DishyMix: Susan Bratton Podcasts & Blogs Famous Executives

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Oren Klaff, “Pitch Anything” – Pitching Blueprint For The Croc Brain [Neuro-Marketing]

Want to make every marketing strategy you do more effective?

Use this new neuro-marketing concept called “Frame Control” to increase your conversions.

Oren Klaff, author of Pitch Anything, explains why, as a marketer or sales professional, we must appeal to the “croc brain” to win business.

Here’s a link to a free video and deck on The Croc Brain and Frame Control  <=== No Opt-In Required

Oren’s book, Pitch Anything, has completely updated my approach to speaking from the stage and creating highly-converting online video sales letters.

Oren Klaff answers my marketing application questions as applied to his Croc Brain concept in this two-part DishyMix which you can listen to here. <=== Download MP3 or Listen in iTunes

In this 2 part series, learn how to apply Oren’s boardroom formula to your online marketing.

We give you the pitching blueprint which includes:

  • Prizing
  • Owning the Frame
  • Intrigue Pings
  • The Hookpoint
  • Hot Cognitions


[Conversion Optimization] Discover A Skill You May Already Have: Seeing “Real-Time Emotional Patterns”

In this episode of DishyMix I discuss the concept about which I spoke at Awesomenessfest Maui, “Real Time Emotional Patterns.”

Part of this content was featured on the monthly webinar by David Garfinkel and Brian McLeod for Fast Effective Copy followers. It was called, “Launching With Real Time Copy.”

Here is a free download from Fast Effective Copy on writing Product Review Blog Posts.

I discuss how I increase my conversion rates by mining the emotions of my prospects for my copy using technologies like chat, online surveys and social media.

Episode Detail Listen Now

Real Time Emotional Patterns

It’s likely you have an innate skill you’re not fully utilizing in your marketing — the ability to see “real time emotional patterns” in the conversations your customers are having with you.

Listen in as Susan tells you about six “Real Time Emotional Patterns” she leveraged using technologies like webinars, live chat, online surveys and more to get “inside the mind of her prospect” to drive more conversions for her online self-help programs. more.

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If you’ve visited ConversionTriggers and downloaded the free persuasion content, you’ll know that I’ve been focused on the four realms of persuasive marketing – storytelling, copywriting, structured communication and neuro marketing. I’ve been learning a lot about copywriting and storytelling, and working very diligently to write good copy that converts for my products. And in looking back at the last year, I realized that I’ve been doing this thing of seeing emotional patterns in the use of some technologies that I’ve been leveraging.

I want you to think about seeking out emotional patterns in your work. That’s the big idea; looking for real time emotional patterns, using technology so that you can understand what the conversation is that’s in the mind of your customer. And when you speak to them with the copy that you write, the website content that you put up, the emails you send out, the content you post on Twitter and Facebook pages, how can you let your prospects know that you really do get them?

There’s no time like NOW to learn this. Why?
There’s also this perfect storm of technology, so it’s not just that the economy is tighter and people are making more considered purchases and they’re returning things, but that we have to manage our brands and that we have technology capabilities like Olark, Stealth Seminar, Survey Monkey, Zen Desk, Google Website Optimizer and with exception of the last one on the list, they’re all one day implementation. They’re technologies that we can use so that we can speak to our customers in a way that is more emotional and less rational and helps them make their buying decision more easily. You can tap into a rich vein of customer insights that will increase your conversions more quickly and more cheaply that you are probably overlooking now. I’m going to tell you the story of six real time emotional patterns that I’ve used in the last year for the product launch for Revive Her Drive, and maybe you’ll be able to help other people come to completion, you’ll be able to help them get their problem solved in a faster, more efficient way by looking at and finding these real time emotional patterns in your own business.

A lot of people see patterns in numbers. Are you one of them?
Can you look at a spreadsheet and see the patterns? Do you connect the dots with numbers?

I don’t. But what I do is connect the dots in what I call a real time emotional pattern, and I think there are a lot of people out there – and maybe you’re one of them – who can hear five different customers say five different things that understand that at a sub-context, they’re all saying the same thing. They’re all expressing the same frustration. They’re just using different words to express it. So that’s what I’m looking for here. I’m looking for the way my customers are talking back to me using different channels, collecting that information, looking at the sub context, boiling it down and telling it back to them in a way that they say, “Yeah, you get me.”

