We’ve just launched an information product marketing division at Personal Life Media. We now need an affiliate marketing expert to help us sign up and manage affiliates and JV’s. We have four products launched and another dozen in the pipeline. If you understand the affiliate and JV world and want to work for a great company that provides life-transforming products, check out this role.

The sky is the limit as to where this can lead, but to start, we need a detail-oriented, super-friendly sales person who loves to enroll people in great new ideas.

You get to work with me one-on-one, account by account and I will teach you all I know about sales, marketing and business development in addition to publishing and information product marketing while we co-create successful relationships with partners.

You can live anywhere in the world, but your English must be perfect, your grammar excellent, your writing skills warm and powerful and your commitment to your responsibilities resolute.

Team PLM!

Affiliate Marketing Manager : Full Time : Contract : Base + Commission

We are seeking a self starter with a demonstrated ability to run a successful affiliate marketing program. You must be able to identify, recruit, motivate and retain successful affiliates.

Duties

Create affiliate marketing materials for products including sample blog posts and sample emails for affiliates.

Create affiliate marketing campaigns and promotions to motivate affiliates.

Identify and recruit top affiliates for each product including JV partners and publishers.

Upload and manage banner ads and affiliate assets into our affiliate marketing network site, RevShareNow.com

Manage JV launches and ongoing affiliate relationships.

Communicate weekly with affiliates to keep them informed about new Personal Life Media products, new promotional tools, upcoming promotions, and recommended best practices for promoting the various Personal Life Media products.

Monitor affiliate activities and insure compliance with company policies. Verify affiliate payment amounts and approve affiliate payments.

Conduct surveys of customer prospects to understand buying behavior and make recommendations for improving conversion rates.

Manage auto-responders and track conversion statistics from email campaigns.

Create training materials such as tutorials, FAQs, and demo videos for affiliates.

Analyze metrics such as click through rates, conversion rates, commissions per sales, total cost of sales and commission per impression and make recommendations for improving ROI on program as well as products, landing pages, and affiliate promotional materials.

Requirements
3 – 5 years managing affiliate programs
Bachelor’s degree
Excellent communications skills, both written and verbal
Fluent in English
Very reliable broadband connection
Direct experience with affiliate software such as Post Affiliate Pro preferred.

About Personal Life Media
Personal Life Media (PersonalLifeMedia.com) is a multimedia lifestyle brand producing digitally downloadable content. The company publishes 40 weekly audio shows (podcasts) and companion blogs and is an eBook publisher of direct-to-consumer online information products targeted to consumers interested in personal and professional growth.
PLM provides a technology infrastructure of automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, audio, video and eBooks.

The currently available titles include:
Talk Show Tips – 72 Show Host Secrets

Naturally Slender Quick Start – Hypnosis for Weight Loss

Speak Up With Power and Influence – Achieve More Confidence
Expand Her Orgasm Tonight – 21 day Program for Partners

Qualified individuals may send their resume to “jobs at personallifemedia dot com”.

Having known and worked with Susan Bratton for nearly ten years and I can not endorse her highly enough. Susan is incredibly bright and polished, but she’s also is fun to work with and always on the cutting edge of marketing and technology. Susan is and incredible mentor and partner. She fosters an amazing atmosphere that’s full of energy and creativity. I highly recommend working with Susan! – Heidi Kadison, former employee, Excite@Home

I wanted to write a quick note to let you know that it was a pleasure working for you while at Excite@Home.  You are one of the most strategic and eloquent leaders I have met and consider you to be my most influential mentor.  You can move mountains with your words and build powerful teams with your management acumen.  One of the most connected people in the industry, I welcome any opportunity to work with and/or for you in the future. — Brendan O’Brien, VP & GM, Digital Media Group, ISM Entertainment

This week’s DishyMix interview is with Chip Conley, founder of the delicious chain of California boutique hotels called Joie de Vivre Hospitality.

Chip’s latest book, PEAK:

Here’s a short video clip of Chip and I. Listen to the whole audio interview below.

Chip Conley, Joie de Vivre on Creating a Culture of Recognition, Potka’s Scorecard and Finding Your Calling

Chip created a boutique hotel chain of niche targeted properties and is the author of several books, including “PEAK: How Great Companies Get Their Mojo from Maslow.” In this episode we talk about Maslow’s Hierarchies as Chip has applied them to The Customer, The Employee and The Investor.
Get Chip’s “Peak Prescriptions” for creating a culture of recognition and providing inspirational work that goes beyond a job or even career for employees and creates their “calling.”
Then Chip takes us on a tour of Asia, with highlights of his many trips to Bali.

more.

