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Archive for April, 2009

The Art of Dialogue vs. Journalistic Interviewing – Two Styles for Your Next Show

In my new teaching system, “Talk Show Tips: 72 Secret ‘Master Host’ Techniques,” I’ve included to audio lessons along with the ebooks, worksheets, check lists and form letters anyone can use who conducts interviews. Whether you’re a blogger, journalist, podcaster, radio or TV host, if you interview people and capture those conversations, you have many options as far as interviewing style.

Talk Show Tips - How To Interview Guests on Your Show, Blog, Podcast or Info Product

Two discinct styles include the classic journalistic type, where one person asks questions of the other and records it. The second is having a “dialogue” where neither person has any agreed upon “advantage” and both come as equals to the conversation to open themselves to more possibilities and deeper understanding through discussion.

WIKIpedia link to DIALOGUE

One of the audio lessons in the Talk Show Tips system is an interview with visionary conversationalist, Duncan Campbell. He has a show called Living Dialogues: Thought Leaders in Transforming Ourselves and Our Global Community.

Duncan Campbell, Visionary Conversationalist

Here are some excerpts from the interview. Consider this art of dialog as you are conducting your next interview and see where it takes your work.

Living Dialogues Podcast

Excerpt from Talk Show Tips, “The Art of Dialogue” with Duncan Campbell.

Duncan explains how we was inspired to: host a conversation with various visionaries that were tuned into this sense of evolution of human consciousness, and to particularly get people to move off of their attachment to looking for a leader or a hero or a guru or a charismatic CEO that would tell them what the score was, what reality was all about and how to live their lives, because the core insight here was that we all already know that. We all already have that divinity, that insight within ourselves. The Buddhist’s call it “the seed of awake, the Buddhi Chita”. It’s is our birthright as human beings. So the question is how to evoke that in each other.

And a part of the way to do that is to un-Velcro our self from this adolescent stage of hero worship, or heroine worship, of finding a woman or a man to be a model that you can aspire to, and then getting stuck, like a record, in that groove. And I felt that that was what was happening in the media

I wanted instead for any of the guests on my show to be with me in a way that would allow them to give their unique gift to people. “Well wait a minute. This isn’t about one single way of doing things, one single way of seeing things, one single guru or teacher.” It’s about all of us together, midwifing this new larger mature consciousness. I could not conduct an interview in a normal adolescent cultural interview mode, where I ask questions to the authorities figure and the authority figure dispenses with them, because that reinforces our tendency in our adolescent culture at this point in history to look for the truth and wisdom outside our self. Somebody else is the expert and they’re going to tell us what we’re missing. It’s a kind of culture of lack that we see in our economic system and in our education system and so on, rather than one that draws people into their own empowerment. So in a nutshell, the instruction, as it were, was “You need to speak Duncan to each one of your guests as a peer, as an equal, and engage them in passionate conversations, so that the audience will be entrained, intrigued, involved as participants in a respectful and appreciative and exploration, exploring kind of dialogue, rather than just simply an exchange of information.

Most of the conventional media tends to be involved in what one of my guests, Deborah Tannen, called an argument culture. It’s a polarized “either/or” culture. You see it with the McLaughlin Reports, you see it with Fox News, you see it in many places where people say, “You say one thing”, and then they go to the other guest, “You say something else”, argue back and forth and somehow the truth is going to emerge, but in fact what happens is that there’s a lot of heat, very little light, and a kind of hardening of the positions on either side. That’s one way of doing it.

Another way of doing it is to flatter the guest. You see this in celebrity interviews where people are interviewed that have famous names, and the host, like Larry King or Barbara Walters, has specifically said that, “I want to be invisible. No one’s interested in what I, Larry King, has to say”, or “What I, Barbara Walters has to say”, they’re only interested in Prince Charles or whoever it is that they have on, and they’ve said that specifically. That’s really the old adolescent mode of doing the media, of being a mediator.

I think what we’re being called to as a culture is a much more co-creating a larger logos, a wisdom of the universe that’s within each of us, waiting to be progressively awakened more and more. And the word dia, one of its interpretations is flow, so the key is to awaken the dia, the flow of the logos, the innate evolutionary wisdom of the universe in ourselves, hence the word dialogue rather than interview, which is like looking at something from the outside, kind of peeking into some secret knowledge, as opposed to awakening the wisdom within. And, finally we say living dialogues, it happens in the now.

Living Dialogues: Thought-Leaders in Transforming Ourselves and Our Global Community with Duncan Campbell, Visionary Conversationalist, Living Dialogues.com

 

 

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Living Dialogues®: Thought-Leaders in Transforming Ourselves and Our Global Community with Duncan Campbell, Visionary Conversationalist, Living Dialogues.com

This weekly program features pioneers in new paradigm thinking in a broad variety of fields. Duncan’s focus is to develop a new consciousness, a much better educated citizenry, and the financial and new clean energy independence that will be required for each of us to play a positive collaborative leadership role in our emerging global world. Each show provides a different facet of the vision emerging from the work of many to transform our individual lives — and our planet…It is a fire-keeping space where together, we can ignite each other’s unique creative spark to bring forth both our individual transformation and the evolution of our global community.

If you love exploring the realm of consciousness and transformational thought, this show goes beyond typical interview formats to a deeply analytical, sophisticated dialog of issues ranging from the bio-dynamics of longevity to past-life regression to the origins of belief structures that define our culture. These dialogs function as a kind of “Cliff Notes” for the consciousness revolution.

