One good thing about my podcast, DishyMix, is that I have it transcribed. There are MANY good reasons to expend the effort to do this:

• Google can index the content.
• People who don’t like podcasts can read the interview.
• Excerpts can be cut and pasted in an email.
• And if someone’s on the fence about listening to the show, they can scan the transcript to see if the time committment is worthwhile.

On top of recording the show and having a transcript produced, I write up an episode title and description. AND I email it to a wide group friends I think will like that particular episode.

AND I email it to my hosts and my mutual friends.

AND I blog it.

AND I post it on Facebook.

AND I post it on my Facebook DishyMix Fan Club.

AND I Twitter it.

So many podcasters don’t promote their guests. It’s like an audio black hole.

If you have some good advice for podcasters on promoting their show, lay it on us by commenting below.