Coming up on this week’s show, Gina Bianchini, CEO of Ning gives DishyMix listeners advice for attracting members to a social network.

Let’s take that to the next level with Joseph Carrabis of NextStage Evolution. How do we need to attract women to a social site versus what it takes to get men to join and engage. Turns out, much of our reasons for “joining” are part of human behavior and the boys ARE different than the girls.

Joseph is a “technical anthropologist” who studies how men and women behave online. He’s guest blogging this month on DishyMix to answer my readers/listeners questions about human behavior and how we can communicate to and provide features for women and for men and how they are the same and differ.

Here are some things Joseph can tell us, but we want to know what you need to know.

Topics to which Joseph could respond:

• How do men and women shop differently online?
• How do social shopping sites work? How are they used differently by men and women?
• Does social media have a place in consumer consciousness?
• Twits or Tweets - can social media be a customer service tool? And to whom? And why?
• Is social media more important to Tweens or Boomers? Why?
• Gender Literacy: Who has it, who needs it, who wants it
• Gender in Story - Tips for Marketers
• Designing for What’s buying: Neurologic versus Anatomic Gender
• Keeping Secrets - Marketing to Men v Women
• Why are women like fire?

Here’s MY question for Joseph:
I’d like to know if I were launching a social networking site for boomers, what words would I use to entice men to join and what would inspire women to sign up? What words would be different? How would I evocatively articulate value so that I had a higher number of conversions? And are there any reasons that both men and women share in their desire to connect online with others?

You’ll see Joseph’s answer to this on an upcoming blog post.

Send me an email to susan at personallifemedia dot com or post the question on the DishyMix Fan Club here or comment below on the blog.

Here’s Joseph’s interview on DishyMix where he lays a foundation for this work.

Joseph Carrabis, Founder, NextStage Evolution on “Why People Do What They Do.”

Meet Joseph Carrabis, Chief Research Officer, author, inventor, musician, cultural linguist and genius. Susan talks to Joseph about being a cultural linguist, gender specific marketing discoveries, cultural anthropology and how humans, as social animals, are interacting with social networking.

Hear Joseph describe the differences between neurolinguistic modeling, psychodynamic modeling and psychosocial modeling and how our brains are still working with 10 million years of evolutionary history. Get details on gender differences in the ways women create networks to establish power and authority and how men establish power and authority to create networks.

Every week without fail I interview a famous author, inventor, executive or industry pioneer about their work and their life on my DishyMix online show. I explore the both the “executive” side of the guest and the personality behind the “industry name.” I try to blend education and entertainment and always look for one “aha moment” my listeners can apply to their life.

This tribute is to the guests of DishyMix and the great experiences and advice they’ve shared.

Here are my “lessons learned.” What are yours?

Joseph Carrabis, Founder, NextStage Evolution explained why women love community and men love power and authority, even after 10 million years of evolution.

Julie Roehm Founder of Meta LLC lived through a hellacious reputation scandal and redoubled her value on the importance of corporate culture and finding one’s fit.

Brad Berens, Chief Content Officer of iMedia and ad:tech gave me the perspective that even Shakespeare cared about aggregating an audience 400 years ago.

Wenda Harris Millard, President, Media, Martha Stewart Omnimedia shares her famous expressions,“Speed kills (if you don’t have it”.) “Look, I have an MBA, too, so I get the analysis thing. And I certainly like to inform my decisions with good data, and I like to be very thoughtful. But, you know, at a certain point you have two alternatives. If they both look pretty damn good, hold your nose and jump.”

Bob Garfield, Ad Age AdCritic, NPR Personality, Experimental Essayist and Author gave me the courage to be more fearless as a writer and interviewer. His actions gave me permission to stretch and own my thoughts out in the world.

Sir Ken Robinson, Creativity and Innovation Expert made me realize that I was schooled in an outdated industrial revolution educational factory – aka “public school” – and I’d fight the rest of my life to expand the ways I could continue to make new trysts with life.

Steve Wozniak, EVP, CTO, CVO, Jazz Technologies & Co-founder, Apple Computer warned me that once the press gets a fact wrong, it is promulgated through the annals of history. Beware.