Bernie interviewed me today for his terrific show, Find & Convert.

Bernie’s Show       Bernie’s Blog        Find and Convert in iTunes

He asked me a number of questions in advance of the interview and I thought I’d blog the answers here.

Who is Susan Bratton and what does she have her hands in now?

I’m a CEO, Publisher, Blogger, Podcaster, Speaker and Author.

DishyMix is my weekly podcast and companion blog. My coverages ranges from brain science to new gadgets to landing page conversion to the future of the social graph.

I’m the CEO and co-founder of Personal Life Media, an aspirational company and next-generation publisher focused on providing virtual, fully downloadable content experiences.

Our mantra is “frank talk and deep discussion for your personal life.”

We publish 40 podcasts, companion blogs and are launching 15 new information products I call “ebooks with benefits.”

Our first info products to market are, Talk Show Tips, Speak Up with Power and Influence, Masterful Techniques to Overcome Anxiety and Fear, Naturally Slender Quickstart and a 21 Day Lovemaking Program for Couples. We have another 10+ info products in production.

Top shows on Personal Life Media include:
DishyMix, Inside Out Weight Loss, Expanded Lovemaking, Buddhist Geeks, Living Dialogues, 3 Digital Photography Shows, The Diva Cast, The New Man, Just for Women, Philosopher’s Notes, Tantra & Kama Sutra and Sex, Love & Intimacy.

What is my high level view of social media marketing?

I view social media as being in three categories, Listening, Appvertising and Participation. Shiv Singh of Razorfish really helped me gel my concept of these buckets and his DishyMix interview is coming in June.

Listening is getting the most traction with Participation second and Appvertising third.

Listening: New companies like Unbound Technologies, a next generation Neilsen Buzz Metrics, is focused on opportunities around the social graph and social influence marketing. They create a list of the most influential individuals for any given brand and then provide an “affinity map” of the other most-influential people and brands related to that single, key influencer. This is fantastic for outreach, prioritization of influencers and joint promotions to important clustered audiences.

Taking behaviorial targeting to a new high with the inclusion of social graphing is Media6Degrees. They offer ad targeted based on social graphing. I also need an update on Lookery who is aggregating social media data across social networks to use for ad targeting. My interview with Scott Rafer of Lookery is here.

Appvertising is being well handled by ClearSpring, Gigya and RockYou! as well as SocialMedia.com and ContextOptional. Brands who create useful aps or sponsor useful aps for their target consumers are brilliant players at a high-level of sophistication in the social influence marketing sphere.

Participation is certainly evident in Facebook Pages. Here’s my DishyMix Fan Club where I give away all kinds of goodies to my listeners.  Also popular and smart are consumer generated content experiences like HP on YouTube described here in my interview with Daina Middleton and the darling of the moment, corporate Twitter accounts like this one.
What is the biggest difficulty in Social Media Marketing?

I believe in larger organizations, it is around internal ownership. Should social marketing be part of marketing, corp comm, where? In smaller organizations, I see the problem being one of overwhelming choice. Where do I start as a small business with limited resources?

Also, tracking and ROI still being figured out. Here is a great presentation on social media ROI.
http://www.slideshare.net/yongfook/social-media-roi

Lee Odden (the wonderful soul who connected Bernie and I in the first place through his superlative Top Rank Online Marketing Blog  and I talk about integration of web analytics and social media analytics in this interview I did with Lee at SXSW for the #Community Powered project. Emphasis on real time data. The data that you can collect through something like a social media monitoring tool, like Buzz Logic, Collective Intellect, Radian6, married with web analytics, like Google Analytics, Omniture, Web Trends.

Lee Odden and Susan Bratton on Web and Social Media Analytics

Podcasting? How did you get into it? What is the current state of podcasting and consulting your crystal ball on podcasting’s future.

Podcasting is still a nascent market.

The beauty of it is that anyone can create an audience of raving fans. (and in my ebook with benefits, called Talk Show Tips, I teach you how to empower your raving fans with the tools they need to help you grow your audience.)

If you are articulate and like to talk more than you like to write, audio may be better for you than blogging. And with transcripts, you can have the best of both worlds.

For video, the bar is very high on production quality. Make sure you are adequately resourced before pursuing.

Commercial podcasting is a very smart solution for brands who have deep knowledge to share with their customers and prospects.

