyond our competitors. That’s the real thing people miss, is they put blinders on, they don’t focus on what’s the customer value.

So if you find in your research that customer intimacy is the real key to driving customer and brand loyalty, then absolutely what needs to happen is you need to get your people together, not just the senior ones, but mid-level, as well as some up and comers, and you need to sit down and have a strategic thinking session, two hours, three hours, where you really talk about what would it take internally to get our organization to be a customer intimate organization and what does that start to look like.

Susan Bratton: How do we do the research to find out what our customers want?  Assume we’re a small-medium business, because if you have money you can always do more, so assume we don’t have much budget…

Rich Horwath: Okay, yeah. If you don’t have much money, the first place to start is with your current customers. We tend to say, “Well, we know our customers.” But the reality is we don’t talk to customers, especially if we’re at a senior level, as much as we probably should. So the first place to start is to actually go on some customer calls, talk with customers, find out what they’re doing. Social media is another important area as well. You know, you can glean a lot of good insights from Twitter, from Facebook if you have a presence there, so understanding what are people saying about our industry, about our market, and then maybe even about us, relative to our products and services. And then the other thing – and this is more painful, but it’s an important piece – is you’ve got to contact, in some way, shape or form, former customers, people who no longer are working with you and find out why that is. What is the reason that they’ve moved to another offering or to another company? And if we do those three things that starts to help us better understand if this is truly an area of value.

To listen to the whole interview, especially understanding how to tell the difference between strategy and tactics, click here.

Rich Horwath on New Growth from New Thinking, Setting Your Strategy and Contextual Radar

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We’ve just launched an information product marketing division at Personal Life Media. We now need an affiliate marketing expert to help us sign up and manage affiliates and JV’s. We have four products launched and another dozen in the pipeline. If you understand the affiliate and JV world and want to work for a great company that provides life-transforming products, check out this role.

The sky is the limit as to where this can lead, but to start, we need a detail-oriented, super-friendly sales person who loves to enroll people in great new ideas.

You get to work with me one-on-one, account by account and I will teach you all I know about sales, marketing and business development in addition to publishing and information product marketing while we co-create successful relationships with partners.

You can live anywhere in the world, but your English must be perfect, your grammar excellent, your writing skills warm and powerful and your commitment to your responsibilities resolute.

Team PLM!

Affiliate Marketing Manager : Full Time : Contract : Base + Commission

We are seeking a self starter with a demonstrated ability to run a successful affiliate marketing program. You must be able to identify, recruit, motivate and retain successful affiliates.

Duties

Create affiliate marketing materials for products including sample blog posts and sample emails for affiliates.

Create affiliate marketing campaigns and promotions to motivate affiliates.

Identify and recruit top affiliates for each product including JV partners and publishers.

Upload and manage banner ads and affiliate assets into our affiliate marketing network site, RevShareNow.com

Manage JV launches and ongoing affiliate relationships.

Communicate weekly with affiliates to keep them informed about new Personal Life Media products, new promotional tools, upcoming promotions, and recommended best practices for promoting the various Personal Life Media products.

Monitor affiliate activities and insure compliance with company policies. Verify affiliate payment amounts and approve affiliate payments.

Conduct surveys of customer prospects to understand buying behavior and make recommendations for improving conversion rates.

Manage auto-responders and track conversion statistics from email campaigns.

Create training materials such as tutorials, FAQs, and demo videos for affiliates.

Analyze metrics such as click through rates, conversion rates, commissions per sales, total cost of sales and commission per impression and make recommendations for improving ROI on program as well as products, landing pages, and affiliate promotional materials.

Requirements
3 – 5 years managing affiliate programs
Bachelor’s degree
Excellent communications skills, both written and verbal
Fluent in English
Very reliable broadband connection
Direct experience with affiliate software such as Post Affiliate Pro preferred.

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.

The currently available titles include:
Talk Show Tips – 72 Show Host Secrets

Naturally Slender Quick Start – Hypnosis for Weight Loss

Speak Up With Power and Influence – Achieve More Confidence
Expand Her Orgasm Tonight – 21 day Program for Partners

Qualified individuals may send their resume to “jobs at personallifemedia dot com”.

