Fake, Fake, Phoney…Yeh, The Most Pure: Joe Pine, Author of “Authenticity” on DishyMix
Here is an excerpt from my interview with Joe Pine, author of Authenticity.
If you like “authentic food court flavored foods,” don’t read or listen to this interview. It’s not for you.
If you listen to the interview, post a pithy comment below to win one of 3 autographed copies of “Authenticity: What Consumers Really Want.”
Excerpt:
Susan Bratton: “Yeah, you can tell what’s fake, but it’s often hard to trust what you think might be real.”
Joe Pine: “Right, because, well and here’s the basic conclusion, it is all fake, it is all fake. I mean at least when it comes to economic offerings, the world of business, where somebody buys something from some corporation.
It is in fact all fake, that all economic offerings are, are in-authentic. And it simply comes from a philosophers viewpoint that says that something is only authentic if it is one not “of man.” In other words, if it’s not done because of society telling you, it’s what you should do, what you should be. That goes back to Jean Jacques Rousseau’s idea of the noble savage, that throws off the dictums of society and becomes his own man in the woods.”
Susan Bratton: “Yeah, the most pure.”
Find out how to keep your brand, your company, your SELF from being fake:
Author Joe Pine on the Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines
podcast directory said,
May 21, 2008 @ 2:53 am
podcast directory
Nicely put
brooke_bryand said,
May 27, 2008 @ 10:01 pm
Fantastic podcast! So inspiring to learn more about the five genres. If you haven’t let go of all three of your book copies, I would absolutely appreciate one!
Gauravonomics said,
May 28, 2008 @ 8:58 am
I totally loved the interview, so much so that it has set me on a wild goose chase on the concept of the ‘noble savage’.
According to Wikipedia, the classical (18th century) characteristics of the ‘noble savage’ include –
* Living in harmony with nature
* Generosity and selflessness
* Innocence
* Inability to lie, fidelity
* Physical health
* Disdain of luxury
* Moral courage
* Natural intelligence or innate, untutored wisdom
I find it fascinating that these very values are on resurgence today. In fact, these are the very values both Joseph and Patricia are talking about.
So, I’m wondering if the noble savage is the ideal for the post consumerist society.
What do you think?
Is the Noble Savage the Ideal for the Post Consumerist Society? | The Marketer Who Went Off Consumption said,
May 28, 2008 @ 11:26 am
[…] for brands, few brands can be called authentic. It was another episode of Susan Bratton’s Dishy Mix podcast that helped me pin down the problem. It’s a great podcast and Joseph Pine, the author […]
Gauravonomics said,
May 28, 2008 @ 9:44 pm
BTW, if you have any more signed copies of books lying around, do think of me. I can’t buy any books in my year of being off consumption, so I’m basically relying on the generosity of friends and strangers. In any case, as you can see, I’m making it a habit to write about your podcasts.