On this episode, I changed up the format. Instead of a guest, I did the show solo. A first for me. I wanted to bring listeners up to speed on how I weave together running a start up, sitting on multiple boards, co-managing an industry association and how I produce my own weekly audio show and companion blog, DishyMix.

If you think about me only in the context of ad:tech, or only know me from DishyMix, or only know me as the Vice Chair of the Association for Downloadable Media, read on.

I’m one busy girl and take a moment on my own show to share my work and a few of my personal travails — not to self-aggrandize — but to encourage you to step up in a way that works for you.

This show includes:

• Running 21st Century Mom & Pop Shop
• Intimacy, Connection and Honesty in Marriage
• Promoting Myself Through Social Media
• Serving on Board of Directors/Advisors
• How to Give Back to Your Industry
• Indulging My Passion for Exploring the Personal Power of the Famous People in Our Industry

Bratton Revealed: DishyMix Host Susan Shares Her Rocky Patches, Self-Promotion Tips and Her Allure with Your Personal Life

I’m driven to connect with people. My “special purpose” is to divine the unique talents and value that an individual offers and to want to support, promote and celebrate that. That’s why I do my weekly DishyMix show - I want to find out what drives the titans of our industry and how they’ve leveraged their capabilities to create their success. My aim is to help others model success through the insights I can uncover in my interviews.

And if my show helps enrich your thinking, will you forward it to a friend or colleague? I’m trying to double my audience and I welcome your support.

If you’ve listened to my DishyMix show, will you consider filling out my Listener Survey (anonymous and takes 2 mins), joining my Facebook Fan Club, and/or writing a 1 sentence review of the show in iTunes?

• Here is a link to the Listener’s Survey.
• Get free, autographed books, discounts, promo codes and product freebies when you join my Facebook Fan Page for DishyMix.
• Here’s my personal Susan Bratton profile on Facebook. Let’s connect.
• Let’s connect on LinkedIn
• To write a review in iTunes, just launch iTunes, type DishyMix into the search box on the top right, click on my show with the turquoise image of my face, scroll slightly down below the show description to Customer Reviews and click to the right on “Write a Review.” You’ll have to log in to your iTunes account and then you’ll write and approve it. Simple!

Thanks again for listening. I really appreciate your precious time. Let me know any comments or ideas you have about DishyMix. I am in service to you.

Every week without fail I interview a famous author, inventor, executive or industry pioneer about their work and their life on my DishyMix online show. I explore the both the “executive” side of the guest and the personality behind the “industry name.” I try to blend education and entertainment and always look for one “aha moment” my listeners can apply to their life.

This tribute is to the guests of DishyMix and the great experiences and advice they’ve shared.

Here are my “lessons learned.” What are yours?

Joseph Carrabis, Founder, NextStage Evolution explained why women love community and men love power and authority, even after 10 million years of evolution.

Julie Roehm Founder of Meta LLC lived through a hellacious reputation scandal and redoubled her value on the importance of corporate culture and finding one’s fit.

Brad Berens, Chief Content Officer of iMedia and ad:tech gave me the perspective that even Shakespeare cared about aggregating an audience 400 years ago.

Wenda Harris Millard, President, Media, Martha Stewart Omnimedia shares her famous expressions,“Speed kills (if you don’t have it”.) “Look, I have an MBA, too, so I get the analysis thing. And I certainly like to inform my decisions with good data, and I like to be very thoughtful. But, you know, at a certain point you have two alternatives. If they both look pretty damn good, hold your nose and jump.”

Bob Garfield, Ad Age AdCritic, NPR Personality, Experimental Essayist and Author gave me the courage to be more fearless as a writer and interviewer. His actions gave me permission to stretch and own my thoughts out in the world.

Sir Ken Robinson, Creativity and Innovation Expert made me realize that I was schooled in an outdated industrial revolution educational factory – aka “public school” – and I’d fight the rest of my life to expand the ways I could continue to make new trysts with life.