The ADM (Association for Downloadable Media) is working on ad models, audience measurement and consumer attitudes toward sponsorships of podcasts.

It’s a greenfield opportunity for sponsors. Integrated social media programs are key. You must leverage the hosts’ social media influence.

There are two excellent video clips on Volomedia’s blog about Podcasting Metrics and Podcast Advertising and Sponsorship that Jeff Karnes and I just presented at the eMetrics Summit.

My presentation is at Slideshare.com about some of my best programs from TrustedID, Holosync’s MeditateFree.com, Better Sex Institute, Lensbaby, Accuquote and Audible.

http://www.volomedia.com/blog/2009/05/shows-on-the-go-with-jeff-karn.php

http://www.slideshare.net/SusanBratton/podcasting-metrics-and-sponsorship-ideas

Finally, Talk Show Tips: 72 Secret ‘Master Host’ Techniques will teach anyone how to land big name guests, prepare for their show, ask killer questions with my easy question-generator mini-course, create and manage a facile show flow, conduct professional in-interview techniques and learn a dozen ideas for using social media to radiate your show and help your fans promote your show for you.

What is your DishyMix podcast and blog business model?

I’m very fortunate to have sponsors who underwrite my show to reach my valuable, sophisticated audience of marketers, agency pros and digital media mavens. DishyMix is sponsored by Isobar US Carat, the eMetrics Marketing Optimization Summits, adtech conferences, Trusted ID, Upstream Habitat and Audible.

Who are some of the most memorable guests on DishyMix?

I’ve created a blog post to wrap up my Top 10 Favorite DishyMix Guests.

DishyMix: Success Secrets from Famous Media and Internet Business Executives

And Coming Soon! Alvin Toffler, author of Future Shock on his newest tome, Revolutionary Wealth and Keith Ferrazzi, author of Never Eat Alone on his newest angle, Who’s Got Your Back?

Who are some of the most memorable guests on DishyMix?

Without a doubt, this list of amazing human beings are my all time favorite guests. The interviews are delightful, inspiring, educational and entertaining:

Sir Ken Robinson on The Element, Talent Assessment and Feeling Lucky

Dacher Keltner, Born to Be Good, Your Jen Ratio and Cro-Magnon CEO’s

Lynda Resnick on Predicting Winning Products, Outliers and Rubies and Cuties

David Szetela and the PPC 10 Cylinder Engine

Nolan Bushnell, 20 Start Ups Later, on Chemical Engines, Existentialism and “My Cave.”

WOZ Steve Wozniak, Apple Computer on Inventing as Art, Philanthropy and the Spirit of Creativity Part 1 of 2

Marcus Buckingham on The Truth About You, Career Intervention on Oprah and the Strength’s Revolution

John Zogby, Preeminent Pollster on The American Dream, Retail Politics and the Value Chasm

Alex Bogusky of Crispin, Porter + Bogusky on Culture Jamming, Hermie the Pygmy Elephant and Telling the Subservient Chicken to Go “Pluck” Himself

John Battelle on The Conversation Economy, Hairy World Issues and High School Musicals Part 1 of 2.

Learning Practical Steps to Decouple Fear From Our Moment-by-Moment Choice-Driven Evolution with Guy Finley http://TwitPWR.com/eEt/

Inside Out Weight Loss on “Gain Money, Lose Weight.” http://TwitPWR.com/fJ1/

The Alchemy of Passion: Building Polarity with Saida Désilets and Sol Sebastian, Renowned Tantric Teachers http://TwitPWR.com/fJ2/

Philosopher’s Notes: “Could gives us a choice, and we are never wrong.” ~ Louise L. Hay from You Can Heal Your Life http://TwitPWR.com/fJ3/

The New Man: Sera Beak – Bust Out of the Cultural BS and Follow Your Own Path http://TwitPWR.com/fJ4/

Buddhist Geeks: Alan Chapman on Advanced Magick for Beginners. http://TwitPWR.com/fJ5/

Just for Women: Newt Bailey: How To Tell Him What You Need. http://TwitPWR.com/fJ6/

Kelly Mooney, Resource Interactive on The OPEN Brand Framework, Your Social Profile Manager, Blizzard Rafting http://TwitPWR.com/fJ7/

Words to Mouth on the Rooftops of Tehran with Mahbod Seraji http://TwitPWR.com/fJ8/

Close Your Ears and Dream On – Wallace D. Wattles “The Science of Being Great.” http://TwitPWR.com/fJ9/