I want to encourage you to use any or all of these technologies, whether you use Olark or Stealth or Survey Monkey or Google Website Optimizer – whatever you use, including all the social listening tools that you’re probably using, I encourage you to pull out that emotion and look for those emotional patterns, and then leverage those in your copy to connect better with your customer, ‘cause I think you’ll see patterns.

You likely have this skill already inherent inside you as a marketer.
You’re probably a very articulate person and able to really communicate effectively. And I think that most business professionals are overlooking these easy to use tools that can seriously give you a considerable advantage in your conversion optimization. What’s great is that all the tools are available now and they even work for tech-tards like me, and you can better monetize the traffic that you struggle to get, that you pay good money and all your time to get. You can better optimize it. And ultimately, you can convert more prospects to customers. You can bring others to completion by helping them have a better life using your products or services, and by understanding them more deeply and by feeling the emotion, you can start to open yourself, your heart, not only to your customers, but to the people that you work with and the people that you love and the people that you interact with everyday.


Building Character in Email Marketing To Increase Conversions

Carrie Tillman, recent guest on DishyMix, shared her strategy for creating characters in her email marketing. Here is the .pdf with her strategies inside.


Carrie Tillman, FirstInHerMind


Neuro-Marketing Experts

I’ve checked everyone off my list of great neuro-marketing thinkers whom I want to interview on DishyMix.

You can go here and listen to interviews with Robert Cialdini, Sally Hogshead, Joseph Carrabis, J. Duncan Berry and now, Joe Sugarman.


Joe Sugarman On Psychological Triggers for Marketing With Susan Bratton on DishyMix

When I had the good fortune to keynote at the first annual Clickbank Exchange event in NYC, I had the opportunity to meet legendary Joe Sugarman.

He is the guy who created the 29 (he says there are actually 31 in this interview below) Psychological Triggers for marketing to consumers that I mention in my Conversion Triggers presentation.

I lured him up to my hotel room <giggle> for a DishyMix interview.

I’m systematically interviewing all the great marketing psychology gurus… So this was a major coup!

This is gold!

Joe Sugarman on Why People Don’t Buy

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Feel free to forward this to your colleagues. And if they want the full presentation, you can send them to Conversion Triggers. It’s still free and loaded to bursting with awesome cheat sheets, book excerpts and updated links to my favorite copy writing, story telling, structured communication and neuro-marketing sites and products.

You can also subscribe to DishyMix in iTunes if you are a podcast lover.  (I like to listen to podcasts when I fold laundry and do dishes.)


A Persuasively Karmic Marketer, Joe Vitale

In this DishyMix interview with Joe Vitale, famous Internet marketer and author, I ask Joe how he’d teach a master’s program at Stanford on Persuasion Marketing.

Then find out what Joe’s really INTO right now at a personal level – where his evolution is unfolding.

Both answers are fascinating, as befitting a legend like Joe.

Susan Bratton: All right, thank you for that. I’m going to switch gears for you. I want you to imagine yourself teaching at Stanford. You’ve been brought in to the, you know, the Masters Program, the Business MBA Group and you’re teaching a 101 class on how to become a persuasive and influential marketer. The focus of this is primarily in the writing, in the copywriting, in the connecting, in the empathy, and you want to give – this is day one of the class – and you want to give everybody who’s attending an overview of how a framework or a model or a construct that they can then throw themselves into the world of persuasion and influence and copywriting and understand who the players are and how you, Joe Vitale, look at the masters of persuasion, influence, empathy and motion triggers, psychology, whatever it might be. How would you lay that all out to them in the really big hundred thousand foot perspective?

Joe Vitale: I absolutely love that question.

Susan Bratton: You know what I like? I like it when you say that to me.

Joe Vitale: You are speaking my language. I love writing and I love persuasion, and I was primarily a copywriter before I ever ended up doing Internet marketing and appearing in movies and all this other stuff. So I love the question. The first thing I’d do is give everybody a copy of my book Hypnotic Writing, which was my very first e-book and it was the one Mark Joyner actually released to the world and helped me taste the power of the Internet through e-books. And then I would go and break it down and say, “Look, people are only interested in themselves. So I say that you have to get out of your ego and you have to get into their ego.” That is my mantra, “Get out of your ego, get into their ego.” What does that mean? Find out what’s on their mind right now. What are they reading, what are they listening, what are their problems, and address it. Meet them where they already are thinking. Meet them in their mindset. Don’t come out with a new mindset or try to clash with their mindset or change their mindset unless you first build the repertoire to let you know that you understand them.

