Advice for PR and Corp Comm Pros.

Discussion includes the atomization of the web, “tasty spider food,” video communications, corporate blogging, SEO PR, measuring Consumer Generated Media, measuring qualitative and quantitative ROI for marketing communications, creating tasty blogger food and communicating to the blogger channel as well as Susan’s “Personal Life Media Bear Hug” — the way she packages social media ad programs for her sponsors of her podcasts and vidcasts.

Listen to it hear on Blog Talk Radio.

Here are the questions I answered:

1) Please describe PLM.

2) What are the top three marketing trends you see happening for Business Communicators? (PR and Marcomm folks)

3) What are many PR/Market folks not realizing/understanding about Social Media and its ramifications on business?

4) Can you give some specific case studies from PLM involving deals where you’ve utilized new media techniques to help get a sale?

5) How can people measure ROI effectively with their online initiatives?