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Archive for January, 2009

The Science of a Meaningful Life – Building Resilience, Reducing Stress and Strengthening Relationships with Dacher Keltner on DishyMix

Dacher Keltner

NY Times Article

Dacher Keltner’s NY Times Book Review “Born to Be Good”

Dacher Keltner is this week’s DishyMix guest and definitely one of my all-time favorite interviews. I had so much to ask him, that we did a two part series.

Dacher is a psychology professor focused on more deeply understanding and integrating positive emotions (he calls them “pro-social emotions”) such as happiness, sympathy, gratitude, amusement, awe, and compassion. 

He was the best speaker of the whole, amazing event I emceed recently called “Happiness and It’s Causes.” So I invited him on to DishyMix for you to meet him. Neuroscientists, psychologists and researchers from around the world convened to discuss happiness. Dacher’s insights were the most interesting of all the presenters.

Dacher’s research in positive human emotions and their impact on creating meaning in our lives is fascinating and his new book, “Born to be Good: The Science of a Meaningful Life” is a must read of pure pleasure for anyone interested in creating a great, happy and meaningful  life. That’s you, right?

On DishyMix, we talk about how to gain elevated status in your work environment and how to get more power in the office using the natural ways we are wired as humans to connect to and support what is good. Dacher teaches us how to key in on the true emotions of your customers and co-workers to know what they are really thinking. And you can learn exactly what it takes to create better rapport with everyone around you and become more likable. And, you’ll find out the single most important characteristic you can hone to find your perfect mate and be more appealing to possible relationship partners or your spouse. All this just from understanding what makes us tick.

Part One of this Two Part Interview Covers:

  • Shattering the Myth of Homo Economicus
  • The Thesis of Zen Romanticism
  • Upping Your Jen Ratio
  • How to be Good
  • The Categorization of Human Emotion – Facial Action Coding System
  • The Moral Gut
  • Cro-Magnon CEO’s and Power Hierarchies

Part Two Includes:

  • Creating Rapport
  • The Value of Embarrassment, Laughter and Teasing in Creating Connection
  • Touch and Trust and His Holiness the Dalai Lama
  • Your Reputation Rests on Kindness, as Does Your Marriage
  • How to Be a Vagal Superstar
  • Sympathy, the Strongest of Instincts
  • Taking The Camper on THAT Fork in the Road
  • Acoustic and Tactile Social Networking
  • The Science of a Meaningful Life – Building Resilience, Reducing Stress and Strengthening Relationships

This is such an insightful discussion and it can improve your lot in love, work and play. I hope you’ll not only listen to it, but share it around with friends and family.

And Dacher has agreed to personally autographed two copies for DishyMix Facebook Fan Club members. Join the DishyMix Fan Club, post your desire and perhaps we’ll select you for one free copy of Born to Be Good.

Dacher Keltner, Born to Be Good, Your Jen Ratio and Cro-Magnon CEO’s

 

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Get Inside the Mind of a Media Buyer – Jim Meskauskas, Internet Advertising Guru

The latest interview on DishyMix is with one of the founding fathers of the internet advertising industry. Jim Meskauskas works at ICON International and lives in the world of media barter. It’s a fascinating perspective and one that may serve publishers well over through the next downturn. Jim will teach you how to think about your inventory as an asset to use in many unique ways.

Here we are at the iMedia Agency Summit in Palm Springs.

Jim Meskauskas and Susan Bratton

If you are a buyer, marketer, online seller or publisher, listen closely to this interview as it might spark some new ideas for you.

Jim Meskauskas, ICON Intl on Digital Ad Agency Evolution, the Future of Ad Networks and The Inca Trail

 

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I’ll Tell You What’s Hot – Alissa of “Just for Women” – Empowerment, Girlfriends, Happiness, Millionaires, Celebrating Men and the Gift of Forgiveness.