Steve Wozniak, EVP, CTO, CVO, Jazz Technologies & Co-founder, Apple Computer warned me that once the press gets a fact wrong, it is promulgated through the annals of history. Beware.

Seth Godin, Author, blogger, speaker and entrepreneur crystallized for me the new “atomized” landscape of the Internet information economy.

Eric Maisel, Ph.D., Author of more than thirty books on creativity explained to me that creative types are often not crazy or depressed, they may simply be having an existential crisis.

Mark Silva, Managing Director of Real Branding embodies success through following and then expanding on one’s passion, even if it starts with something as simple as a cold, frosty beer.

Sarah Fay, CEO, Carat and CEO of Isobar U.S. impressed on me the value of going long in a world of job hoppers by growing with the same company for 15 years.

Rafe Needleman, editor of CNET Webware.com shared a crazy little habit he had of writing precisely 180 words for story after story. Precision isn’t crazy and rigor can be good.

Patricia Martin, Author, RenGen and President, LitLamp Communications Group opened my world to a whole new way to define “cultural creatives” – the exciting, new Renaissance Generation.

Doron Wesly, VP, Strategic Services, Marketing Science Millward Brown showed me that being silly is almost always a delight to everyone.

Daina Middleton, former HP exec, now at Moxie Interactive proves that women can be tomboys one minute and 100% female the next and be loved by all in business and in life.

Mitch Joel, President of Twist Image taught me the three steps for creating a Personal Brand.

Mary Hodder, Founder and CEO, Dabble.com prompted me that everyone should try a lot of different jobs during their career because every experience gives one a unique and irreplaceable take away.

Pinny Gniwisch, Founder, EVP of ICE.com creates a living legacy for his faith – Judaism - by bringing the stories of his religion to hundreds of children a year through experiential learning.

Doug Weaver, CEO of Upstream Group reminded me that good selling ALWAYS includes reaching high, reaching wide and deeply understanding your client and that there is just no other way than to do the work.

SCROLL DOWN THIS PAGE TO LISTEN TO ANY OF THESE EPISODES.

Success Secrets from Famous Media and Internet Business Executives

One good thing about my podcast, DishyMix, is that I have it transcribed. There are MANY good reasons to expend the effort to do this:

• Google can index the content.
• People who don’t like podcasts can read the interview.
• Excerpts can be cut and pasted in an email.
• And if someone’s on the fence about listening to the show, they can scan the transcript to see if the time committment is worthwhile.

On top of recording the show and having a transcript produced, I write up an episode title and description. AND I email it to a wide group friends I think will like that particular episode.

AND I email it to my hosts and my mutual friends.

AND I blog it.

AND I post it on Facebook.

AND I post it on my Facebook DishyMix Fan Club.

AND I Twitter it.

So many podcasters don’t promote their guests. It’s like an audio black hole.

If you have some good advice for podcasters on promoting their show, lay it on us by commenting below.

Susan,

I selected a few podcasts off iTunes recently to preview for help in getting my new career off the ground.  And yours, DishyMix, was one of them. I did not expect much, perhaps you were too cute or social looking to be of value to me as an entrepreneur.  Many of the ones I have previewed recently were a waste of time. They were more entertainment value than business value and some podcasters, especially ones with co-hosts, burn up time talking about the weather and their visit to their brothers house than anything I would be interested in hearing. But was I wrong about you!

The first one I listened to was your interview with the Woz, as I set off for a run through the park with my iPod in tow. I have for so long admired him as a person as very good role model, as you pointed out yourself, that which is lacking so much in todays youth culture and business environments. You brought the best of him out. You did a great job and you are very good at what you do! And, you happen to also be very cute.

I am now looking forward to listening to more and checking out your great web site as I set off in a new business direction of database developer and consultant (from audiovisual) and trying to figure out how to market myself in this age of the Internet. In that regard, may I make a suggestion? This is a new business networking site that is more about real business people helping out other business people with value content and not so much of the social junk like a myspace. Check it out!

Link: http://biznik.com/members/george-wilkinson

Regards,

George Wilkinson

Advanced Technological Services
Ask Susan Bratton for His Contact Info.

