I just finished Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal and Dr. Judy Strauss.

Few books can scale for absolute beginners and crusty stalwarts like Radically Transparent. No matter what level your skills, you’ll learn tips and new constructs about managing your reputation online.

I enjoyed how they pulled the whole thing together from beginning to end and finished with a Seven Step Action Plan to outline your strategic goals for creating and managing your online reputation.

Andy will be coming on Dishy Mix in a couple of weeks.

Andy has kindly provided one autographed copy of Radically Transparent to my listeners. Join my Facebook Fan Club and be the first requester and it’s yours!

I am going to focus on the following areas for our upcoming DishyMix interview as I want to talk about personal branding and corporate reputation management:

• Developing your personal brand
• Social media press releases
• Using Technorati, Google and other tools to find the influential bloggers in your space
• Facebook and MySpace for personal and corporate brand extension
• DIY reputation monitoring - how to get guerilla stats on your rep for cheap
• Andy’s recommended Seven Step Action Plan - how to create strategic goals for developing, understanding, managing, growing and repairing your online reputation

DishyMix: Success Secrets from Famous Media and Internet Business Executives