The second think I would say is people thing in terms of stories. Instead of writing anything factual or all technical I would say I would tell a story, and it might be somebody who used a product or service like yours or maybe it was resistant to using a product or service like yours and then they ended up using it, the life change that took place, all of that. We are story beings. We don’t talk to each other in terms of facts and figures unless we put them into the framework of a story. We also don’t remember anything unless it’s in a story format.

So I would say the next thing is to think in terms of stories. The third thing I would think of is think in terms of dialogue. Whenever you can use dialogue in sales copy persuasion, written communication, you bring the writing to life. Whenever you pick up a book and you see quotation marks and a lot of little broken paragraphs and so forth, it looks inviting. It looks like you’re about to read a novel or a mystery or a riveting piece of fiction. Not enough people in persuasion or in copywriting or in writing websites or email use things like that.

The next thing I would tell them is to be visual. Get people to see photos, pictures in their mind. We think in terms of images. Even when we tell a story, it’s almost like a storyboard that’s moving around in our brain. You can direct how people think by how you select the images that you put in their brain. The next thing I would remind them is that as a copywriter or as a persuasionist you are the script writer for their dreams, meaning paint the pictures — that vision again, and these are images again, and it’s also speaking to what they want – paint the future of the end result these people will have when they buy your product or service. You’re the scriptwriter. Pain it better than they would even paint it. Let me see the visual in their own mind by how you describe it in your copy.

And then I think finally I would remind people of whatever the pain would be if they didn’t take any action. Life’s going to pretty much remain the same if you don’t do something different right now. What you can do different right now is whatever this product or service is and as a reminder to buy. And my goodness, I could probably speak for the next few days on copywriting and persuasion, but right off the top of my head being thrown that question, that’s what I would say to that university group.

Susan Bratton: Thank you. See how I put you in the room with my visuals?

Joe Vitale: I was there. I was right there in the room. I saw it. You did well.

Susan Bratton: Well one of the things that I always like to do is use as much picture-based language in my podcast as I can because I know so many people are visual learners. So going back to this idea of understanding the whole world of persuasion and influence, that’s what you would do. You would teach these steps and you would tell us about hypnotic writing. Who else would you study? Who do you think are the greats and in what order might you study them? And do you think about persuasion and influence and copywriting in any kind of an organized way or are there different clusters in your mind? You know, how do you map, how do you map that world, download your map to us as we’re your students?

Joe Vitale: I have put myself through one of the most intense self-study programs anyone has ever been through.

Susan Bratton: That’s why I’m asking you.

Joe Vitale: I did it by studying some of the greatest authors. I would tell everybody listening to find a copy of the Robert Collier Letter Book. I tell people before the Robert Collier Letter Book I was a copywriter. After the Robert Collier Letter Book I was the hypnotic copywriter. That book transformed me from being an okay or so-so or whatever you want to call it writer, to being somebody who could really hold attention with words. Robert Collier was a direct response writer. His book came out a few days before he died in 1950. His family still reprints the book. You can find it online probably at Amazon. It’s called the Robert Collier Letter Book. Definitely read that. I’m also a disciple of John Caples. John Caples was one of the early copywriters. One of the most famous ads in history is from 1925 that said, “They laughed when I sat down at the piano, but when I started to play…” John Caples wrote that in 1925. People have been duplicating that or have been inspired by that in different ways ever since. He wrote a lot of books, most of which are still in print, but the one in particular that I would say you must have is called Making Ads Pay, Making Ads Pay by John Caples, c-a-p-l-e-s.

Then there’s a whole long line of other ones, but the last one I’ll mention is David Ogilvy. Many people still know his name. He was a living legend as a copywriter and he also had David Ogilvy as the company. He wrote a book called Confessions of an Advertising Man. He never thought it would become a bestseller, but it did become a New York Times bestseller, and I believe it’s still in print. Confessions of an Advertising Man by David Ogilvy. And don’t of course to read Joe Vitale’s books.

Susan Bratton: Absolutely. There’s so many of them. I just want to read the name of a few of your books for our listeners who might not know how many you’ve written, mostly because I want them to get the flavor for who you are. You’re really I think at the intersection of esoterics and marketing in many ways, and I think that comes from your love of understanding how we as humans both achieve our potential and how we can do it using whatever you want to call it, the laws of the universe, whatever, you know.