George Wilkinson was recipient of a “Mad Dog Award” from the FileMaker Inc. Public Relations Department at the 2007 developer’s conference.

ATS Blog

White Paper MCSD7

A/V Articles at HomeToys

Member of the FileMaker Business Alliance
FileMaker Database Development Services
Business and Office Efficiency Consulting
Technical Writer and Author
CEDIA Certified Professional Designer
#44223

In 2007, ad:tech inaugurated a new category to the ad:tech Awards program, the Industry Achievement Award.

The category is devoted to individuals rather than to creative campaigns or projects. Three outstanding individuals are honored each year for their altruistic contributions and the selfless acts that pushed forward the digital marketing industry.

This “Industry Achievement” award, the only one of its kind in the industry, honors those who have given long-term dedication and consistent outstanding service to online marketing through efforts such as working on industry association boards, helping cement standards, offering break-through thinking that changes the way the industry operates, and to funding research to make more fact-based decisions.

The advertising marketplace thrives due to the commitment of those who have grown and tirelessly shape the industry. The first three recipients of the Industry Achievement Award in 2007 were Scot McLernon, SVP Sales, CBS Digital Media; Sarah Fay, President, Isobar USA and David Smith, CEO, MediaSmith.

In 2008, Kate Thorp, CEO of Real Girls Media Network, Inc., Pete Blackshaw, EVP of Nielsen Online Strategic Services and Rich LeFurgy, Principal at Archer Martin are honored for their outstanding and ongoing contributions to our industry.

Kate Thorp began as a CNET evangelist in the early years of the web. She was one of the found members of the Internet Advertising Bureau. She went on the found and run Lot21, an early digital agency acquired by Carat. From there she ran global media for another high-profile agency, AKQA before most recently forming Right Girls Media and launching her first site, Divine Caroline. Kate has always been at the forefront of digital media, working to establish best practices and lead the charge for amazing work and especially for representing the power and elegance of women in digital marketing.

Pete Blackshaw started out as one of the first interactive brand managers at Procter & Gamble. He created FAST – the Future of Advertising Stakeholders – a group of market leaders devoted to online advertising that helped cement P&G’s early work in digital media. Pete coined the term “consumer generated media “ aka “CGM” when founding Planet Feedback, one of the first firms to understand the importance of measuring online word of mouth. Pete co-founded WOMMA, has a book coming out called “Satisfied Customers” and is now leading the charge to keep the marketing industry honest, ethical, credible and trusted. There is simply no one better to hold us up to a high standard than Pete.

Rich LeFurgy is considered by many to be the father of interactive marketing. As the original Chair of the IAB, he valiantly led online publishers through the first industry standards to create what is now a multi-billion dollar industry. Through his devotion and commitment, his public persona and his big vision, the industry is successful today. Rich has participated on many associations, he’s been an investor, an advisor, an evangelist, and been on the boards of some of the most recognized companies in the industry, artfully guiding them to success including Ad Relevance, Blue Lithium, Glam, Google, x+1, Fathom Online and more.
Track the careers of these amazing industry icons and model yourself after any one of them if you want to selflessly be involved in continuing to create our industry. They are all exemplary models of contribution and success.

Congratulations Kate, Pete and Rich. Thank you for all you’ve done and will continue to do.

If you’ve listened to my DishyMix show, will you consider filling out my Listener Survey (anonymous and takes 2 mins), joining my Facebook Fan Club, and/or writing a 1 sentence review of the show in iTunes?

• Here is a link to the Listener’s Survey.
• Get free, autographed books, discounts, promo codes and product freebies when you join my Facebook Fan Page for DishyMix.
• Here’s my personal Susan Bratton profile on Facebook. Let’s connect.
• To write a review in iTunes, just launch iTunes, type DishyMix into the search box on the top right, click on my show with the turquoise image of my face, scroll slightly down below the show description to Customer Reviews and click to the right on “Write a Review.” You’ll have to log in to your iTunes account and then you’ll write and approve it. Simple!

