DishyMix: Susan Bratton Podcasts & Blogs Famous Executives
















Archive for June, 2008

Doppler Social Media Site for Frequent Travelers - YASNSIB

* YASNSIB Yet Another Social Networking Site I’m Babysitting.

I join a lot of social media sites to see what they offer and learn about their “schtick.” I joined Doppler, a social site for documenting your upcoming travel destinations so your friends can connect with you where ever you go.

So far, Doppr doesn’t have enough critical mass for me to have even made one connection in a destination city. I like the idea, but more and more, I see a need for me to canvas my small circle of closest friends to select a few social media sites around which we can galvanize. This scatter shot social media experience is beginning to exhaust me as my inbox fills with friend requests that deliver no tangible value to my daily life.

I’m looking for feedback from anyone who has created their own intimate circle of existing friends and gotten them on a single social platform to foster more frequent, deeper connections with those most important in your life.

What’s your story? How are you leveraging social media to keep in touch with the friends/family you already have? Have you encouraged your friends to all join Facebook? Are you using Yahoo! Groups to stay in touch? Have you aggregated your favorite people on Twitter?

Share your learnings or opinions with us by commenting below.

.http://www.dopplr.com/traveller/SusanBratton/public/header

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Bar Weasels and Spiritual Warriors: Pick Up Artists vs. The Superior Man - Dating and Relationship Perspectives

This is a reprint from an email from Adam Gilad, the host of The Fearless Lover show on Personal Life Media. Adam is producing David Deida’s events. Tim and I recently went to the Ecstatic Intimacy event in Marin, CA.

Adam Gilad

The email below is a beautiful treatise on the status of the “pick up artist” movement from Grant Adam’s perspective. Whether you are a single or married man, please read this and buy David Deida’s book, Way of the Superior Man. I’ve read it, and so has my husband, and it’s had a profound effect on our relationship.

Fearless Lover

And enjoy Adam Gilad’s show too. Here is a list of his recent episodes:

  • Episode 16: Celebrating the Masculine and Feminine with Rajyo Markman and Britta Johnson
  • Episode 15: Learning Practical Steps to Decouple Fear From Our Moment-by-Moment Choice-Driven Evolution with Guy Finley
  • Episode 14: Love Beyond Your Story with Jim Dreaver
  • Episode 13: How Spiritual Grounding Supplies What Therapy Can’t with Richard Platt
  • Episode 12: Spiritual Love Relationships
  • Episode 11: The Obvious”
  • Episode 10: “Follow The Love” Part 2 with Gino Yu
  • Episode 9: “Follow The Love” Part 1 with Gino Yu
  • Episode 8: Rabbi Bradley Artson
  • Episode 7: Rumi’s Secret. Part 2 This is part 2 of an interview with Author/Teacher Will Johnson. more.
  • Episode 6: Rumi’s Secret. Eye-Gazing and Melting into Oneness - Part 1
  • Episode 5: The Gift of the Masculine: Pt. 3
  • Episode 4: The Gift of The Masculine: Part 2
  • Episode 3: David Deida and The Gift of The Masculine
  • Episode 2: The Track of Love and The Track of Fear
  • Episode 1: Fearless Love and Living an Inspired Life

Fearless Lover: The Spiritual Foundations of Present, Boundless and Enduring Love

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Email from Grant Adams regarding the Pick Up community vs. the Superior Man:

Hey there…

Did you hear about this?

Last year, David Deida did something no one expected him to do: go to a small gathering of guys who style themselves as Pick Up Artists. You know, thems of the pointy shoes, gelled, spiky hair, snappy, packaged comebacks and gaudy jewelry.

And he spoke to them about how to be successful with women.

What? Huh?

Does that even make sense? Do they even speak the same language?

I mean, lets step back and look at who’s standing in these two corners…

In one corner, David Deida is the rigorous spiritual practitioner who teaches men and women how to give the gift of themselves fully as a moment-by-moment offering of love. He teaches life as a daily practice of opening into the depth of your heart, a Yoga of Life and a Yoga of Sex lived in such a way that if you were to die today, you would die complete.