Seth Godin, Author, blogger, speaker and entrepreneur crystallized for me the new “atomized” landscape of the Internet information economy.

Eric Maisel, Ph.D., Author of more than thirty books on creativity explained to me that creative types are often not crazy or depressed, they may simply be having an existential crisis.

Mark Silva, Managing Director of Real Branding embodies success through following and then expanding on one’s passion, even if it starts with something as simple as a cold, frosty beer.

Sarah Fay, CEO, Carat and CEO of Isobar U.S. impressed on me the value of going long in a world of job hoppers by growing with the same company for 15 years.

Rafe Needleman, editor of CNET Webware.com shared a crazy little habit he had of writing precisely 180 words for story after story. Precision isn’t crazy and rigor can be good.

Patricia Martin, Author, RenGen and President, LitLamp Communications Group opened my world to a whole new way to define “cultural creatives” – the exciting, new Renaissance Generation.

Doron Wesly, VP, Strategic Services, Marketing Science Millward Brown showed me that being silly is almost always a delight to everyone.

Daina Middleton, former HP exec, now at Moxie Interactive proves that women can be tomboys one minute and 100% female the next and be loved by all in business and in life.

Mitch Joel, President of Twist Image taught me the three steps for creating a Personal Brand.

Mary Hodder, Founder and CEO, Dabble.com prompted me that everyone should try a lot of different jobs during their career because every experience gives one a unique and irreplaceable take away.

Pinny Gniwisch, Founder, EVP of ICE.com creates a living legacy for his faith – Judaism - by bringing the stories of his religion to hundreds of children a year through experiential learning.

Doug Weaver, CEO of Upstream Group reminded me that good selling ALWAYS includes reaching high, reaching wide and deeply understanding your client and that there is just no other way than to do the work.

SCROLL DOWN THIS PAGE TO LISTEN TO ANY OF THESE EPISODES.

Success Secrets from Famous Media and Internet Business Executives

In 2007, ad:tech inaugurated a new category to the ad:tech Awards program, the Industry Achievement Award.

The category is devoted to individuals rather than to creative campaigns or projects. Three outstanding individuals are honored each year for their altruistic contributions and the selfless acts that pushed forward the digital marketing industry.

This “Industry Achievement” award, the only one of its kind in the industry, honors those who have given long-term dedication and consistent outstanding service to online marketing through efforts such as working on industry association boards, helping cement standards, offering break-through thinking that changes the way the industry operates, and to funding research to make more fact-based decisions.

The advertising marketplace thrives due to the commitment of those who have grown and tirelessly shape the industry. The first three recipients of the Industry Achievement Award in 2007 were Scot McLernon, SVP Sales, CBS Digital Media; Sarah Fay, President, Isobar USA and David Smith, CEO, MediaSmith.

In 2008, Kate Thorp, CEO of Real Girls Media Network, Inc., Pete Blackshaw, EVP of Nielsen Online Strategic Services and Rich LeFurgy, Principal at Archer Martin are honored for their outstanding and ongoing contributions to our industry.

Kate Thorp began as a CNET evangelist in the early years of the web. She was one of the found members of the Internet Advertising Bureau. She went on the found and run Lot21, an early digital agency acquired by Carat. From there she ran global media for another high-profile agency, AKQA before most recently forming Right Girls Media and launching her first site, Divine Caroline. Kate has always been at the forefront of digital media, working to establish best practices and lead the charge for amazing work and especially for representing the power and elegance of women in digital marketing.

Pete Blackshaw started out as one of the first interactive brand managers at Procter & Gamble. He created FAST – the Future of Advertising Stakeholders – a group of market leaders devoted to online advertising that helped cement P&G’s early work in digital media. Pete coined the term “consumer generated media “ aka “CGM” when founding Planet Feedback, one of the first firms to understand the importance of measuring online word of mouth. Pete co-founded WOMMA, has a book coming out called “Satisfied Customers” and is now leading the charge to keep the marketing industry honest, ethical, credible and trusted. There is simply no one better to hold us up to a high standard than Pete.