You like the law of attraction, whatever it might be. So you’ve written everything from Hypnotic Marketing and Buying Trances and There’s A Customer Born Every Minute, Inspired Marketing, Your Internet Cash Machine, to The Keys, Euro Limits, you’re in the movie The Secret. Everything from Life’s Missing Instruction Manual and Expect Miracles and Adventure Within. So you’ve really done a lot of personal growth, personal empowerment. You’ve also done a lot of marketing books. And you tend to merge those two things into your mind because you’re really talking about and studying the human condition for potential. That’s what it seems like to me.

Joe Vitale: And that’s what it is. I’m basically writing about what I love. I am a spiritual marketer. I am one of the few who has a foot in both worlds, so I do talk about spirituality and self-help and inspiration, law of attraction, The Secret. But then on the other side I talk about persuasion, hypnotic writing, buying trances, I’m a disciple of P.T. Barnum. I wrote the only business book on him, the one you mentioned, There’s A Customer Born Every Minute. And I’m living both of those. I’m balancing both of those in my life, and to my amazement the world loves both. In fact, they seem to love the spirituality a bit more than the marketing, but they take both in, which is gratifying to me as the author since I’m writing in both categories.

Susan Bratton: You’ve also lent your brand to a number of peoples other strategies to help them open their market. An example would be Nick Ortner’s Tapping Solution or I think you just helped – I forget his name, you’ll have to say – the quantum-leaping guy, the Hono Pono…

Joe Vitale: Oh Holo Pono Pono.

Susan Bratton: Holo Pono Pono.

Joe Vitale: Yeah, right. Right, right.

Susan Bratton: You do that a lot through your masterminds and your circles of influence that you work with. What are some of the things that you’ve been most taken with recently with regard to that kind of category of – I don’t even know what you call it – like transpersonal concepts or something?

Joe Vitale: Yeah.

Susan Bratton: What are you into right now your self personally? Not just the stuff you’ve been helping other people get out of the market, but what do you like?

Joe Vitale: What a wonderful question. Holo Pono Pono, which is the Hawaiian healing system, I wrote about in the book Zero Limits. I absolutely love that. I’ve done three seminars based on it, and just a weekend ago I joined a quantum psychologist and he and I did quantum Holo Pono Pono together. We were both using two different avenues to get to the same place. He was coming from science; I was coming from mysticism, yet we were going to the source of life and calling it quantum Holo Pono Pono. I’m still fascinated by all of that. My book Zero Limits is probably the most controversial yet popular best selling book I’ve written to date.

I’ve got a whole group of people who read it and go “This is crazy” and another whole group of people who read it and go “It’s changed my life forever.” And I personally am using it everyday. I just recorded another audio. I’m going to make a meditation based on Hono Pono Pono. So I’m into personal growth and personal discovery and seeing how I can grow and expand and reach for more and achieve more and inspire more and help more people. And right now Holo Pono Pono is on the leading edge, as confusing as it is to a lot of people it’s still incredibly inspiring to many others including me.

Susan Bratton: What is it?

Joe Vitale: So…

Susan Bratton: What is it Joe?

Joe Vitale: Well I wrote a whole book to explain this, but hope…

Susan Bratton: I’m sorry I didn’t read it. You’re going to have to Cliff it for us baby.

Joe Vitale: No problem. Well the first thing I’ll say is there’s a website,, which has a lot of free information about it. This is a way of clearing your unconscious mind of the beliefs and limitations, what we call programming, that has been there from birth, and even in the Hawaiian culture they even believe you might’ve reincarnated and brought it in as well. And this is a very simple process of saying four phrases within yourself to help dissolve these, and I’ll even tell you what the four phrases are. Its “I love you,” “I’m sorry,” “Please forgive me,” and “Thank you.” “I love you,” “I’m sorry,” “Please forgive me,” and “Thank you.” You’re saying these phrases to whatever the issues or beliefs or problems are that you’re perceiving in the outer world.

At heart in Holo Pono Pono everything is a problem of perception. It isn’t what’s going on outside that’s the real issue, it’s your view of what’s going on and your view is within your grasp. It’s inside of you. It’s stemming from your unconscious mind and all the programs that are hidden there. And a lot of therapy and a lot of different movements try to get into the unconscious mind, and they do to various degrees, but because this is the database that drives your life, we really have to clean it up. Holo Pono Pono seems to be the simplest easiest cost effective free thing you can do once you learn how to do it. I’m doing it all the time. It’s the background tape in my mind even now as I talk to you and I talk to your listeners. So Holo Pono Pono, I mean that’s very brief. That’s quite an overview, but it’s very powerful and very easy.