Alissa Kriteman, Host of “Just for Women” Featured on iTunes iPhone Ap as a “What’s Hot.”

Alissa KritemanJust for Women HOT on iTunes

Alissa teaches women all of the techniques from thought leaders in women’s empowerment.

Just for Women

Some Recent and All Time Favorite Episodes:

Episode 66: Dan Bryant, Psychologist: Giving the Gift of Forgiveness
Episode 65: Leslie Rice, Relationship Expert: Celebrating Men and Sex
Episode 64: Karina Diaz, Photographer: Naked Women Rule!
Episode 63: Josh Pellicer, The Art of Charm Relationship Coach, on Finding True Love
Episode 59: The Venerable Robina Courtin, Tibetan Buddhist Nun, Talks Candidly about Happiness and It’s Causes and the Power of the Mind
Episode 55: Dr. Jacqueline Chan, Women’s Health Specialist, Tells Us Why We Need To Take Alternative Medicine Seriously
Episode 54: Alicia Dunams, Success Coach: How to Become a Millionaire Instead of Marrying One!
Episode 52: Debba Haupert, Founder of Girlfriendology.com Tells Us Why Connecting With Girlfriends is SO Important!
Episode 49: Sil Lai Abrams Shares Nine Self Empowerment Principles That Will Change Your Life!
Episode 26: “Living an Empowered Life” with NY Times Best Selling Author, Speaker and Expert Relationship Coach, Debbie Ford

Just For Women: Dating, Relationships & Sex with Alissa Kriteman

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Inside Out Weight Loss Podcast Featured on iTunes Right Below Oprah!

In January, Apple mailed out an iTunes promotion called “New Year, New You” in which our top show on Personal Life Media, “Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change” was predominantly featured. We saw our download numbers double to 200,000+ in January.

Inside Out Weight Loss Featured on iTunes

Renee Stephens, host of this positive psychology show uses NLP, visualizations and other affirming content to help her listeners “think themselves thin.”

iTunes gave the network a nice shout-out and link too, saying “Personal Life Media covers topics ranging from beauty and aging to green living and diet.”

Inside Out Weight Loss Featured on iTunes

Inside Out Weight Loss: Aligning Mind Body and Spirit for Lasting Change

| Diet | Weight Loss | NLP | Motivation | Fitness

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Workshop “Withholds” Find Footing in Corporate America as “Feedforwards”

I’ve taken a lot of personal growth and intimacy workshops with profound effects. Exposure to insightful facilitators and coaches from Tony Robbins to Chip August have given me more and better tools for relating and communicating in my personal and professional life.

I just saw a great idea, from Marshall Goldsmith, author of “What Got You Here, Won’t Get you There,” (recommended by my wise friend, Scot McLernon of Upstream Habitat) about his concept of “Feedforwards.”

On a recent blog post called “Looking Forward,” Marshall writes:

Instead of feedback – rehashing a past that cannot be changed – Jon Katzenbach (author of The Wisdom of Teams) and I coined feedforward to encourage leaders to spend time creating a positive future. In practicing feedforward, coworkers are taught to ask for suggestions for the future, listen to ideas, and just say thank you. No one is allowed to critique suggestions or to bring up the past.

How many hours of organizational time and productivity are lost in the endless retelling of our coworkers’ blunders? How much internal stress do we generate reliving real or imagined slights?

On too many occasions, “team building” feedback degenerates into “Let me tell you what you did wrong” and not “Let me ask you what we can do better.”

There is a similar construct in the workshop world. It’s called a “Withhold.”

I learned this from Chip August at the Human Awareness Institute and now use it very successfully in my marriage.

sexloveintimacy_ism_125×125.gif

Chip is the host of Sex, Love & Intimacy, a podcast on the Personal Life Media network. He specializes in fostering and growing intimate connections in relationships. You can apply his idea of “withholds” to your business and personal life.

Here’s the idea in a nutshell and then deeper details follow.

