Meatball Sundae, Seth Godin - 14 Trends for the New Marketing Movement
Last night Tim and I spoke to a room full of entrepreneurs in Squaw Valley. We were hosted by David LaPlante of Twelve Horses, a relationship marketing and web development advertising agency with operations in Reno, Las Vegas, Salt Lake, Phoenix and Atlanta.
Tim and I spoke about running Personal Life Media as a virtual organization, comprised of more than 40 team members who work literally all over the world on our business. We are a Web 2.0 company, utilizing many of the free tools and services available to business owners that allow us to cosst-effectively scale, manage and market our business.
We are one year old, produce 22 weekly online shows and have a half million xBoomer listeners each month.
We overlaid our business strategies onto the 14 Trends No Marketer Can Afford to Ignore that Seth Godin says are key for today’s business in his excellent new book, “Meatball Sundae: Is Your Marketing Out of Sync?” Some of them include Outsourcing, The Long Tail, Amplification of the Voice of the Consumer, Why Your Customers Have an Extremely Short Attention Span and the New Gatekeepers.
I promised in our speech to list some of the sites that we regularly use to run our day to day operations.
It may seem overwhelming, but if you go to each of these sites and familiarize yourself with their offering, I know that as a savvy entrepreneur, you will have a good sense of those sites you’ll be able to use to further your own business. Just pick one and start, then build from there. You can do it!
While you’re on Facebook, please friend me and join my DishyMix fan club. I offer all kinds of goodies to my fans in the form of free goods and services and autographed copies of books.
Here’s the interview with Seth Godin about Meatball Sundae. I encourage you to listen if you haven’t yet:
Seth Godin, Leader of the New Marketing Movement on Authenticity, Google Dicing and Orange Rubber Squids
And here’s the list of Web 2.0 New Marketing Movement sites. Enjoy!
Make a video about your product or service.
Find the most popular bloggers in your category.
Integrate your products into vertical, niche podcasts and/or sponsor the podcasts.
Write a story and get your customers to “vote” on it on DIGG.
Help interested prospects “discover” your website.
Upload your address book and start connecting with your friends. Use your news feed and the Share Bookmarklet application to let them know what you are up to and keep yourself top of mind. Start a Group or Fan Club in Facebook for your brand.
Start a MySpace page and “friend” other users to create new ways to connect.
Use Twitter to micro-blog if blogging is too much work. “Follow” other Twitterers who are in your business area. Share information, news, links, ideas and yourself.
Join this online business network and use the Ask & Answer feature to find out interesting information from your business associates. Also a great recruting tool.
Start a blog. Share your knowledge. Develop a following. Become indispensible in your category of expertise.
Use this tool to recruit talent for short term projects. Find experts. Offer your services to Craig’s List users.
Personal Life Media’s web design firm. This is not free, but good design is ALWAYS worth the expense.
Go global with free online telephone and video conferencing.
Work collaboratively, tracking projects onlinen with local or remote teams.
Send big, fat files free.
Web hosting, domain services (your web address or URL) and email services. Don’t buy capital equipment, rent just the slices you need.
Put your press releases over the wire on PR Web. Pay at least $80 and you’ll be guaranteed to get your announcement in Yahoo! News with the PR Web relationship. Put the relase through NewsForce (below) first to optimize the key word density for your release against your keywords and you’ll surely also get picked up in Google News.
Optimizes your press release for key words so the search news feeds can find you.
Let me know if you have other good resources to add to this list. And if you have questions, just send me an email susan at personallifemedia dot com.
Reid Walley said,
March 23, 2008 @ 2:55 am
Great interview with Seth Godin. I’ll be signing up with Squidoo.com, reading his recommendation of The Art of Possibilities and giving presentations and speeches with absolute passion!
Joe Beaulaurier said,
March 24, 2008 @ 9:49 am
Thanks for the mention and link. If I may be so bold might I ask that it be changed from “PR Web” to “PRWeb?” That would help others find this post when looking for what else they can be doing in addition to using PRWeb.
Also the SEO Visibility package at PRWeb includes use of the SEO Wizard (at no additional charge) which enables optimizing key word use in your release and to see the result as a search bot does. This saves from having to spend money elsewhere to do this.
Joe Beaulaurier said,
March 24, 2008 @ 9:50 am
Sorry… meant to better identify myself..
Regards,
Joe Beaulaurier
PRWeb
Edgar said,
March 26, 2008 @ 6:38 am
I would add one more tool to this list. We use Wrike as a marketing management software. They have an interesting video you might be interested to watch http://www.wrike.com/planning-in-wrike.html.