Susan Bratton: Yeah, it seems like if Buddha and Pai Lai had a baby they’d make Holo Pono Pono, you know what I mean? It’s like the Hawaiians Buddhism or something.

Joe Vitale: There you go. Yeah, it is something like that. Well there was a Kahuna who created it and she was said to be enlightened and Morna is her name, and she’s considered to be a national treasure in Hawaii, much like Buddha or somebody else might be in another culture. So similarities are accurate.

Susan Bratton: That kind of reminds me of the word you and Garf came up with, nevillizing.

Joe Vitale: Yes.

Susan Bratton: That’s a funny one too and I think it’s really similar. Do you want to tell us about – that’s one of your seven steps to attracting money is the…

Joe Vitale: Yeah.

Susan Bratton: nevillize your goals, and I love David Garfinkel.

Joe Vitale: Yeah.

Susan Bratton: He has a new product he’s working on called Fast Effective Copy.

Joe Vitale: Oh he’s a genius. I love David.

Susan Bratton: Me too.

Joe Vitale: And David’s one of, he came up with the word nevillize. That’s his coined word. I’ve been using it ever since he said it. Neville Goddard was a mystique in the 50’s, 60’s and 70’s. He wrote a lot of books, he gave a lot of talks. Most people just refer to him as Neville and most of his books are still in print. I encourage people to read them. And basically he said to not just visualize what you want to experience, but to actually step in to the holographic image as it is already done within you, meaning you don’t just project it and step into it. This isn’t just visualization. This isn’t just mental imagery. It’s more of a holographic experience where you imagine that all your sales have increased or that you got the perfect relationship or you got that car you’ve always wanted or the house or your corporate headquarters or whatever it happens to be.

Instead of visualizing it in the distance, you visualize it as if it’s already happened right now. It’s over. You’re living it. And by nevellizing, which is the phrase we’re using to assume the feeling of the wish fulfilled, Neville used to sign books by saying that assume the feeling of the wish fulfilled, meaning that you have a desire, you have a wish, assume the feeling that it’s done, that you already are in it. And as you feel it you’re walking it into your unconscious and you also from a somewhat metaphysical standpoint are sending out a template for the universe to bring into being for you. And on one level I imagine some of the hardcore marketing people are going, “Oh my god, what is he talking about?” And the hardcore metaphysical people are going, “Oh yeah, right on.” Well I find that I’m living both and part of the reason I’ve been able to go from homeless, out of poverty, to where I’m at today is by nevillizing where I wanted to be. Now I’m there. So nevillizing is a very powerful process and you, again, can do that right now.

Susan Bratton: Joe some people just call that ‘as if.’

Joe Vitale: Yes, as if. They go and say, “As if.”

Susan Bratton: I just edited your copy. Here you go, “As if.”

Joe Vitale: You know here’s…

Susan Bratton: [Inaudible].

Joe Vitale: You know, I love it though ‘cause this is triggering a persuasion tip.

Susan Bratton: All right.

Joe Vitale: As much as people say they want to simplify things, they actually buy into concepts that are confusing. I could go and say, “Okay, let us talk about the principle of as if,” and maybe they’ll lean forward, maybe they’ll be interested, maybe they’ll buy whatever I’m talking about. But if I say, “Let me tell you about a new process called nevillize,” they don’t know what nevillize means. They’re going to give me a little bit of time to explain it, and if it starts to sound intriguing I’ve now got them and put them into my sales funnel. So lets not overlook that sometimes making things new and slightly confusing is hypnotic, whereas if you make it too simple they don’t get as interested.

Susan Bratton: Yeah, it discounts it easily. I know that. Yeah.

Joe Vitale: I know you know.

Susan Bratton: Especially guys. You dudes, what is it with you guys, you think you know it all. No, I’m kidding actually.

Joe Vitale: It’s because we do.

Susan Bratton: I know it is.

Joe Vitale: We think we do, yeah.

Susan Bratton: I know it is. I’m just being silly. So Joe, what do you really want right now? What do you want right now?