If someone says something that lands wrong with you, you can say to that person, “I have a Withhold, may I share it with you?” Hopefully they say, “yes.” Then you say, “I felt this way when you said XX.” Then they say, “thank you.” The rule is that they are not to respond in the moment. They sit with your feedback and can choose later or never to reply.

It gets the issue out there, gives the person speaking the Withhold the opportunity air their concern with out it resulting in the receiver getting defensive.

The “thank you” and subsequent breathing room is a huge relieve. And often, it gives the receive time to process the feedback and put it in perspective.

Here’s a deep dive into the idea: 

CLEARING WITHHOLDS
from the Human Awareness Institute’s “Methodology of Clear Communication”

Frequently in our various social relationships we find ourselves hurt or upset by someone’s words or behavior and yet choosing not to tell the person about it. We decide to wait for a “better” time, or we are afraid of creating further upset, or we tell ourselves it really doesn’t matter. As a result of this unspoken feeling we find ourselves a little more guarded around the person who hurt us. Or, perhaps, we just forget about it…until it happens again.

Each of these unspoken upsets is like a brick in a wall between us. Very quickly that wall begins to interfere with feeling connected with or close to this person. Often we develop a habit of not speaking these feelings. So the wall gets thicker and thicker. Sometimes it feels like there is a pressure built up from not speaking that results in us eventually “exploding” at the person or people we most want intimacy with. We dredge up pains and aches from years before and leave the listener feeling hopeless that we can ever repair such a long list of woes.

At the Human Awareness Institute we encourage people to talk about their feelings. We teach people that our friends and lovers aren’t telepathic, they don’t know what we’re feeling until we tell them. And we strongly encourage behaviors that have people feel more connected to each other, more intimate. One simple tool we teach is called “Clearing Withholds”.
A “withhold” is a general term for something you have thought, but haven’t spoken, either positive or negative. However, in HAI, the term “withhold” usually refers to a negative judgment you are having, or a pain you experienced, or an upset you have felt but not communicated. We use the term “stroke” to refer to a positive judgment you are experiencing.

CLEARING “NEGATIVE” WITHHOLDS
Holding onto a negative withhold can stand in the way of your being open and connected with another person – something that may separate you from them. It may be an unspoken feeling, an apology, a noticing you’ve had in relation to someone, a judgment that you’ve been carrying that you wish to take responsibility for or to resolve, a frustration you are having, a desire to make amends, or some pain, hurt, anger, or disappointment that you haven’t shared. The object of clear communication is to remove blocks or walls between people and to return to a state of connection.

The purpose of clearing a “negative” withhold is not to get the other person to change his/her behavior, but to be heard and then, hopefully, to join. Once we feel heard, we often find it easier to drop our barriers or defensiveness with another. When listening to someone’s withhold it is important to remember that the speaker is telling you about their feelings and experience with the intention to feel closer to you.

INTENTION: One of the most important aspects of clearing withholds is your intention. If your intention is to punish or to make wrong, that’s not the time to clear a withhold. First, find the place in you that wants to join with the other person. If you find your desire to re-establish connection with that person and you are willing to take responsibility for your part in the issue, then you usually have a formula for success. You might consider using clearing a withhold as a doorway into yourself, to notice why you are creating your unpleasant experience. This is otherwise referred to as your mirror or shadow.

DUMPING: If you notice your motive to communicate a withhold is actually to: (1) make him/her wrong, (2) have them change (3) punish in some way, (4) vent your anger, (5) manipulate, or (6) guilt trip, then your communication will very likely turn into what is known as a “dump” and is usually not constructive to either party. We suggest you pause, perhaps talk to an uninvolved third party, and wait until the desire to “dump” passes before attempting to clear your withhold.