Rich LeFurgy is considered by many to be the father of interactive marketing. As the original Chair of the IAB, he valiantly led online publishers through the first industry standards to create what is now a multi-billion dollar industry. Through his devotion and commitment, his public persona and his big vision, the industry is successful today. Rich has participated on many associations, he’s been an investor, an advisor, an evangelist, and been on the boards of some of the most recognized companies in the industry, artfully guiding them to success including Ad Relevance, Blue Lithium, Glam, Google, x+1, Fathom Online and more.
Track the careers of these amazing industry icons and model yourself after any one of them if you want to selflessly be involved in continuing to create our industry. They are all exemplary models of contribution and success.

Congratulations Kate, Pete and Rich. Thank you for all you’ve done and will continue to do.

Mark Silva, Managing Director of Real Branding, a independent interactive agency in SF and the guest of this week’s DishyMix weekly online audio show about digital marketers shares his rediscovered passion for painting with listeners. Here are samples of Mark’s work.

Recent painting of kids playfully dashing from waves at beach:

Quick illustration of my wife and me:

Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency

Advice for PR and Corp Comm Pros.

Discussion includes the atomization of the web, “tasty spider food,” video communications, corporate blogging, SEO PR, measuring Consumer Generated Media, measuring qualitative and quantitative ROI for marketing communications, creating tasty blogger food and communicating to the blogger channel as well as Susan’s “Personal Life Media Bear Hug” — the way she packages social media ad programs for her sponsors of her podcasts and vidcasts.

Listen to it hear on Blog Talk Radio.

Here are the questions I answered:

1) Please describe PLM.

2) What are the top three marketing trends you see happening for Business Communicators? (PR and Marcomm folks)

3) What are many PR/Market folks not realizing/understanding about Social Media and its ramifications on business?

4) Can you give some specific case studies from PLM involving deals where you’ve utilized new media techniques to help get a sale?

5) How can people measure ROI effectively with their online initiatives?

A big, directional demarcation point in the evolution of the web has happened. Meet Mark Silva, Managing Director of Real Branding — a watchdog for these shifts — on this week’s DishyMix podcast.

Mark is going to answer three DishyMix listener questions and guest blog his answers here on the DishyMix blog.

Would you like to win a book, a beer tasting or an hour of consulting with Mark, a Marketing 2.0 Guru?

Submit your question for Mark’s guest blog posts by sending your question to me at susan at personallifemedia dot com by May 1st. The three best submissions, chosen by Mark, will be awarded a prize!

1) One hour consulting with Mark Silva on 2.0 marketing. Confidentiality guaranteed. Ask him your pressing marketing questions.

2) Invitation to an exclusive Beer 2.0 session at Real Branding in SF, LA or NY - a quality beer tasting with an hour discussion about a burning topic/opportunity in 2.0.

3) An autographed copy of “Groundswell” by Charlene Li and Josh Bernoff of Forrester Research courtesy of Mark Silva.

Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency.

Please help DishyMix grow - send this blog post to anyone you think would benefit from Mark’s perspective or who would enjoy one of these prizes.

(Get consistent access to free, autographed books, discounts, promo codes and product/service freebies when you join my Facebook Fan Page for DishyMix.)

Rules of Engagement: Mark will choose his three favorite questions. The #1 choice will get to choose their prize of the three. The second choice will get to choose from the two remaining prizes. The final selection will be awarded the remaining prize.

Doug Weaver, CEO of Upstream Group talks to me on this week’s DishyMix about what’s happening in online publishing and digital media sales.

Ad networks are changing the playing field. Media exchanges are shaking up the market. Sales revenue is down - a big surprise to publishers who have enjoyed steady growth since 2001.

Hear Doug’s recommendations for how you need to align your team today. Find out what kind of selling organization is required now to succeed in the long term - it may be very different from how you are staffing today.

Doug Weaver, Upstream Group on Digital Media Sales Talent, Faustian Bargains and the Advertising Revenue Shortfall

This is singularly one of the most actional interviews I’ve done on DishyMix. If you are in sales or biz dev or the CEO of a company employing online media sellers, this is a must listen.