Mark Silva, Managing Director of Real Branding, a independent interactive agency in SF and the guest of this week’s DishyMix weekly online audio show about digital marketers shares his rediscovered passion for painting with listeners. Here are samples of Mark’s work.

Recent painting of kids playfully dashing from waves at beach:

Quick illustration of my wife and me:

Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency

Advice for PR and Corp Comm Pros.

Discussion includes the atomization of the web, “tasty spider food,” video communications, corporate blogging, SEO PR, measuring Consumer Generated Media, measuring qualitative and quantitative ROI for marketing communications, creating tasty blogger food and communicating to the blogger channel as well as Susan’s “Personal Life Media Bear Hug” — the way she packages social media ad programs for her sponsors of her podcasts and vidcasts.

Listen to it hear on Blog Talk Radio.

Here are the questions I answered:

1) Please describe PLM.

2) What are the top three marketing trends you see happening for Business Communicators? (PR and Marcomm folks)

3) What are many PR/Market folks not realizing/understanding about Social Media and its ramifications on business?

4) Can you give some specific case studies from PLM involving deals where you’ve utilized new media techniques to help get a sale?

5) How can people measure ROI effectively with their online initiatives?

A big, directional demarcation point in the evolution of the web has happened. Meet Mark Silva, Managing Director of Real Branding — a watchdog for these shifts — on this week’s DishyMix podcast.

Mark is going to answer three DishyMix listener questions and guest blog his answers here on the DishyMix blog.

Would you like to win a book, a beer tasting or an hour of consulting with Mark, a Marketing 2.0 Guru?

Submit your question for Mark’s guest blog posts by sending your question to me at susan at personallifemedia dot com by May 1st. The three best submissions, chosen by Mark, will be awarded a prize!

1) One hour consulting with Mark Silva on 2.0 marketing. Confidentiality guaranteed. Ask him your pressing marketing questions.

2) Invitation to an exclusive Beer 2.0 session at Real Branding in SF, LA or NY - a quality beer tasting with an hour discussion about a burning topic/opportunity in 2.0.

3) An autographed copy of “Groundswell” by Charlene Li and Josh Bernoff of Forrester Research courtesy of Mark Silva.

Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency.

Please help DishyMix grow - send this blog post to anyone you think would benefit from Mark’s perspective or who would enjoy one of these prizes.

(Get consistent access to free, autographed books, discounts, promo codes and product/service freebies when you join my Facebook Fan Page for DishyMix.)

Rules of Engagement: Mark will choose his three favorite questions. The #1 choice will get to choose their prize of the three. The second choice will get to choose from the two remaining prizes. The final selection will be awarded the remaining prize.

Mark Silva, Managing Director of interactive agency Real Branding is on the DishyMix podcast.

One of his passions is beer. He’s tasted over 2,500 different brews and has deep mastery in both the product and the market.

Mark Silva, Real Branding on Consolidating Social Maps, the “New School” of Beer and the Connected Agency

Listen to the show to hear what’s happening in the forefront of beer-making and if you are enticed, here are some places you can score the brands he recommends:

In San Francisco, two great places for beer:

City Beer Store on Folsom btwn 7th & 8th

Toronado Bar at lower Haight @ Filmore

Beers we discussed on DishyMix:

(Each bottle can set you back up to $25, fortunately. They’re starting to price with wine as they go toe-to-toe in gourmet complexity and grandeur):

Russian River Brewing Company – not just beer 2.0, he’s also publishing using wordpress for his tribe of fanatical devotees:
http://russianriverbrewing.com/wordpress/
Mark’s favorite beers from Vinnie are Temptation and Supplication, 100% Brettanomyces yeast (what gives some Rhones that funk that connoisseurs love).

Allagash
Check out his barrel-aged offerings

Dogfish Head
Red & White, Pangaea and World Wide Stout are epic.

Lost Abbey Brewing Company
Check out Tomme taking on eBay on his blog

Avery Brewing

Firestone Walker Brewing

If you ever find their anniversary ale on a shelf buy it and be willing to bay 2x the price. It will be an unparalled experience