Boomer Archetypes, Seasoned Sexuality and the “Club Sandwich” Generation with Mary Brown of JWT BOOM
Meet Mary Brown, expert in the Baby Boomer generation. Mary has written the definitive book on Boomers called “BOOM: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman.” On this episode, she closes the gap on what we collectively know about Boomers with the latest research and insight into this all-powerful demographic.
If you’re interested in this alluring demographic, please also search this blog for all of Joseph Carrabis’ guest posts on Boomers and Social Networking. His insights are fascinating too.
Mary Brown, JWT BOOM on Boomer Archetypes, Seasoned Sexuality and the “Club Sandwich Generation”
Mary shares the key takeaways from some of the most interesting presentations at the recent Livewire Summit she produced. Find out what Gene Cohen, behavioral scientist has to say about “Mirror Mirror on the Wall, What is Aging After All?” Jonathan Pontell’s insights into the Generation Jones cohort and Richard Adler’s “Boomer’s the Next 30 Years” also give us some new data to consider.
Get more detail with the “Boomers and Social Networking” executive summary from Boomer Pulse by Sharon Whitely and a Boomer Trends Study “Boomers: The Next 20 Years Map of Future Landscape Affecting Boomers” by the Institute for the Future in the Related Links to this show by clicking the links below.
