I interviewed Patricia Martin, author of RenGen this week for an upcoming DishyMix episode and told her that her book gave me the idea/power/confidence to approach the Silicon Valley Art Museum about sponsoring them with assets from Personal Life Media.

Here’s the story:

Patricia,
It was wonderful to interview you this week for DishyMix. I want to introduce you to Gregory MacNicol, the Chair of the Silicon Valley Art Museum. After reading RenGen, you inspired me to call Gregory and offered Personal Life Media to be a patron of SVAM.org.

When I launched the company, I targeted the content of Personal Life Media to “cultural creatives.” That was before reading your book. Since then, I’ve come to understand that my customers are VIVIDs - focused on authentic content experiences, beautiful design and the belief in self-actualization. You’ve taken the psychographic profile of the cultural creative to a new level of persona marketing through your research for RenGen and your description of the VIVID cohort.

The 20+ weekly audio and video shows on Personal Life Media are purposefully “anti-mainstream,” created by unique “indie” hosts and the focus is on growth and self-actualization in myriad personal areas. My site is beautifully designed (by Holocosmos) and that is one of the most important aspects of my brand — creating trust and value prior to someone even listening to or watching one of the shows on our network.

Once I understood from RenGen how the power of supporting the arts from a corporate perspective is very in line with VIVID values and that the idea of aligning my business with the arts is of value not just to me, but to my customers at Personal Life Media, I immediately called Gregory. The Silicon Valley Art Museum is a virtual organization (no mortar, just clicks) devoted to showcasing artists who merge technology and art. It’s a perfect parallel in that I am enabling the amazing work of my show hosts to have a global, rather than local voice for their work through the empowering value of a microphone and a digital audio file to deliver their “art.”

I have been a patron of the arts my whole life, buying original works starting in grade school in the late 60’s with my first Jim Dine lithograph. I have a small but delightful collection including an 10′ high Gregory Hawthorne mild steel “Totem” sculpture, a Diego Gravinese diptych amusingly entitled “The Day Michelle Yeoh Saved My Life (and Pichu was Amazed),” multiple abstracts from both Margaret Ross Tolbert and Silvia Poloto, and a custom installation (including a 180′ mounded lawn sculpture — about half a football field…) by Gordon Huether of stainless steel and dichroic glass rods, not to mention a penchant for miniature Southwestern Pueblo pottery.

I love the arts. I love technology. And so does our Personal Life Media audience.

Your book, RenGen, stitched together the power of combining my passions and told me that there are many, many people just like me, seeking a VIVID life.

Gregory MacNicol is a kindred spirit. Providing a forum for artists to gain recognition at the intersection of technology and art. It is my hope to support his organization through the power of my network and the media I can bring to bear on his behalf.

Thank you for your request to hear my continuing story and the impact your book has had on me.

To Art! To Life!

Vividly Yours,
Susan