Joe Vitale: You know, that’s a funny question. At one point years ago I would’ve been telling you, “Well I want these new books to come out and be bestsellers” or “I want this particular car,” “I want this particular whatever.” I’m at the point where I’m entirely content with my life and everything that I have in it. What I want is to be happy in each moment. I actually suspects that’s what all of us want and we don’t know it because we keep mystifying each other by saying, “Well when I get the car I’ll be happy,” “I get the house, I’ll be happy,” “I get the big deal, I’ll be happy.” No, actually when you’re happy now everything else starts to come together and come into place. So what I want is to be happy now and to remain happy in each moment.


Dave VanHoose on Automated Webinars that SELL

Automated Webinars That Sell and Closing Business From The Stage

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Want an automated cash machine for your business?

Webinars that sell are one of the Internet’s newest technologies and Dave VanHoose, founder of 7-Figure Speaking Empire takes all his deep bench strength from selling from the stage and integrates it into the latest technology – automated webinars.

Dave covers the 5 Core Components of a Presentation That Sells and explains in detail, the blueprint for a successful pitch via webinar.

Listen for his pacing, his ability to keep you involved in the discussion and his verbiage for segueing from content to sales in a pitch. He’s masterful!

If you are interested in selling from the stage, or should I say, CLOSING from the stage, VanHoose has the plan.

If you want to attend his Speaker’s Bootcamp event in October in LA, use this backdoor link to get your VIP ticket.

VIP Pass Courtesy of Suz

Let me know if you go.

I use his templates to write the flow for my webinar copy.
This is a webinar I just completed using the 7-Figure Presentation Blueprint:

If you want the Keynote or pdf version of my webinar to use as a reference or resource, just let me know.



Free Excerpt of “Today We Are Rich” by Tim Sanders

“Tim Sanders’ latest book will ultimately prove out as a classic piece of work in the human potential movement. It will sit alongside your Zig Ziglar, Napoleon Hill and Tony Robbins’ books.”

You’ll recommend “Today We Are Rich: Harnessing The Power of Total Confidence” to your family and friends.
You’ll give it as a gift.
“TWAR” is about confidence, and personal authority, and integrity.
The triumvirate of attributes that make for a solid man or woman.

Today We Are Rich Excerpt Susan Bratton <=== Click Here!

Tim Sanders on Today We Are Rich: Total Confidence

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Tim reviews the “7 Principles of Confidence.”
Check YOURSELF against his list and see if you’re doing what you need to be
supremely confident. If you are, you are a good model for your friends, family and children.
Share this list with your children. Talk to them about how to feed their mind, how to “give to be rich,” how to prepare themselves for a life led with quality actions and value to others. It’s good to stop and think about the life you are leading, the model you are living.
Tim Sanders is a bright light of positivism and well-grounded character. Give yourself a boost of optimism with this delightful conversation on my DishyMix interview. Click to listen!


29 Psychology Triggers FREE [limited] from Joe Sugarman – Legendary Marketer

Get this free audio while you can. It WILL be taken down.

Mark Joyner, a famous Internet marketer (coined the term eBook) got legendary marketer Joe Sugarman to let him release The Lost Joe Sugarman Tapes video from the only seminar he ever did.

These are classic gold.

Joe sold over 20,000,000 pair of BluBlockers and taught Victoria’s Secret,  Omaha Steaks and other leading marketers how to double their revenue using these Psychology Triggers.

If you are a marketer, a sales person, an executive, you need to know this!

This is a safe opt-in.

Get Joe’s ‘28 Psychological Triggers‘ audio interviews FREE <=== Click Here:


What About YOU Do Others Find Fascinating? Find Your “F Score”

I read a LOT of books and Fascinate is now my favorite framework for thinking about brand positioning.

Sally Hogshead gave me a fantastic interview. Click below to listen or click here for the transcript.

Her model, based on what gets our attention and captivates us at a human level, right in the limbic system, can be applied to your brand or to you personally. Everything has a “Fascination Score.”

Want to know your personal F Score? What is it about YOU that people find fascinating?

Take the Fascination Survey here.

The best thing about understanding what makes you or your brand fascinating is that Sally offers a clear roadmap to further support your fascination triggers. In Fascinate, she shows you how to push your differentiation to meaningful levels that give you an unfair advantage in the market.

Listen now for  a tasty introduction to your world of fascination.

Sally Hogshead on Fascinate – 7 Triggers to Persuasion and Captivation

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