In the other corner, it’s the PUA’s, who have a reputation of just wanting to collect phone numbers from drunk bar girls and show their buddies how many numbers they’ve collected (from what I’ve seen, that’s all-to-often how far the success goes).

You would think Deida would scorn the PUA world as shallow and dumb.

But Deida is a man of many surprises.

And let’s face it - not all self-styled PUA’s are preening, venal predators. Most are guys who just want to improve their social skills with women — and are looking for direction from anyone who claims they can help them,

I personally am hoping the whole PUA nomenclature will fade away, will evolve into something more poweful, more leaderly, more masculine.

Watch closely over the next year as I lead guys away from the bar-weasel world to the world of the spiritual warrior. If you’ve been reading me at all, if you’ve met me - you know that there is a
depth and a power to cull from your heart, from your strengths as they exist now, and from your innate abilities that is FAR more powerful than the hocus-pocus hawked by the sketchiest of pua teachers.

Here’s the bottom line:

Pick-up is — at its best — a scaffolding for men who haven’t stepped into their true masculine power. Maybe they don’t think they are ready, maybe they just need to break through shyness.

Hell, when I got divorced — I had no idea how to approach a woman other than show her my kids’ baby pictures and let her know what a caring dad I was, baseball coach and all — that was
basically the core of my self worth.

I honestly wasn’t aware of what else I had to offer as a man, no matter what my female friends told me. I felt awful about myself. I needed scaffolding.

And maybe you do too, now in your life. There’s no shame in it.

Learn how to approach vulnerably and with humor. Learn how to gear up a conversation. Learn how to create sexual polarity. Learn how not to be too much of a doormat, while not being a jerk.

These are reasonable skills and do take practice for plenty of men.

And I respect any guy who gets back on the field and tries and tries again, until conversing with a beautiful woman is as natural as talking to sweet old granny. Simply human to human.

You practice skills — until you know who you are. Until you are comfortable in your own, genuine strength.

Once you like yourself, you like your life and you know that when you approach a woman, you are nothing but a gift to her life rather than a needy attention vacuum, then the need for the scaffolding falls away naturally.

From my point of view — and I’m curious about your opinion on this — the whole PUA thing is learning to mimic, to wear the trappings of masculine allure for guys who don’t really own that sense of power for themselves yet.

So, at best, it’s a stage. It’s scaffolding. It’s training wheels.

At it’s worst, however, if you don’t outgrow it, it is a dead end for your own growth, and an ongoing way to hurt women by manipulating them. As Neil Strauss said it himself at the end of
his book, The Game: everything he learned about pickup ruined him for relationship.

Never forget that part!

Now, David Deida, unlike cowards, prudes and stuffshirts of all kinds, doesn’t see the whole movement as reprehensible. He gets that men are reaching out for help in this somewhat confusing time.

He knows better than anyone that men have become “feminized” over the last 40 years and don’t often know how to step deeper into the masucline without stepping BACK into the jerky, repressive, dismissive masculine of earlier times.

In fact, he even commented to me that he LIKES talking to the “Seduction Community” such as it is, because at least the men in it are honest about one thing: they want to succeed with women AND they are actively willing to learn about themselves and about women.

He likes that they go to conferences. That they get on teleseminars. That they put their money where their intentions are and get out there and test their edges.

Most guys never take the risk. Never step up at all.

Now, of course, Deida offers an alternative to the hectic, squirrely sniff-and-peck, cock-of-the-walk hunt and gather of the dumbest ends of the pick up community.

And it’s true, when you get into Deida work, that kind of pua stuff looks like playground scrambling.

The alternative that Deida offers, I would call a kind of GRANDEUR.

Grandeur of vision. Grandeur of practice. Grandeur of intention…

… Grandeur of living.

Enjoy this brief clip from David Deida’s talk to a PUA gathering last year. It is but a small taste of grandeur.