The DivaCast – Putting Together a Best of Reel http://TwitPWR.com/fJa/

Smile with Lumineers, Veneers, Invasalign And More: Dr. Dan Spills All He Knows on Beauty Now http://TwitPWR.com/fJb/

Say No to Paraben and Yes to Carrots in Natural Beauty Care Products on GreenTalk Radio http://TwitPWR.com/fJc/

Are you willing to feel good and have your life go well ALL THE TIME? Gay Hendricks on Philosopher’s Notes http://TwitPWR.com/fJd/

Stanislav Grof On the Road of “2012 NOW – Empowering the Transformation” http://TwitPWR.com/fJe/ on Living Dialogues

Finding Your Niche in Digital Photography with Gene Higa on Camera Dojo http://TwitPWR.com/fJf/

Tuscany Photography Workshop with Gene Higa. I want to go! http://TwitPWR.com/fJf/

Secrets of a Temple Priestess for Women with Triambika http://TwitPWR.com/eEt/

The Weight Loss/Sleep Connection http://TwitPWR.com/fJg/

Increasing Water Efficiency with the EPA’s WaterSense Program on GreenTalk Radio http://TwitPWR.com/fJh/

Business Success Tips with Mike Williams and the GuruTube http://TwitPWR.com/fJi/

How do you transform everything that happens in a relationship into more intimacy? http://TwitPWR.com/fJk/

Driving Under the Stars (feat. Stephane Pompougnac, Lovespirals, and more…) http://TwitPWR.com/fJm/ Music for Midnight

Immigration and Naturalization with genealogy lecturer and blogger Stephen Danko. http://TwitPWR.com/fJn/

You know deep inside you that you will never be fully satisfied until you have anchored yourself in your Zone of Genius. http://TwitPWR.com/fJp/

A Handshake Deal with the Universe on Philosopher’s Notes http://TwitPWR.com/fJp/

Gay Hendricks from The Big Leap http://TwitPWR.com/fJp/

Reading the Thoughts of God on Philosopher’s Notes with Wallace D. Wattles http://TwitPWR.com/fJr/

Am I Normal? Embracing Sacred Sensual Minorities and Majorities with Loraine Hutchins, PhD. http://TwitPWR.com/fJs

Here is a delightful email from a DishyMix fan. (Thank you, Michael and Pam!)

Hi Susan,

First, Thank You and everyone at Personal Life Media for all the thought provoking, insightful and compelling content you provide. From DishyMix to Philosopher’s Note’s, my wife and I look forward to every new episode and we keep our favorites in our iTunes Libraries.

We are so happy you brought back Sir Ken Robinson on DishyMix. Your first conversation was fantastic and we look forward to resuming the podcast after finishing this email. We would LOVE to opportunity to be considered for an autographed copy of The Element. It will be put to great use.

Please keep up the outstanding work your organization provides. You make our commutes, work outs and life so much more fulfilling,

Sincerely,
Michael Carr and Pam Hoffman

Editors Note: Michael and Pam were advised to post their requst on the DishyMix Fan Club page on Facebook. If you would like a personally autographed copy of The Element, you can post your desire there too.

One of my all time most popular DishyMix guests is Sir Ken Robinson. He has a new book out called, “The Element: How Finding Your Passion Changes Everything.” Sir Ken is an international leader in human potential and creativity and education.

Here’s an excerpt from my interview with Sir Ken about finding your passion and being in “the element.”

Susan Bratton: Sir Ken, when I read your book I really felt like what you did was kick open the door to a new realm of talent assessment tools. I, poof, popped into a whole new place where there was so much more for me to understand about myself and the people that I love and work with, about their talents and their capabilities. You referenced a lot of people’s work and stitched it together, with your own special spin and look at humans and their unique ways of being. Please describe The Element for us. Give us that level set.

Sir Ken Robinson: Okay, well The Element, the title comes from an expression that a lot of people use, and I hear myself saying, you know, which is that people do their best when they do the thing they love, when they’re in their element. And I thought, “Well what is that exactly”, because it’s clear to me in my experience that an awful lot of people do things for a living that they don’t really like doing, they don’t much enjoy it, they just get on with it because they have found their way into it and, you know, they live their lives in a kind of low grade sense of tolerance, is what they do.

And yet I also meet lots of people that actually love what they do and couldn’t really imagine doing anything else. You know, they’re in their element, so to speak. Well it’s two things it seems to me. One of them is to be in your element you have to be doing something that you have a natural attitude for, a natural feel. And the truth is, we all have very, very different attitudes. You know, we take the things in very different ways. But it’s not enough to be doing something you’re good at, because I know lots of people who do things they’re good at that they don’t really much like doing. To be in your element you have to love it too. And if you are doing something you’re good at and something that you also love to do, that seems to me to be the perfect place and that’s what being in your element is.

