I’m inviting you to attend a podcasting party, an educational forum for content producers and a keynote with some famous podcasters/vidcasters next week in San Francisco at the ad:tech conference.

Everything is free! It’s hosted by ad:tech and the Association for Downloadable Media. I’ll be at all three events and would love to see you there.

Whether you are currently hosting a show or thinking about creating one, the programming about monetizing content is helpful and the attendees are great for networking and learning more from the most successful talent in the industry.

You must pre-register to get your badge here.

It’s free for keynotes/exhibit hall and the ADM Forum.
If you want to attend the full ad:tech conference, you can use my personal code DISHYS, to save 30% off the conference fee.
If you wait to register on-site next week it’s $125 just for exhibits/keynotes/forum - so don’t wait if you think you might go!

Here are the details:

April 16th 9-11:45 am Moscone
The ADM Forum (scroll down on the page to the ADM section)
http://www.ad-tech.com/sf/adtech_san_francisco_events.aspx

April 16th 6pm 605 Market St. Ste. 1400
The ADM Kiptronic Party

ADM After the Show - Networking with a View

Join the ADM on Kiptonic’s rooftop for some mix & mingle. Enjoy a casual evening and hear more about the Association for Downloadable Media or just come for the view. Kiptronic is located at 605 Market St. Ste. 1400 - a short walk from Moscone.

April 17th 4:45-5:45
The Podcaster Super Star Keynote

Keynote: Internet Superstar, Live at ad:tech
There’s a whole lot more to Web video than just Star Wars kids and cats riding donkeys. The spectacle of user generated content is being augmented and supplanted by professionally produced short and long-form programs that are delivering high-quality repeatable experiences that are aggregating big audiences – in many cases surpassing the audiences of many cable TV shows. Predominantly viewed by the coveted 18 to 34-year -old demographic, these shows provide information, entertainment and inspiration that’s outside of normal video formats. In this special closing keynote, we bring this new world of video-based entertainment to you, with a special taping of the popular Internet talk show “Internet Superstar”. We’ll show you what this new world of Web video programming looks like, introduce you to four of the hottest stars of the new media, and explore how you can leverage these programs to deliver tremendous benefit to your clients and your company. It’ll be a wild, no-holds barred hour of pure entertainment – with a good deal of useful information tossed into the mix as well. Discover the future of television, by attending this rollicking live Internet Superstar!

HOST:
Martin Sargent, Director of Comedy Programming, Revision3

Jay Speiden, Head Writer, Producer, Co-Host, Revision3

INTRODUCED BY:
Jim Louderback, CEO, Revision3

GUESTS:
Gary Vaynerchuk, Host, Winelibrary.TV

Jeff Macpherson, Creator and Star, Tiki Bar TV

Kevin Rose, Founder and Chief Architect, Digg and Host, Diggnation

Kent Nichols, Co-Creator, AskANinja.com, Beatbox Giant Productions, LLC

KFC asked me about ad rates and I thought I’d share my responses and ask for comments from the community.

Here’s a reprint of our email:

KFC: Got a question about ad rates… Do you know if there are “industry standards” yet on what to charge for different types of ads? I’m building a rate card for a few different types of ads including host endorsement, 10 sec commercial spots and promo codes.

Susan: Host endorsement in audio or video is the single most valuable kind of marketing a brand can buy in our space. The hosts are the “superstars” and can be very persusive in driving demand for a product or service to their constituents. A reasonable charge per download can be in the range of .50 cents to $1 per endorsement if your show has a smaller audience. For a larger audience, you might have to charge less.

Monetizing 10 sec commercial spots depend on whether the ads are pre, mid or post roll but as an example, both NPR and Personal Life Media charge $50 per thousand cpm - which means a nickel for every :10 seconds and NPR rotates them through pre mid and post equally. For PLM, a :10 costs .05 cents, a :20 costs .10 cents and a :30 costs .15 cents per download.

Product placements, again, like host endorsements, are extremely valuable. You might charge per listen in the .50 cent to $1 range. Integration is invaluable and WORKS and it is evergreen because anyone listening to your archives is going to hear it in perpetuity because it’s difficult to edit out. You may also include host endorsement or integration as a bonus for your advertiser to support their :10, :20 or :30 second ad campaign.

Promo codes are most often used in affiliate deals where you are running the ad for free but tracking the back-end sales and taking a revenue share. Alternatively you can also offer a “blended cpm,” like .05 cents per ad and a percentage from 10%-40% of the sales you generate depending on volume and order size. This is riskier for the podcaster but both parties have skin in the game.