For a bigger taste, get on his event list, DeidaEvents.com

David Deida offers a way of BEING that will make you naturally attractive to quality women — such that you don’t have to DO anything weird at all.

So that you can leave the scaffolding behind and step into your fullest, most powerful manhood.

Here is where to listen to the clip:

http://www.deidaevents.com/clips/deidainfo/youngmen.php

If you like what you hear and want to learn more about David Deida and what he can teach you — once again, go to www.DeidaEvents.com and get on his list for events and for other online offerings.

He has a live event in September — and I’ll be there.

The man and his brilliantly articulated ideas changed my life — and the lives of hundreds of guys and women I know.

Check him out.

And create some grandeur….

Your Friend,

Grant Adams

p.s. — if you haven’t bought Deida’s book, The Way of the Superior Man — go buy it NOW on Amazon.

p.p.s - remember, go sign in at DeidaEvents.com to see what he’ll be doing soon.

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Upcoming Interview with John Battelle, Federated Media and Web 2 Summit

I have a two part series on the DishyMix podcast interviewing John Battelle, CEO of Federated Media Publishing coming up. We covered a LOT of ground and John’s insights are so evolved and strategic that this is pure gold. I’ll be blogging a few of the excerpts, as will John on his SearchBlog.

jbat-headshot_2.jpg

I had questions from DishyMix listeners coming into my inbox even as I was leaving my desk to walk into the studio. You all have a lot of questions!

John gave me plenty of time so we could get to as many of your questions as possible and that’s why it turned into a two-part series.

Here is just a teaser of who and what we covered. This is rich stuff. I’ll post when it goes live about July 8th, after the next episode with Charlene Li of Forrester talking beyond her book, Groundswell to what comes next.

Conversational Marketing

Web 2.0

Search Markeing Industry

Rock n Roll, Running & Wine Cellars

Blogvertising

Boing.Boing.net

Video Search

Mobile Marketing

Technology Information Overload

Social Networking Fatigue

Blogger Expenses

Journalistic Fragmentation

Building Conversations between Advertisers and Blog Readers

The Principles of Conversational Marketing

Interviewing Tips from the Master

The Web Has Infected the World

Google is Depressing

Inevitable Monopoly

Completely Open Search Index

How Microsoft Can Counter the Google Threat

Google: Boiling Four Oceans

Mobile Advertising - No Economic Incentive

Publishers and Curators will always be necessary to be trusted brands as filters on the world.

Conversational Measurement Toolbox

Tom Hespos, President, Underscore Marketing

Steve Patrizi, Director of Advertising Sales, LinkedIn Corporation

POPURLS Blue

Mario Faria, Sales Director, Accenture Brazil

Scot McLernon, President, Upstream Group

Social Networking Fatigue

Web 2 Summit

Terry Semel, Yahoo!

$200 mil pre on a $50 mil C from Oak Investment Partners

Enervating

Genomics

Des McDonnell, Research Associate IV, Farille, Inc.

Steve Bustin, Internet Revenue Consultant

Brian Cowley, CEO, AdInfuse

Shea Park, Founder, Ad-Spark.com

Michael Crosson, SVP Advertising, Insweb

Technorati

Industry Standard

Steven Comfort, VP Sales, YuMe

Dominique, CEO of eCairn

Bonnaroo

Outside Lands

CrowdFire

Mt. Tamalpais

Listen to the latest episode of DishyMix:

DishyMix: Success Secrets from Famous Media and Internet Business Executives

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Blonde on Blonde Action: New Media Minute Promotes DishyMix - Daisy + Suz Share Audience

Daisy Whitney, host of New Media Minute, a weekly video show on the business of new media is promoting DishyMix to her viewers.

New Media Minute - Daisy Whitney

You’ll also hear an audio cross promotion from Daisy on DishyMix starting later this week.

This week’s show, about cpms of online video vs television is excellent. Please, trust me on this. Click and listen. She’s smart, the info is really applicable AND it’s fast and fun.

Tell me what you think of the show and how you like the promo.