PERMISSION: In every case of wanting to clear a withhold, it is very important that you start by asking if they are prepared to hear you. The suggested form is: “I have a withhold to clear with you, are you willing to hear it?” Wait for, and honor, their reply before continuing. If they answer “No,” you can ask if they would be willing to hear it at a later time, i.e., negotiate a time. If they answer “Yes” express your truth and feelings, using “I statements,” as suggested below. Remember that the intention is to clear. Don’t let the terminology get in your way. If you get confused, simply say: “I have something to clear with you, are you willing to hear it?” And then share.

FORMAT: “When I perceived you to…(Add the specific action, something you saw, heard or experienced), I felt… (Add the way you felt – e.g., angry frustrated, hurt, scared, etc.).

RESPONSE: The response by the listener is usually some form of “Thank you.” (The exception is in the case of a paranoia, see below.) Please do not respond to a withhold that is shared with an explanation or justification, as this turns your attention away from the speaker’s pain or upset and instead focuses on your reaction. It is preferred that you say, “Thank you” or “Thank you, you’re right” or “Thank you, I can see what you’re saying.” By something like this, you are honoring both the courage of the person to engage with you, as well as their desire to become closer to you. The “thank you” is to acknowledge their experience, without getting into debate, justification, defense, or argument. It is simply about receiving them. By doing this you are not agreeing or disagreeing, necessarily, you are listening with compassion to another person’s experience.

CLEARING PARANOIAS
A paranoia is an unverified fantasy, thought, fear, hunch or belief. Sometimes a paranoia is a “reality check” which would help you stop worrying or making up stories, if you are doing that. It’s usually a relief to hear another person’s truth. A paranoia usually requires a response form the receiver.

PERMISSION: “I have a paranoia (or fantasy), are you willing to hear it?” Wait for, and honor, their reply before continuing. If they answer “No,” you can ask if they would be willing to hear it at a later time, i.e., negotiate a time. If they answer “Yes” express your truth and feelings, using “I statements,” as suggested below.

FORMAT: “I have a paranoia that you…(speak your paranoia)” “Is there any truth to this?”

RESPONSE: The response by the listener is to first of all pause and take a breath and to sincerely look inside to see if there is any grain of truth in what the speaker has said. Often, the speaker is picking up on something that the listener may or may not have been aware of. The exact content may not be the same as what the speaker has been fantasizing, but the listener may find out some related reason that the speaker has the paranoia. When receiving a paranoia, listen for any “grain of truth” in the paranoia, and if there is any, respond to it honestly. Please don’t try to placate the other person or make them feel better by rushing to say “No, that’s not true”. Pause, breathe, look for your truth and speak it with compassion. If there is no truth to the paranoia, the response is: “I can’t find any truth to your paranoia right now, but if I do later I’ll let you know.”

SPEAKING APPRECIATIONS OR STROKES
An appreciation or stroke is a supportive acknowledgement or compliment you have for someone. These are also known as “positive withholds.” To share an appreciation, use this format:

PERMISSION: Always ask permission to share an appreciation: “I have an appreciation (or stroke) for you, are you willing to hear it?” Wait for, and honor, their reply before continuing. If they answer “No,” you can ask if they would be willing to hear it at a later time, i.e., negotiate a time. If they answer “Yes” express your truth and feelings, using “I statements,” as suggested below.

FORMAT: “I appreciate…(whatever it is you are appreciating about the other person – perhaps an action they took or the way you felt after interacting with them or how you saw them with someone else or a quality you see in them that you admire.) Share your appreciation as generously as possible. Generous means to give details of what happened and why you feel the way you do. It also means speaking with as much heart and feeling as you can when sharing, i.e., transmit the feeling quality not just sharing from your head.

RESPONSE: The first thing the receiver of an appreciation can do is to take a breath and let the appreciation in, let yourself be affected by what has just been said. Then respond with a “Thank-you.” It’s easy to dismiss the appreciation by saying a perfunctory “Thank-you,” rather than really letting it in. So let your heart open to really receive the energy of what’s being felt as well as the meaning of the words.