Duncan Campbell possesses the unique gift of tying world views, insights and philosophies together to deliver transformative revelations to the active and culturally creative listener, thereby evolving consciousness. With such guests as Andrew Weil, Deepak Chopra, Joan Borysenko, Judy Collins and many more, Duncan engages in mutually participatory and co-creative dialogue evoking a flow of meaning and understanding beyond what any of these individuals can present themselves. Subscribe to this podcast now and join us, as together with you, the active deep listener, we engage in ‘Living Dialogues.’

What are the benefits of subscribing to Living Dialogues? “One of the most important things we can do for our health is to cultivate a community of rich social connections. Living Dialogues with Duncan Campbell is one of the best ways I know to cultivate community without leaving your home. Risk taking; getting out of ruts and routines and habits; Experiencing new things, are also valuable. That’s what Living Dialogues is all about. Get healthier. Join in Living Dialogues with Duncan Campbell.” — Larry Dossey, M.D., Leading physician and visionary

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The Chic Dis-Ease: Social Media Fatigue

Note: Free research“The Global Online Media Landscape: Identifying Opportunities in a Challenging Landscape,” from Nielsen below.

A FoxNews.com story entitled:

Are You a Twit If You Don’t Want to Twitter?

stated, “a recent survey from the Pew Internet & American Life Project found that 45 percent of Americans in all age groups are enthusiastic about socializing via computer and mobile devices. Meanwhile, 48 percent are indifferent to Internet social networks, overwhelmed by gadgets or often avoiding Internet use altogether.”

The other side of the enthusiastic adoption of social media is the large group of people who have actively opted-out or who aren’t even interested in leveraging social networks online.

Though this Fox article reviews social media fatigue, when I look at the @Plan Profiling Report index numbers for Gen Y (18-24), I see that they index at 473 for”Publishing/Updating Blog,” the hover around 400 for “Online Games” and “Web Page Building/Updating,” and they index over 300 for “Social Networking, Last 30 Days,” and “Have 2 Social Networking Profiles.”

Gen Y are three times more likely than all online adults 18+ to participate in social media. @Plan deals strictly with the online audience. For me, when doing research, they are the only market about which I care. My products are all virtual – podcasts and now we are launching our online book/workshop publishing business, so if a prospect is not already online, I would never target them.

As well, Forrester’s “The State of Consumers and Technology: Benchmark 2008″ report shows that “GenYers love social and media activities but are less likely to shop online. Gen Y indexes at 242 for “visiting social networking sites.” I think the reason they are less likely to purchase online is because they are still learning, at their tender age, to be good consumers. They need to touch and feel, and they have more energy to go out shopping as a form of entertainment. They are also not yet having babies, unlike their GenX counterparts. GenX parents need online shopping as a way to save time, unlike the GenYer’s.

I assume other marketers (not the cpg’s with huge consumer budgets, but other online business owners like me) are focused only on the online addressable audience. And these online consumers are indexing at three times the norm for social media. The only other things they care equally or more about are online gaming, downloading music and blogging. I need to carve my mind share out of that set of competition for the Gen Y’s time and I need to reach them through these activities. Social media seems the natural place to not only market Personal Life Media’s offering, but to find those who are influential in recommending media and books to their friends.

Here is “The Global Online Media Landscape: Identifying Opportunities in a Challenging Landscape,” created by the team at Nielsen Online and authored by Charles Buchwalter,  Senior Vice President, Research & Analytics. It was given to all full-conference registrants at ad:tech last week. You can click here to download the full report. Some interesting facts include:

  • There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
  • In the last year alone, time spent on social networking sites has surged 73 percent.
  • In February, social network usage exceeded Web-based e-mail usage for the first time.

There’s an interesting chapter on Social Media in this Report. I asked Charlie his opinion on whether social media or “social influence marketing,” (my new favorite term) is an overhyped opportunity for marketers, just getting its legs or something that will be a small but effective part of the marketer’s tool box.

Charles Buchwalter and Susan Bratton

Charlie and Susan at ad:tech’s Chairman’s Reception 4/21/09

Here’s Charlie’s opinion, based on years of watching market dynamics.

Charlie says, “despite the tremendous growth in social networking, many are wondering if it is little more than the current hype popularized by the Gen Y crowd.” “While technology is allowing social networking to take root and flourish, it’s a technology that innovatively puts people and relationships with people first.”  “And because of this, savvy corporate marketers are discovering more natural, authentic  and meaningful ways to communicate with their customers.” “My gut: we’ve only witnessed the very early stages of how this phenomenon will transform the marketing landscape.”

Get your copy of the report here:

Report: Social Media And Video Site Engagement Reshapes The Web

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Kelly Mooney, Resource Interactive Coming to DishyMix. Your Questions Please?

Kelly Mooney, Resource Interactive

Kelly Mooney will be on DishyMix and I’m soliciting questions from those of you who have read her book. I’m especially interested in brand and marketing managers from larger organizations who have read The Open Brand: When Push Comes to Pull in a Web-Made World to get your impression of Kelly’s ideas and advice.

Her latest book dissects the social web revolution—from the rise of personal brands to the online consumer’s inclination to create, share and influence—and unveils the new strategic imperatives for brands to be on-demand, personal, engaging, and networked: O.P.E.N.

More about Kelly:
As President and Chief Experience Officer of Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning interactive marketing teams in the development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Best Buy, L.L. Bean and Wal-Mart.

Mooney is the author of two books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer and The Open Brand: When Push Comes to Pull in a Web-Made World.

Kelly blogs at MooneyThinks.

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