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Jon Swartz, USA Today Journalist on Cyber Crime and Why You Can Never Bank Online Again

Jon Swartz

Here I am with Jon Swartz, USA Today technology journalist and author of “Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cybercrooks Steal Your Money.”

My DishyMix interview with Jon is about the rampant problem with personal security - he gives advice you CANNOT live safely without. He’s one of the world’s renoun experts in cybercrime.

His book is entertaining, seamy and true - just like life, eh?

Zero Day Threat Book

We also talk about being a tech journo and plenty about Jon’s personal life and what makes him tick for you PR peeps that need a hook.

Click below to listen.

Jon Swartz, USA Today Tech Journo and Author of “Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cybercrooks Steal Your Money.”

 

 

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Social Media: Exafference – Passive Participation (the “They’re Giving You Their Time” Part) – and Reafference, or Creating Active Participation

Joseph Carrabis continues his guest blogging by answering this question from DishyMix listener Alex Nexbitt, co-founder of Digital Podcast, a digital consultancy focusing on the convergence of brands, media and social technologies. This is the second part of a multi-part response. Here’s the first part of the answer to this thread/question.

Alex Nesbitt

Alex Nesbitt’s Question:

One of the biggest challenges with social media is getting passive audience to become active contributors. There are different ways of contributing, for example writing, videos, photos, and there are different reasons for contributing, for example the desire to be seen and recognized, or passion for a topic. What are differences in the reasons why and the ways that women vs. men decide to contribute, and overall what approaches would be most effective in motivating each?

Joseph Carrabis’ Answer:

Alex Nesbitt, Part 2…

I left off with some redefinitions based on reframes. This might be semantics to some and I won’t argue that, only offer that semantics is extremely important and increases in importance the larger the social frame in which statements, observations, etc., are made.

For example, I wrote “The reframe you want is ‘interactive members’” and offered that it is an example of part of the answer to your larger question. Both NextStage and related research has demonstrated that men and women will respond to that simple statement quite differently, different age groups will respond differently, different cultural groups will respond differently and, what’s the killer for most marketers, those responses will occur at a non-conscious level. People will have a positive or negative take on it, not even be aware of their own reaction yet act upon that non-conscious reaction as if it were stated fact. It doesn’t matter if the audience understands, accepts or shares the meaning of the language used in communication. We’re not talking about logic or truth. Especially when it comes to social networks.

Referencing my last post again, “The reframe you want is ‘interactive members’” is a male oriented statement, “The necessary reframe is ‘interactive members’” is a female oriented statement.

I can offer an in depth explanation why the former is male and the latter is female based on Modality Engineering if people want and the simplest answer is that the former establishes a linear relationship between me and thee, speaker and spoken-to. The former – completely without meaning to – will perceptibly raise people’s blood pressure, increase pulse and respiration, …, and those are just the macro sympathetic nervous system factors. Blood chemistry will change for all but a few people because adrenaline and a host of other proteins, enzymes and peptides get released.

All from a simple statement? Yes. That simple statement is hierarchical and depending on tone, situation, inference, etc., is adversarial. Use it wisely or not at all.

The latter statement does many wonderful things. It completely removes any adversarial aspect between speaker and spoken-to by removing “you want” as the action clause. It further supplies information without involving persons or personhood. And it directs attention to the transitive phrase and away from speaker and spoken-to via the adjective “necessary”.

I offer all this because it’s part of the answer to the larger question. The easiest way to get people to take part, to become interactive, is to demonstrate their value directly, is to make it obvious that the site owner/management recognizes them as “members” and not just an “audience”. This brings us to exafference and reafference, something I wrote about in Branding in Online Video. Online video and social media both deal with exafference – passive participation (the “they’re giving you their time” part) – and reafference, or active participation. How the two deal with exafference and reafference differs and the principles are the same.

The original question contained “…there are different reasons for contributing…” and listed several ways of contributing. Remembering that I suggest we invite members to add and share, we need to acknowledge that nobody does anything unless they feel safe first. Even people who routinely engage in risky behaviors do so because they feel safe in their own being (this is the “Twenty-One and bullet proof” concept young people tend to have).