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Emoticon Rosetta Stone from Renny Gleeson of Weiden + Kennedy

My interview this week is with Renny Gleeson, Global Director of Digital Strategies.

Renny Gleeson, W+K

“Renny” must stand for “renegade” because he’s that kind of thinker. My favorite part of this interview was his mantra, “Walk in Stupid.” I have a similar saying, “Begin as a Beginner.” As often as possible, I try to be aware of things I pretend to understand but really don’t. I find it increments my knowledge more deeply to really understand what I think I know than does learning new things.

I like to move my knowledge from a conceptual to a demonstrable and precise level where ever I can.  I also notice that I never get laughed at for asking “dumb” questions – everyone is pleased to be smart and explain something you to. What I don’t like is when people say “this is a dumb question, but…”  Just ask the question! Leave the sand-bagging and guilt behind.

So today, will you ask one question of someone that you might internalize as rudimentary? See how it feels. And let me know how that experience is for you.

Renny Gleeson: Global Director of Digital Strategies, Weiden + Kennedy

 

 

 

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DishyMix episode 81: Renny Gleeson on Walking in Stupid, Ouroboros and the Meaning of Friends in a Social Media World

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Here’s the Emoticon Rosetta Stone Renny promised to share.

Emoticons

Renny Gleeson on Walking in Stupid, Ouroboros and the Meaning of Friends in a Social Media World

 

 

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Don’t MESS with the Digital Media Industry – Here’s Why by David Cowan of Bessemer Venture Partners

This post is part of a series on managing change and work/life balance as a companion to my DishyMix epsiode “Managing Through Change: A Personal and Professional Workshop.”

Dan Taylor

This from David Cowen, Managing Partner at Bessemer Venture Partners and member of Forbes’ “Midas List” of Tech’s Best Venture Investors.

Folks love to pick on ad folks, along with lawyers, VCs et cetera. But I’d remind agency and marketing executives of the vital role they play in society today by promoting digital media and the digital economy.

At a time when people around the world worry about our friends in Mumbai, only the Internet brings us the news instantly and directly. And a time when households are under unprecedented financial pressure, digital media and e-commerce can play a vital role in helping us save money on everything we buy.

The digital ecomony is transforming education, philanthropy, music, even dating. And none of it would happen without matching sponsors and publishers as efficiently and creatively as the people in your industry.

Enjoy my interview with David – he’s very intelligent and fascinating – this is one of my favorite DishyMix episodes.

David Cowan, Rapping with a Rational Conversationalist on Donuts, Vonnegut, Athiesm and Why People Believe Weird Things

 

 

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Photo courtesy of Dan Taylor on Flickr via Creative Commons License. Thank you.

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A Corageous Story of Job Loss and How He Created a New Opportunity by Sean Cheyney of AccuQuote

This post is part of a series on managing change inspired by my DishyMix epsiode “Managing Through Change: A Personal and Professional Workshop.”

Sean Cheyney, well loved marketer in the digital media industry shares his scary story of job loss in an ad biz downturn. Find out how he weathered the uncertainty and turned his career back on.

Pierview Pub by Florian

Just over 6 years ago, I was working as the Director of Online Marketing for a company called BambooBiz. The company did lead generation and packaged a contact manager and sales consulting. I was part of the founding group, and one of my fraternity brothers and good friend from college was brought in to be the President of the company. I learned how to successfully write ad copy and leverage my direct response knowledge to acquire leads for various industries on the web.

Within 18 months, it appeared that we were successfully building our business. The headcount was growing, and revenue appeared to be growing as well. It was an extremely fun atmosphere of people who hung out both in and out of the office. Unfortunately, the true financials were not being shared. One day I came into the office and was blindsided with the fact that the company was shutting down in 2 weeks.

