Seth, having recently done a DishyMix interview discussing his new book, Meatball Sundae*, is now guest blogging here to respond to listeners’ questions.

*Get Meatball Sundae FREE.

Desiree Scales

CEO, Bella Web Design, Inc.

Desiree Scales wrote:

What is your definition of an “exceptional” company? How can companies make themselves stand out in this economy and what is the first social media ladder rung they should step on?

Seth Godin Answers:

A great question with a twisted answer:

My definition of an exceptional company is completely irrelevant.

Who cares if I think a company is remarkable? What matters is what your customers and prospects and audience thinks. If people talk about it, the word spreads.

Too often we worry about the authorities or the critics or the standard bearers. They don’t matter.

The first rung of the social media is always the same: ordinary people who are blown away by what you do.

Listen to the Interview HERE:

Seth Godin, Leader of the New Marketing Movement on Authenticity, Google Dicing and Orange Rubber Squids