So people become reafferent (interactive) when they feel safe first. Social media conveys safety by demonstrating it. People responded to Susan Bratton’s call for questions because they feel safe with her and via extension, with me. I’m benefiting from Susan’s reputation within her existing social.

People submitted questions for me to answer because they trust Susan to value their time, their input, their reputation, so on and so forth. This trust equates to safety in the guise of pleasure or pain on an interesting slider.

p2ptrustslider.jpg

I’ve written in several places that the brain determines trust and never distrust. People may say they don’t trust someone and what the brain is registering is that they trust that someone to cause them pain (and the implications this has for online and brand loyalty are enormous).

The core issue, though, is that safety and trust have to be demonstrated. Susan gets to demonstrate this by having you folks post questions and get responses. This is a demonstration to others that they, too, can feel safe asking questions and getting responses on Susan’s blog.

This form of reafference brings us back to “direct address” again.

(more to follow)

The first series from Joseph, about Boomers and Social Networking starts HERE in a 4 part series. Don’t miss it!

Joseph Carrabis is CRO and Founder of NextStage Evolution. He is also a Senior Research Fellow and Advisory Board Member of the Society for New Communications Research and Director, Predictive Analytics and Senior Fellow at the Center for Semantic Excellence as well as a member of Scientists Without Borders.

Joseph Carrabis

To hear Joseph’s DishyMix interview, click a button below.

Joseph Carrabis, Founder, NextStage Evolution on “Why People Do What They Do.”

 

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Rally for Suz: Help Me DOUBLE My DishyMix Audience

Word of mouth and referrals are the single best way I can reach more “people like us” who will be enriched and entertained by my weekly podcast.

I’m asking my community to rally to my support!

  • Will you take a minute to blog about a favorite episode or my show in general?
  • Will you give me a little linky goodness?
  • Will you share it on Facebook?
  • Will you Twitter some good tidbits?
  • Will you forward my link to some friends? http://personallifemedia.com/podcasts/232-dishymix

Here is an animated .gif you can post on your blog or site to promote a particular episode of DishyMix that you really enjoyed.

DishyMix Animated .gif

As you know, I’m a giver. My show every week is to give back to the community by bringing out the best in the brightest minds in our industry so everyone has access to their thinking and success secrets. Now I am asking for your help.

Will you spread the word for me?

Thank you, thank you, thank you!

Post a comment here if you’ve done me a good turn.

Connect to me and to DishyMix on Facebook, Twitter, LinkedIn, FriendFeed:

Twitter http://twitter.com/susanbratton

Friend Feed http://friendfeed.com/susanbratton

Facebook http://profile.to/susanbratton/

Linked In http://www.linkedin.com/in/susanbratton

DishyMix Facebook Fan Club

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How to Write a Social Media Press Release by Andy Beal, author of Radically Transparent

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This is an excerpt from this week’s DishyMix interview with Andy Beal , founder of Trackur, blogger at Marketing Pilgrim and author of Radically Transparent.
radically-transparent.jpg

Andy started as an SEO specialist, moved into social media and is now on the forefront of online reputation management. In this post, I’ve captured Andy’s advice for creating a social media press release. You can hear the whole interview by clicking below.

 

 

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ANDY BEAL: Well, when you have a typical press release, you’ve got the headline, you’ve got the dateline, introduction, body and then you close it with the boiler plate. And it’s been the same format for about 100 years now. And so, the social media optimized press release is still somewhat theoretical because there’s not a lot of businesses that have adopted it completely. But the bottom line is this: there are a lot of social media tools out there, lots of different social networks that people participate in and why not take advantage of that — of those networks and those channels to get your press release circulated beyond the news desks of traditional journalists and potentially reach, not only social media journalists, like bloggers, but even actually reach the inbox or the social network of your actual target customer directly.