Susan Bratton: So it’s the intersection of your talent and your passion… And that was the point in the book. It doesn’t matter what your talents are if you don’t love them. If you’re really good at numbers and they bore you to death, don’t do it. If you love plants and growing things and that’s your passion and it’s a part of your talent, that’s where you should be.

Sir Ken Robinson: That’s right. And it applies definitely to people in all sorts of different walks of life, you know. For some people it’s math, for some people it’s working with people, it’s teaching, it’s doing what you’re doing now, you know, or it’s, it could be cooking or raising families, or anything at all. I mean our attitudes are very different, and that’s in a way a major point in the book. You know, the book is really about diversity and celebrating difference.

Susan Bratton: You wrote, “The best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence.” I think that goes to what you’re saying, that every one of us has a unique talent. You know, you’ve been very critical of our education system being a part of the industrial revolution mechanism. That we are thinking about people’s talents and pigeon holing them as well, and you want to get out of that and find a lot of new ways. What are some of the things that we can do as people who manage other people for example, to create this new era of human existence?

Sir Ken Robinson: The shift I’m talking about, as you say, is from an old model, not just of education but of the mind to, a richer model. You know, the current systems education are intended to develop our ability to work, among other things. But the way in which it’s done is rooted so much in the 19th century models of industrial manufacture, that most people now I think never truly discover their own talents through the process of being educated. I have lots of people in the work, I’ve interviewed all kinds of people in the arts and sciences, in business, in not for profits, and many of them didn’t do well at school at all, they. They went on to do brilliantly well afterwards, once they discovered their real talents.

I don’t mean to say that in order to succeed you have to have failed at school first; I mean that would be pushing this a bit far. But it is true that education is designed to identify certain sorts of talents and not all talents. That’s, by the way, education, traditional education at its best. The problem now I think is that our school systems have become so oppressed and stifled by standards of systemized testing that their not even succeeding in their traditional market, so to speak. So a lot of people come through the system never really know what they’re good at…

And I think for companies and organizations, and for parents and families, what I’m trying to argue for is we have to go back and think very differently about the nature of human intelligence and the nature of human ability. We’re grown up with a whole set of ideas that we take for granted about our natural abilities, and the result of it is I think we have a very impoverished view of our own potential, and I think companies have a very impoverished view very often of the real talents that align there in the people they employ.

To listen to the whole interview, click on the buttons below.

Sir Ken Robinson on The Element, Talent Assessment and Feeling Lucky

Additional Discussion Points from the Interview:

• What is your human potential, the intersection of aptitude and passion and finding your calling?
• Does your job make you ecstatically happy or utterly miserable?
• Your best attributes? Linguistic, musical, mathematical, spatial, kinesthetic, interpersonal or intrapersonal?
• Do you have more analytic intelligence, creative or practical intelligence?
• “The Element: How Finding Your Passion Changes Everything.”
• Two free autographed copies for http://dishymixfan.com DishyMix fans!
• The Element from @SirKenRobinson. 2 free autographed copies! Post your desire at http://dishymixfan.com DishyMix
• “The best hope for the future is to develop a new paradigm of human capacity to meet a new era of human existence.”
• Our school systems have become so oppressed and stifled by standards of systematized testing they’re not succeeding.
• “Companies have a very impoverished view of the real talents that align in the people they employ.”
• Howard Gardener says there are 9 main forms of intelligence. What are yours?
• @SirKenRobinson on Robert Cooper, The Other 90 Percent, about the heart brain and the gut brain.
• @SirKenRobinson on how experiences go first to the neurological networks of the intestinal track and heart.
• The enteric nervous system: 2nd brain inside the intestines, independent of, but interconnected with the brain.
• Why we often experience our first reaction to events as a gut reaction, which shapes everything we do.”
• Robert Sternberg from Tufts, kind of an anti-IQ guy on analytic, creative and practical intelligence.
• Herman Brain Dominance: A, B, C & D Quadrants: analytic, implementation, social and future thinking.
• Herman Brain Dominance Instrument better than Myers Briggs.
• The Luck Factor by psychologist Gordon Wiseman.
• Sir Ken Robinson on The Element, Talent Assessment and Feeling Lucky

At SXSW, I met my long-time idol, Bert Decker. Bert runs Decker Communications, a speaker’s training organization. Getting “Deckerized” changed by life. I used to be so afraid of public speaking, now it jazzes me like little else. I attribute much of my professional success to my ability to speak to large groups with confidence.