Having known and worked with Susan Bratton for nearly ten years and I can not endorse her highly enough. Susan is incredibly bright and polished, but she’s also is fun to work with and always on the cutting edge of marketing and technology. Susan is and incredible mentor and partner. She fosters an amazing atmosphere that’s full of energy and creativity. I highly recommend working with Susan! – Heidi Kadison, former employee, Excite@Home

I wanted to write a quick note to let you know that it was a pleasure working for you while at Excite@Home.  You are one of the most strategic and eloquent leaders I have met and consider you to be my most influential mentor.  You can move mountains with your words and build powerful teams with your management acumen.  One of the most connected people in the industry, I welcome any opportunity to work with and/or for you in the future. — Brendan O’Brien, VP & GM, Digital Media Group, ISM Entertainment

Kyra Reed, co-founder of social media agency in LA called Markyr, stopped in to the DishyMix studio while she was in town for the WITI conference. This is a sizzling, fun interview with a hands-on social media and community expert.

Kyra Reed, Markyr

Conversation ranges from Bing to GoogleWave to Hashtags to TweetCrawls. Then we get into social influence marketing strategy and creating a solid, active community site.

Then things get dishy as Suz and Kyra talk about men with presence and why that’s the sexiest attribute a man can have. Don’t you love how the show combines humanity and marketing business advice all in a 30 minute treat?

Kyra Reed, Markyr on Community Development, Integrated Microcosms, Tweet Reach

The most exciting new area (to me) of social media marketing, or as @ShivSingh, my latest guest on DishyMix from Razorfish likes to call it, “Social Influence Marketing,” is mining the clusters of connections to identify new prospects for products and services.

Similar to the concept of behavioral targeting, marketers and researchers believe that if they target the friends of an existing customer, they will find “birds of a feather” prospects for their goods.

There are a number of companies using social graph data including Lookery (my interview with Scott Rafer, CEO), Media6Degrees and UNBOUND Technologies . These data mining and ad targeting companies are leveraging your data: the things you “fan” on Facebook,  your personal profile information, your network of connected friends (and god knows what else!) to find new prospective consumers connected socially to you so they can market products to your friends if you are a customer.

UNBOUND Technolgies can take a marketer’s existing customer list, compare it to their database of all known LinkedIn, Facebook, MySpace and Twitter users and come up with a rank order list of who, among their existing customers, are the most influential. If a brand has a Facebook “Page” (Fan Page), they can map the most to least influential fans, based on number of social connections.

Here’s an article from Business Week that gives you some idea of how important this data mining of social graphs is to the social net companies and marketers.

Learning and Profiting from Online Friendships

These next two images are very telling. These are my Affiinty Map and my Influencer List from UNBOUND Technologies.

First you can see, of my 3,200 Facebook friends, what the top Celebrities/Public Figures, Brands, Bands, Services et cetera are of the people to whom I’m most connected.

If I were a brand (I’m certainly trying to be!) doing co-marketing promotions, it would be brilliant to partner with Guy or Seth or Arianna or the IAB or 212 in NY.  My friends and friendsters (virtual friends) would be more likely to pay attention to my messaging if I were to co-create something with other public figures, associations or brands about which they care most.

In this list from UNBOUND Technologies, you can see who in my network are the most influential. If Joe Jaffe, Charlene Li or Mike Webb were to promote DishyMix, for example, their followers would be most likely to be interested in my work and they have the biggest reach.

If I give Unbound Technologies my professional contact database, they can also match it up with the premier social networks to give me an even better rank order of those people I know who are most connected in the social sphere. Even if I’m not directly connected to them now, I’d know who I should approach to friend to continue to widen my network more proactively.

Just replace Susan Bratton with your brand and think of the efficiencies and implications. What comes to your mind?

And here is this week’s DishyMix. Perfectly timed to talk about Social Influence Marketing with Shiv Singh of Razorfish who has been thinking about social network theory since grad school at the London  School of Economics & Political Science.

Shiv Singh, Razorfish on the Social Influence Marketing, the Portable Social Graph and Friendsters