That’s the premise of the social media optimized press release — to provide the tools and the different options to help that message get a little bit further. And some of those things could be just high level..such as social bookmarking links so people can add it to del.icio.us or they can submit it to Digg or they can say “Hey, look at this new announcement from this company. I think it’s really cool.

Other ideas as well include linking back to your RSS feed so that if a journalist wants to keep track of all your future announcements, you don’t want to risk that they rely upon just your press releases each time. Give them a link back to your RSS feed so they can see it.

You’re feeding your most appropriate content to the reader. So, instead of just a long monotonous kind of press release that drones on, it’s in smaller chunks and it has links to video content, podcast content, it’s got all the images they can download for logos right there, and it has RSS and they can add it do del.icio.us and they can post it on Digg and just really facilitate the spreading of that information.

ANDY BEAL: What I always try to do is try to give them a quote that is not just the normal sound bite that’s in a press release but is something that’s going to really appeal to their readers and that they can actually use. And likewise, when I’m talking about the features or I’m talking about a particular announcement I’m trying to think about who’s likely to write about this and writing it in a way so that really what I want them to do is cut and paste right out of the press release because that way they are using my terminology, my keywords, my buzz, and putting that into their article. So, if you can do that then that’s really going to help you get your message across.

SUSAN BRATTON: You can also tag your release with keywords.

ANDY BEAL: Yeah, absolutely. Go ahead and just let them know these are the tags that we think this press release is relevant to. And so, that certainly helps as well with, for example, Technorati tagging. It helps Technorati kind of figure out where the press release should be, and kind of just helps even just as a first glance, just helps someone that’s looking at the press release and deciding if it’s got..if it’s of interest to them or likewise if they submit it to de.licio.us and they’re trying to think, “Well, how should I tag this, what are the relevant key words.” If you’re providing that information to them they’re more likely to tag it with a keyword that is more relevant to you and is going to serve you better than some obscure keyword that they happen to think is relevant to your announcement.

SUSAN BRATTON: One of the things that I liked about the book, Radically Transparent, is that you show social media releases in here and you actually give examples about how to do all the tagging and the bookmarking. That is really helpful. I also want to ask what your opinion is about SEO PR because a lot of times if you actually try to write the press release that you are going to send out over the wire in a manner that creates reasonable keyword density then it doesn’t read very well. What I’ve been doing is I’ve been pushing out SEO PR optimized releases over the wire to increase my chances of it getting picked up by Google and Yahoo! News, but then the one that I send out to bloggers, to journalists, and post on my site is the one that’s written for humans. Is that the wrong way to do it? Is that a reasonable way? What do you recommend?

ANDY BEAL: I don’t think it’s necessarily the wrong way. I think that some traditionalists would argue that only ever send out one press release because if the same press release in different formats lands in the inbox of the same journalist then it may not present quite the best image that you’ve sent it out twice even though it’s slightly different. But I’m more of just a realist, and that is whatever works for you works for you. Certainly, I definitely do agree with you, you can have the risk of over optimizing the press release.

SUSAN BRATTON: It’s almost like you have to over optimize for it to be effective from an SEO PR perspective. You have to say your keyword or phrase, in my case something like “podcasting advertizing,” 63 times in the first hundred words.

ANDY BEAL: Right. And honestly here’s the thing with any kind of content writing, you’ve got those that are kind of stuck in the old way of ‘it’s got to be keyword density, and you have to mention it X number of times’, and really that’s not the case. What you really want to do is to get your message across. You want to get your marketing message across. And the thing with optimizing your press releases for the search engines is to not go overboard and mention your keyword five times in a hundred words. But it’s to just be aware of the fact of are there any opportunities to switch out where you say his or her or the product or the service and replace it with something that is a little bit more keyword rich, whether it’s the name of the CEO, so that it shows up in a Google search for his name as opposed to saying ‘the CEO’, or if it’s saying ‘reputation management services’ as opposed to ‘the services’. Just look for those opportunities. And then lastly, just read it out loud. Whenever I do any kind of optimization for content, the rule of thumb is read it out loud. And as long as if flows when you read it out loud, you’ll know that there’s not too many keywords in there.

