Wenda Millard talks about her new role at Martha Stewart Living, the heady days at Yahoo! as CRO and what it was like to launch the Internet Advertising Industry.

On MSLO: The mission is clear. The brand is vast. Customers are happy.

Wenda talks about the most difficult decisions she wrestles with. They come when there’s tension between advertising and editorial now that she’s responsible for “both sides” of the business. (Hence the funny quote above.)

Hear a terrific story about the state of the art in product integration, also known as branded entertainment with a Dove ProAge sampling program, magazine insert and product integration on Martha’s TV show discussing three generations of beauty. Marketers are pushing more and Wenda knows where to draw the line.

Then Wenda shares the great times at Yahoo! when she took the ad revenue from $730 million to $6.5 billion. Wow. One of the stories involves moving the stock price by eating her own dog food.

The there’s:

Career advice from Wenda:

• Know your craft.
• Change jobs a lot in your first 10 years on the job.
• If you don’t love it, don’t stay in it. Passion is a great driver of success.
• “Speed kills”…if you don’t have it.
• Hold your nose and jump.

Wenda also shares the most interesting story of the crazy Internet bubble. Get the DoubleClick famous sales meetings story with Wenda as “Camp Mom.” I’m kinda scared. But her minions were definitely NOT. Hear what they did. Funny, funny, funny.

Then Suz and Wenda play “Guess the 5 Food Trends for 2008.” See how you do.

Finally, Wenda shares the menu she’s planning for company, including flavors and colors. YUM.

• Veal and Artichoke Stew
• Arborio Rice with Saffron
• Roasted Carrots with EVOO and Salt
• Roasted Pears with Goat Cheese, Honey and Pepper

The recipe will be posted shortly. Stay tuned.

Oh, and tune in to Wenda’s fabulous interview! She’s fun, amazing, wonderful, warm, informative and in charge. (but not large)

Wenda Harris Millard, Martha Stewart Living on Intelligent Marketing, The Go-Go Days and Food Trends