Here is a link to a “Monetizing Podcasts” presentation I gave at the New Media Expo and it includes many other types of ad models you can also envoke.

The most important thing to think about is how you can serve and track the advertisement, which ever format you use. You must be able to “retire” the campaign when it comes to a close. That’s why using a podcast ad serving company is invaluable. We use Podbridge for our ad serving. Podtrac and Kiptronic are also big players in this emerging market.

I’d love more comments below from other podcasting experts. Every perspective helps as we’re growing our industry!

David Peck was one of the first people I met in the podcasting space. Early on, he advised me about the top shows, who the “players” were in the industry, and how to promote our shows on the Personal Life Media network.

We became fast friends and I loved his shows - Britney Mason and PopCast.

David is running for one of the 11 advisory board seats in the ADM election and I asked him to guest blog on my site so more of you could get to know him and support his ideas.

Here are David’s reasons why he’d like your vote for the election:

Why Do I want to be on the advisory board?

I think that every voice needs to be heard for ADM to work. I see lots of presidents, CEO’s and very successful podcasters running for various positions. What I do not see are as many average podcasters running for election. I want to represent those individuals who are sitting in their house putting out a weekly podcast and trying to make money at it. I think the ADM can benefit from that perspective and that is what I bring to this group.

 What do you think is the least understood element of the ADM’s charter?

I think people think this group is all about metrics for podcasting. I believe that its something bigger then that. Its about bringing the whole “web 2.0″ together to look at advertising, networking and how people are consuming content. Its also about helping people who are new to this type of media and content. Giving them a place to get knowledge and support.

Who would you like to have involved in the ADM that is not currently a member and why?

I would like to see more independent podcasters involved for sure. Also, getting the big companies like ABC, CBS, NBC and so on involved. They are out there putting out content with their own agenda. Getting them involved in the ADM is a step in the right direction. This way we all can agree as a community where to take things to the next level!

What would you ask of the industry to support you if you get elected?

I would ask that we as a group come up with kits with FAQ questions about podcasting/new media and what metrics mean and how to apply them to advertising. Ideally this kit would give a podcaster the knowledge and tools to obtain advertising in a professional manner.

What are the three biggest goals you hope to accomplish first?

First spreading the word about the ADM letting people know there is a group that is out there that shares knowledge and offers support for the industry as a whole. Secondly, having the group move outside the community to become active in “mainstream media”.  Thirdly setting up the mission statement for the ADM. Oh and  letting people know that  you don’t need an ipod to enjoy the podcasting content!!

In this blog post, I asked the two nominees for Chair of the ADM a few questions. Here are John’s responses:

Why are you running for this top leadership position?
Back in 1996 I remember how important the early industry players were to the overall success to what we see today in online advertising. Groups like the IAB were critical to helping those industry pioneers create the online advertising industry. Today, podcasting and downloadable media are in a similar situation. There is a large ‘macro shift’ in the media and advertising business, and my vision is that new advertising solutions have arrived - web 2.0 advertising. In
1996 it was the web 1.0 that created access to information via web sites and search engines. Today it is new web 2.0 technologies like podcasting, social networks, and social media that are creating new relationships among users and advertisers. New web 2.0 solutions and new media practices are going mainstream and many new advertisers and
publishers are looking for scalable solutions and standards. It is a great time to be an innovator in the emerging online advertising area.

I am running for this position because being part of the founding team of the ADM I have been impressed with the high quality individuals and organizations involved. The group is passionate, diverse, and experts in this new media - the team of members are pioneers and have the right stuff to build an new industry - that’s exciting. I feel compelled to contribute my vision, industry contacts, experience, and knowledge to this important new shift in the market - the next generation media advertising leaders, solutions, and standards.

What are the three biggest goals you hope to accomplish first?
There are many things to do but I would say that my guiding principles and goals would be the following:

1. to establish a great working board that can create an agenda for the creation of a thriving ecosystem for this new industry
2. focus on external education and opinion shaping on this new form of advertising of downloadable media - podcasting, social networks, and social media. New web 2.0 solutions and new media practices are going mainstream and many new advertisers and publishers are looking for scalable solutions and standards. Education and information on the emerging online advertisting and downloadable media market.
3. Secure financial support and establish a business model for the ADM to fund the expansion of the ADM vision and mission. This is all about building on the foundation that has been established by the
founding members. Having the ADM funded allows the industry, entrepreneurs, and companies to continue to develop the solutions that advertisers and marketers are looking for.