For more on this thread or to hear Andy’s opinion on how to find top bloggers to target with your release, or 26 Do-it-Yourself Freebie Online Reputation Tracking Tools, listen here to DishyMix.

Andy Beal, author of “Radically Transparent” on Creating Your Personal Brand, 26 DIY Reputation Management Freebies and Twitter as Mentor

 

 

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Converting Passive Social Media Prospects to Active Social Media Users

Joseph Carrabis continues his guest blogging by answering this question from DishyMix listener Alex Nexbitt, co-founder of Digital Podcast, a digital consultancy focusing on the convergence of brands, media and social technologies.

Alex Nesbitt

Alex Nesbitt’s Question:

One of the biggest challenges with social media is getting passive audience to become active contributors. There are different ways of contributing, for example writing, videos, photos, and there are different reasons for contributing, for example the desire to be seen and recognized, or passion for a topic. What are differences in the reasons why and the ways that women vs. men decide to contribute, and overall what approaches would be most effective in motivating each?

Joseph Carrabis’ Answer:

I’m going to break down the paragraph. Let’s start with “One of the biggest challenges with social media is getting passive audience to become active contributors.”

Active contributors…In a way this question is a good one to build off of Dave Evans’ question. Correct, there are different ways of contributing. Everybody participates to different degrees and in different ways. I’d rather have people pass my blog onto each other than comment on it. (I can already see that this response is going to be another novel length opus…).

Let’s start with the recognition that there’s no such thing as a “passive audience”. The audience may not recognize it as such and the time they give being “passive” has value to them. I’ve written elsewhere that competition has more to do with what people are willing to devote time to than anything else these days (what some have called the “attention economy”). The “passive” audience is already contributing an exhaustible resource to social media – their time.

So they are active, simply not demonstrating it in a way most technologies can easily recognize.

Next I offer that the concept of “active contributors” focuses efforts on an incorrect problem. (To be honest, most of the challenges I deal with working with clients comes from getting them to reframe the “problem” to something more easily solvable — a lesson from freshman physical mechanics).

The concept of “active contributors” does two things right out of the gate; it removes the site owner/management from sharing responsibility for what’s happening and it stops owner/management from recognizing that social sites are based – more than any other sites – on building and maintaining relationships. The reframe you want is “interactive members”.

[a whole thesis could be written about that last sentence because it is also an example of answering part of this question. [As was the previous sentence]]

Interactive – there’s a give and take, a fair-exchange of goods and services, information, beliefs, etc., (see Chapter 8 - Fair-Exchange, or “You Have to Give as Good as You Get” between the people involved

Members – there is little to no social differentiation (class separation) among people involved except that which is actively or passively agreed to and accepted by the people involved.
Most owners/managers, reading this reframe, recognize that their responsibility isn’t to the social site per se; it’s to the individuals adding content to the site. And that, of course, is another reframe, one that falls from the above. “contribute” has vertical attribution, “add” has horizontal attribution. Again, “add” is a relationship word, “contribute” is a hierarchical word (in modern American English, anyway).
(more to follow)

The first series from Joseph, about Boomers and Social Networking starts HERE in a 4 part series. Don’t miss it!

Joseph Carrabis is CRO and Founder of NextStage Evolution. He is also a Senior Research Fellow and Advisory Board Member of the Society for New Communications Research and Director, Predictive Analytics and Senior Fellow at the Center for Semantic Excellence as well as a member of Scientists Without Borders.

Joseph Carrabis

To hear Joseph’s DishyMix interview, click a button below.

Joseph Carrabis, Founder, NextStage Evolution on “Why People Do What They Do.”

 

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Take 3 For a Moment of Beach Bliss

I represent (sell the sponsorships for) Beach Walks, a daily Internet video show artfully produced by Roxanne Darling and Shane Robinson.

This episode is stunning. Rox and friends paddle an outrigger to Mokulua Island off Ohau.

beachwalks.jpg

Take a second and enjoy this 3 minute video.

Ahhhh!

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