Supporting the DishyMix podcast interview with Dov Seidman is a series of guest bloggers asking Dov additional questions. Here is the fifth question in a series of five (from Jim to Dov) to whet your appetite. Here is the first, from Ian Schafer, Deep-Focus and the second from Sarah Fay, Isobar US/Carat. Here is the third from Matt Blumberg, Return Path, here is the fourth from Ben T. Smith of Merchant Circle.

Q: Jim Louderback, CEO, Revision3: Where did you come up with that cover line for the book? It’s terrible!

A: Dov Seidman, Author of “HOW: Why How We Do Anything Means Everything…in Business (and in Life)” While I appreciate the question, and laughed when I read it, I must respectively disagree. Terrible?

Frankly – and I think Jim might also laugh to hear this – HOW: Why HOW We Do Anything Means Everything…in Business (and in Life) beat out some of the other contending titles. If one of them were chosen, we might have something more than “terrible” on our hands.

The very first line in the book is: “This is a HOW book, not a how-to book.” I meant this. HOW is not reducible to Five Rules of This and Ten Practices for That. It’s a new way of looking at the world, and the title is meant to capture that. What does HOW mean? Everything. And it’s not just about business. It’s about everything you do, always. It’s a new way of being, and that’s why I must debate that it’s terrible and say that it’s authentic.

Episode 29: Dov Seidman of LRN and Author of “How: Why HOW We Do Anything Means Everything… in Business (and in Life)