What do you think is the least understood element of the ADM’s charter?
That the ADM is not about just podcasting. It’s about the global web 2.0 online media and emerging digital advertising movement. It’s not about the iPod but instead the iPod generation.

What would you ask of the industry to support you if you get elected?
I would ask the industry to seek to understand that the new emerging media industry is developing, and to support the ADM and it’s list of new startups and established players who are investing in creating new solutions and standards.

Who would you like to have involved in the ADM that is not currently a
member and why?
There is a great list of firms supporting the ADM today. I would add that I would envision 100% participation by vendors who’s business depends on online advertising and web 2.0 related solutions.

In this blog post, I asked the two nominees for Chair of the ADM a few questions. Here are Chris’ responses:

Why are you running for this top leadership position?

ADM is in a development stage that I would characterize as its delicate infancy. Essentially what you have is a group of motivated, talented individuals from a wide swath of the new media landscape, who all want to work together to advance this growing downloadable media industry. I am running for the leadership position to provide what ADM needs most right now, which is a structured, collaborative role that channels our collective strengths and interest into measurable results. I have a good deal of operational experience I hope to bring to bear on the position. Also as both a new media publisher and employee of perhaps the largest RSS media distribution company, I think I can articulate and represent the variety of interests that our members share.

What are the three biggest goals you hope to accomplish first?

1. Campaign for the widest amount of individuals and organizations to increase reach through membership.
2. Develop cost-effective initial primary research that best demonstrates our industry’s collective impact.
3. Reach out to peer organizations to ensure we are optimizing our effectiveness through partnership.

What do you think is the least understood element of the ADM’s charter?

Unlike many trade associations that cater to a specific profession or guild, we encourage corporate, publisher, advertiser, measurement and advertising intermediary membership. This is because we are not designed to address only issues surrounding one vertical group. Instead we are combining resources to address the natural but unproductive friction caused when a new disruptive medium offers new choices to more established industry players. ADM exists to facilitate the rapid adoption of primarily advertisement-supported downloadable media. We wish we could provide support to address other unrelated issues facing many of our members, but unfortunately we cannot be all things to all people. We think that this charter is the one we need to tackle now, as a group.

What would you ask of the industry to support you if you get elected?

The reality is that we are all motivated self-interested members, in the best sense of the concept. What I hope to achieve is an increasingly keen understanding of the overlapping patterns of interests represented within our industry. Then it will be less of an exercise in asking for support, and more about channeling outcomes in alignment with pre-existing interests. I don’t expect members to take on initiatives, standards, campaigns, etc. that don’t serve their core objectives. I would however ask interested industry members for a minimum investment in their time to understand where they want to go and how we can help.

Who would you like to have involved in the ADM that is not currently a member and why?

We already have a tremendous member roster that includes top-tier technology, broadcasting, traditional media, radio and television measurement companies, and some of the best new media publishers out there. Could we have more members? You bet. I wish we had even more publishers who want to monetize (as they are the content gatekeepers) and serious representation from the oldest traditional broadcast companies.

The elections are happening now for the ADM - the industry association formed this July by leading podcast and vidcast companies and individuals to help standardize advertising and audience measurement to monetize this new “portable” content.

The elections end November 23rd and there are two contenders for the Executive Chairman role. Chris MacDonald, President & founder of Libsyn and IndieFeed and John Furrier, founder of PodTech Network.

I want to hear their perspectives on the role they’ll play if elected Chairman and have asked them to guest blog their responses. I’m running for Vice Chairman and will be their “second in command” supporting their initiatives and offering my experience from being a founder advisor to the Internet Advertising Bureau.

Here are their platforms.

Chris and John, please give us your ideas and opinions on the following:

• Why are you running for this top leadership position?
• What are the three biggest goals you hope to accomplish first?
• What do you think is the least understood element of the ADM’s charter?
• What would you ask of the industry to support you if you get elected?
• Who would you like to have involved in the ADM that is not currently a member and why?

Thank you!

Here are my pics from the ADM Meeting and the ad:tech NY Podosphere session.

We got a lot accomplished at the ADM meeting (notes to be distributed) and had about 100 people in our Podosphere session too.

And tune in this week to DishyMix with Marc Canter, founder, Broadband Mechanics for amazing insights and the 100,000 foot perspective on the future of social networking. Plus you’ll get Marc’s view on sex, drugs and rock and roll. Would it be Dishymix without the combination of business and pleasure?

Dishy Mix: Juicy Podcast Interviews with Famous Internet and Media People