Bert has been on DishyMix and I have promoted his book, “You Have to Be Believed to Be Heard,” widely to my friends and compatriots.

At SXSW, Bert noted that panelists were monitoring Twitter to get audience feedback during presentations and panels. This behavior is not confined to the social media mecca that is SXSW. You’ll find panelists at ad:tech and other events doing the same thing.

I interviewed Bert about this phenomenon to get his opinions. Listen here to Bert Decker’s advice.

Susan Bratton & Bert Decker

And below is my complete DishyMix interview with him. If you are a public speaker, or want to be, this is a great interview, chock full of relevant and actionable advice.

Bert Decker on The First Brain, Transforming Your Personal Impact and The Decker Grid

In addition to attending ad:tech San Francisco, I’ll be speaking at eMarketing09, the eMetrics Summit and Marcom09 in Holland. If you’re attending, please let me know so we can connect in person.

eMarketing 09 San Francisco, April 21st, 3pm Hilton Financial District

Lessons Learned from DishyMix Guests: Blogs, Search, Social Media, ROI and Marketing as Conversation

eMetrics Marketing Optimization Summit San Jose, May 5th, 5pm

Emergent Metrics: Shows on the Go: Podcasting Metrics for Your Campaign

with Jeff Karnes, VoloMedia, Inc.

A lot goes into producing a series of online syndicated audio programs. They are topic specific, intensely well targeted to listeners of discerning taste and specific interests. So outside of the number of people who hang on your every word, how do you know if this new medium of news, interviews and reviews is doing well? This dialog-style session explores tried and true metrics as well as dreaming of better measures to come. Join popular podcastress Susan Bratton and Jeff Karnes of Volomedia, the podcasting measurement service, as they delve into the reality, the hype and the hope of tracking listeners, measuring impact and helping you measure your revenue per campaign.

Marcom09 Amsterdam, June 3, RAI

Social Media Super Powers

Social Media Super Powers

Susan Bratton: heldin digitale media

Susan Bratton, CEO van Personal Life Media, een Amerikaans bedrijf in podcasts en blogs spreekt op 3 juni op MarCom. Ze is tevens heel nauw betrokken bij de Ad:Tech Conferences en chairman van de Association for Downloadable Media.

Susan zal praten over:

“I will share my experience leveraging the interconnectivity of social media marketing with a focus on Facebook, Twitter and LinkedIn and how they can be integrated with a corporate blog and tracked through online reputation systems monitoring.”

Meer informatie over Susan kun je vinden op Linkedin.

“Web 2.0 and its Business Applications” at Stanford Continuing Studies 

Creating an Online Brand: Using Social Media

Presenting on the subject of  “building a personal brand using the new social media tools.”

Robin D. Stavisky

Dacher Keltner is a professor of psychology at UC Berkeley with a new book out called “Born to Be Good: The Science of a Meaningful Life.” He’s been interviewed by the NY Times, TIME magazine and Scientific American recently. Here is a link to the SciAm article which covers, among many things, the idea of “devoting resources to others, rather than indulging a materialist desire, to bring about lasting well being.”

Dacher Keltner and His Holiness the Dalai Lama

In my DishyMix interview with Dacher, we focused a lot on how we can apply the insights he’s gained into pro-social human emotions like kindness, empathy and compassion to the business world.

It turns out the single most important thing you can do to create happiness and a meaningful life is what Dacher calls, “bringing others to completion.” If you are focused on helping bring out the best in others, it’s more satisfying than the continued focus on self.

The business world puts us in touch with a large number of people with whom we can work to “bring each other to completion.”  If you are a manager, you can help your team create their greatest personal/professional contributions. If you are public speaker, blogger, Twitterer or do other outbound communications that impact large groups, you are in the position to create an atmosphere to bring out the best in others and help move them forward in the gifts they bring to society.

Below are links to Dacher’s 2 part DishyMix interview, along with a link to his book, which I highly recommend.

Dacher’s research in positive human emotions and their impact on creating meaning in our lives is fascinating and his new book, “Born to be Good: The Science of a Meaningful Life” is a must read of pure pleasure for anyone interested in creating a great, happy and meaningful life. That’s you, right?

Dacher Keltner, Born to Be Good, Your Jen Ratio and Cro-Magnon CEO’s