Seth Godin/Meatball Sundae Answers Question: “How do you identify if your company should stick to the meatballs, or go for the sundae?”
Seth, having recently done a DishyMix interview discussing his new book, Meatball Sundae*, is now guest blogging here to respond to listeners’ questions.
Søren Sprogø
Web Analyst at Cofman.com
Question: How do you identify if your company should stick to the meatballs, or go for the sundae?
Seth Answers: “A great question. The answer is pretty straightforward: if you want to make sundaes, you have to give stuff up. Mostly you have to give up control. Control over what you make and control over your forecasts. Control over the conversation and control over where and what people do when they interact with you.
Apple is very smart in that they know that they can’t embrace the openness of the web and still be a secretive fashion-driven company.
You need to choose.”
Listen to the Interview HERE:
Seth Godin, Leader of the New Marketing Movement on Authenticity, Google Dicing and Orange Rubber Squids