The timing for something like this is never good, but the news came in October 2002. I was engaged and set to be married in the middle of the DisneyWorld marathon in January 2003. So, not only was I training for a marathon, but my fiancée (now wife) and I were closing on our first house together in December, and getting married in January. As an added level of pressure, my father in-law told me that he wasn’t walking his daughter down the aisle if I didn’t have a job!

Fortunately, I knew where to turn for help. While my father in-law had giving me an extra layer of pressure, he was also an executive coach on the side. He coached me in my job search, and taught me to turn the job search itself into a job. He worked with me for dozens of hours until my resume and interview skills were top notch. This discipline translated to other areas of my life at the time. I started the morning 4 days per week by completing my training run. Afterwards, the day turned to full time job searching. Then in the evening 6 nights a week, I worked the bar tending job I had picked up.

During the 6 weeks between finding out my company was closing until the time I started working at AccuQuote, I actually made more money than I had in the prior 2 months. The extra degree of discipline and resolve has carried over to the rest of my career and personal life. Also, it helped me learn how to ask for as well as accept help when I need it. My father in-law was generous enough to impart his knowledge to me in a time where I needed it more than ever. Even though he was working full time, he gave up hours of his time to help me in any way he could. I listened, applied the skills he taught me, and it landed me a job where I’ve been able to grow and build my marketing career.

Sean Cheyney
Vice President, Marketing and Business Development
AccuQuote

Listen to my DishyMix interview with Sean:

Sean Cheyney: 21st Century Marketer, Scrabble Aficionado and Multi-Variate Mad Scientist

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Photo courtesy of °Florian's buddy icon

°Florian

via Flickr with attribution using Creative Commons. Thank you.

 

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What It Means to Be Valued, Leading Business to the Social Web and Coming Out Stronger By Acting on Our Passions by Dave Evans, DigitalVooDoo

This post is part of a series on managing change and work/life balance as a companion to my DishyMix epsiode “Managing Through Change: A Personal and Professional Workshop.”

The Path to YOUR Passion
What is the Path to YOUR Passion?

Dave Evans, author of Social Media Marketing: An Hour a Day
weighs in with his career story to show you that even with downturns and cloudy days, things turn out right in the end. Every seemingly successful executive has had their good and bad days in the workplace. Read on.

Social Media: A Personal Game Changer

Around 2003, having survived the dot-com implosion and finding great purpose in the work I’d been doing since 1999 at Austin’s GSD&M, I began actively pursuing non-interruptive media. Following the birth of our son Broch, it occurred to me that I might actually start thinking about his world, and that of his peers, rather than what I’d been focused on for the 40 or so prior years, which is to my world.

At the time, I was working across a half-dozen major brands — Chili’s, The Air Force, SBC, Wal-Mart, Southwest Airlines, UnitedHealth, AARP, Dial, and others. We were looking for a way reach young men with a campaign for Dial’s “Coast” soap brand, and decided to look into advergames. The resulting campaign–Coast BMX Full Grind–was a hit. Though it seems obvious now, at the time it surprised me the extent to which consumers would pick up and actively evangelize advertising when it was genuinely participative and less controlled by the brand than by consumers themselves. More research and some connections to people like Susan Bratton, Jim Nail and Pete Blackshaw put me firmly on the path toward what we know now as Social Media.

Flash forward to 2005. Recall that I was working in a traditional agency: The majority of the work done was TV and print advertising intended for paid media channels. I developed a series of papers and presentations, including “The Art of Consideration,” in which I presented the social feedback cycle and the critical role of Operations and its impact on the actual experience that customers would talk about. This is in sharp contrast to the role of advertising, which is generally aimed at suggesting what a potential customer should think about. I circulated “The Art of Consideration” within GSD&M’s media department, suggesting that this non-interruptive form of media, albeit without any obvious commission stream, could be part of the agency’s future. Perhaps coincidentally, within thirty days I was laid off.