I guarantee you will not only get food for thought - you’ll get a belly full of great ideas you can begin to employ today!

This week’s episode of DishyMix features Sarah Fay, CEO of Isobar US and Carat.

Six months ago big news rocked the ad world, the merger of Carat USA, the general media agency — think big TV box, print, outdoor, all the traditional stuff — and they merged with Carat Fusion, the digital agency that in a move forever changed the landscape of advertising. We’re talking about the merger of Carat USA that has billions in combined billings and nearly a thousand employees with the $500 million of the Carat Fusion and Isobar Network.

It’s all run by Sarah Fay, the CEO of Carat and Isobar US, a media strategist, a mutual tech enthusiast, a super connector, and a knitting momma.

Sarah Fay, CEO, Carat USA and Isobar US on Corporate Sustainability, African Safari and Managing Billions in Media Integration

On this episode, I talk to Sarah about managing billions of ad billings, creating Web 2.0 experiences for her clients and growing from 200 to 2,600 employees in a short five years. We also sing a “Roches” song together, talk about her family and going on safari among many other interesting tidbits.

I hope you’ll enjoy the show!

My 2008 New Year’s Resolution was to give up drinking bottled water. I could no longer support the level of trash I was generating, nor could I tolerate the fact that PET bottles are made from petroleum. I started carrying a SIGG water bottle and refilling it from the tap.

Yes, the tap, because drinking tap water is not what is going to kill me, that’s for sure.

It’s mid-April and I have rediscovered water fountains, am using mugs at office buildings and sometimes, though rarely, I just get a little thirsty when I pass on the bottled water that may be my only choice in a few situations.

Since this is a personal mission for me, I was thrilled to book a new sponsor on our podcast and blog network at Personal Life Media. Primo Water Corporation is the new sponsor for Living Green, Green Talk Radio, Inside Out Weight Loss, Beauty Now and the Joy of Living Creatively shows!

Primo uses Ingeo, the world’s first and only performance plastic made from corn - a renewable resource unlike fossil fuel, from which PET plastic is derived.  According to Primo, if all the plastic bottles made from crude oil sold today were made instead with Ingeo, Americans would save the equivalent of a billion gallons of gas each year.

Dave Burke, President of Primo will be interviewed on Living Green and Green Talk Radio - I hope you’ll tune in to learn more about this important issue, this new material Ingeo, how their water is “mineral enhanced,” their “zero waste” recycled bottle exchange program and their new line of Energy Star water coolers. This company from Winston-Salem, NC is doing all the right things. I hope you’ll support them!

Coming up on DishyMix is a great discussion with Mark Silva, Managing Director of Real Branding and social media “geekazoid-like-me” about the need to consolidate our social media applications on a “home page” of sorts.

Loic Le Meur did an excellent video showing his “social map” - all the places he goes online every day - and called for the need to consolidate these points into a single place of access. Loic further opined on a quote from Brian Stelter of the NY Times, “If the news is that important it will find me.”

In Web 1.0 we consolidated our news on My Yahoo!. In Web 2.0 iGoogle pages scrape news feeds and aggregate social media applications like Twitter and Facebook.

Now Flock, recommended to me by Mark Silva, is combing a Mozilla-based browser with social media, news, photo streams and one-click blog updates.

Originally I thought I’d try Flock, at Mark’s behest, and keep iGoogle open in it’s browser window, but I see no need for iGoogle now that I’m playing with Flock. So far, Flock seems perfect for Flickr addicts, bloggers and microbloggers as well as social networkers.

There is clearly a need for a “meta-shell” to access our Flickr, FB, LinkedIn, Twitter, Blog, Podcasts, RSS Feeds and more in a one-place customizable interface.

But I want to go further, incorporating and leveraging email connections and address book contacts beyond web mail accounts. I have multiple personal email addresses that aren’t based on Gmail or Yahoo! mail. Integrating mail would make it even better. (If I can trim my database down to 10,000 I could try Plaxo for contact integration…but who would I delete? I love you all!)

What do YOU use to consolidate not just your social touchpoints but your address book and personal email? Leave your ideas and comments here.