We’ve all read the postings of disaffected executives: Frankly, most are boring and in the end wind up having very little actual impact. Besides, I was the one responsible for my work and the direction I’d chosen. The fact was that I had a chosen to pursue a form of media that was not likely to become a revenue source in a traditional shop any time soon. To its credit, GSD&M provided a very nice severance, well in excess of anything required. None the less, to go home one night in 2005 and look at your family and say “I’ve got to find new work” is hard. As an eternal optimist, I can tell you it was tougher on them than on me.

For me, it simply meant “Dave, you’d better make this work.” I started presenting social media concepts wherever and whenever I could. I secured a writing deal with ClickZ, where I maintain a bi-weekly column on emarketing and social media. I engaged clients, and helped them to create social strategies that linked Operations and Marketing and centered on measurement. Picking up on the work of Robert Scoble and others, I showed marketing professionals how they could integrate social media into their traditional programs and get more value out of their paid media.

Building on the exposure that ClickZ provided and the client base I was developing, in 2006 I started working with digital agencies and community software platform providers. I worked with Pluck and Meredith Publishing on a community program and then with FG SQUARED and Shell on a podcasting program based on the work I had done in co-founding the podcasting service HearThis.com. With FG SQUARED and Jive Software I developed the strategy for Premiere Global’s developer’s community. In 2007 I started working on a book, and in late summer of 2008 Social Media Marketing: An Hour a Day was published.

Sitting here at the end of 2008, it’s kind of amazing. I’ve learned a lot about myself and what it means to “be valued.” I’ve also learned about turning vision into reality, and leading businesses through significant transformations in the way they take themselves to market. Mostly, I’ve learned about what it takes to hold true to what you believe that you can accomplish as an individual and the importance of succeeding as you set out on a path of your own making. We are all change agents. The question is simply whether or not we choose to act on our passions.

Dave Evans, Digital VooDoo on Interruptus Vulgaris, Trusting “The Cloud” and Social Media: An Hour A Day

 

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Photo courtesy of Creative Commons License by bbsc30 on Flickr. Thank you.

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Riding the Digital Ad Industry’s Roller Coaster with Aplomb by Jason Heller

This post is part of a series on managing change and work/life balance as a companion to my DishyMix epsiode “Managing Through Change: A Personal and Professional Workshop.”

El Toro Roller Coaster, Six Flags NJ

Jason Heller weighs in on riding through the hills and valleys of the ad biz…

Being in the digital advertising industry has been a rollercoaster ride since the late nineties. The zeniths are quite a thrill – innovation, excitement, prosperity. We’re now going into the second downturn in the industry’s history. But this time it’s very different. It’s not our industry’s fault, and the economic situation transcends most industries in the US, and even has global implications.

In 2001 we had to downsize our agency by 75% to maintain a profitable business. We made it through the harder times successfully, rebuilt the company and eventually sold it to the largest independent media agency in the world. Along the way, there were mental and emotional challenges.

The two tenets of my life have always been ‘passion’ and ‘balance’ – passion for everything I do, from business to personal interests, and the balance between the two. If you don’t love what you do, you’ll never be successful at it, and if you can’t enjoy the wonders of the world around you now, before you are old and retired, why work so hard in the first place? You can get hit by a bus tomorrow – and then all the hard work is worth what?

Maintaining balance between your personal passions and the passion for what you do for a living is the key to remaining successful and providing yourself limitless motivation for everything you do. Don’t feel guilty enjoying what you do!

Jason Heller, founder of one of the first digital media agencies, Mass Transit Interactive (sold to Horizon media in 2005)

All the best

**************************************************************************
Jason Heller
DivePhotoGuide.com
Founder & CEO
www.divephotoguide.com
The Underwater Photography & Video Portal

Photography website: www.JasonHeller.com
Marketing blog: www.TheDigitalBlur.com

Jason Heller on Synchronicity, Digital Natives and Swimming with Hammerheads

 

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Photo used courtesy of Creative Commons License from TenioMan on Flickr. Thank you.

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