The final deadline for the ad:tech awards is this Thursday!

Submit your work today.

Be recognized as a leader in digital marketing at the 11th Annual ad:tech Awards Ceremony, being held at a local nightspot on the first evening of ad:tech San Francisco. Award winners will be individually recognized and will take the stage to accept their trophy and acknowledge contributors. Heavy hors d’oeuvres and a hosted bar will be provided to all guests while DJ E-Rock spins music throughout the evening. Don’t miss the live performance of Nick Myerhoff (owner and designer of GIRLRIDER) who will be creating a unique grafitti mural at the ceremony.

Award winners will also be featured for one year on a dedicated micro site (distributed to media channels) and highlighted in the ad:tech San Francisco Show Daily, distributed to all attendees.

Increase your chances to win, submit to multiple categories, including:

	Best Multi-Cultural Campaign: Campaigns specifically targeted to a specific cultural audience (e.g., African-American, Hispanic, Latino, Asian).
	Best Interactive Broadcast Ad: Online ads that use streaming technology to broadcast content (e.g. audio/pre roll).
	Best Direct Response Campaign: Direct to business or direct to consumer campaigns that yield a measurable response rate.
	Best Affiliate Marketing Campaign: Affiliate marketing campaigns and programs that drive a significant amount of the company’s business at a positive ROI.
	Best Business-to-Consumer Transaction Web Site: E-commerce Web sites that support the sale and distribution of consumer products.
	Best Business-to-Business Transaction Web Site: E-commerce Web sites that support the sale and distribution of BtoB products.

Submit your work today.

Register for ad:tech San Francisco and the Awards Ceremony here.

Visit the ad:tech Awards web site for additional information on:
FAQ | Categories | Submitting Details | Fees
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Eric Maisel, host of two shows on the Personal Life Media network, has a new book out called “The Van Gogh Blues” which deals with the depression often encounted by “creative types.”

In this interview, Eric talks about “Making vs. Finding Meaning” - you don’t need to look for meaning, you should shift toward “making meaning” into your life.

His creativity show helps you become more creative everyday and deal with the issues associated with being creative:

Joy of Living Creatively: Tapping Your Innovation and Imagination

His “meaning” show, Purpose-Centered Life, helps you find meaning in the life you are already living, rather than going outside of yourself to find meaning.

Your Purpose-Centered Life: A Plan for Authentic Living

These two shows work very well together or can be enjoyed separately. I hope you’ll tune in to one or both. I enjoy them every week and they add much to my life.

Enjoy!

I was interviewed by David Wolfe of SmallBiz America Radio. Listen now.

Meet Susan Bratton, Web 2.0 entrepreneur, blogger, podcaster and social media marketer. Learn about the “near-death experience of her marriage” that led to her founding Personal Life Media. Find out how the intimate medium of blogging and podcasting, or as David calls it “the who behind your biz” can create a level of authenticity and transparency beyond any other marketing tactic.
Find out how Susan uses Facebook and LinkedIn to market herself and her shows. And get great advice on how YOU can get a speaking opportunity at a professional conference in your business with Susan’s step-by-step practical advice. She has programmed conferences and industry events for twenty years and will give you a fresh perspective on how to get speak-ops to further your brand and business.
This is a content-rich episode with a lot of actionable information to make you more successful today.

Here is a free “BOGO” (buy one get one) offer from my DishyMix sponsor, ICE.com. Use promo code DISHY at check out to get an additional 20% off and free shipping! Only 2 weeks until Valentine’s Day and the #1 gift women want is jewelry.

Episode 30: Doron Wesly, Millward Brown’s “Stats Man” Dishes the Gossip With Suz on “Chardonnay Tawk”

Who constantly reinvents herself? Who just got engaged? Who is the super-cool chica with whom we want to have pedicures? For whom, when they fell in love, was it pure agony? Who has the best combination of freckles and dreads? Who is mad at Doron? Who owns a bar? Who still dresses like Allie McBeal? Who has the most beautiful wife in the world? Who is a big mover at AOL now? Who is the best at debating politics?

Who takes 400 slides to do a 20 minute presentation? Who is the fair-haired beauty? Who was key in driving interactive forward in the early days? Who has been married to their sweetheart for 15 years? Who plays the Ukulele? Who should be doing FedEx commercials? Who is moving abroad? Who is a magician? Who moved to Toronto? Who is a visionary? Who doesn’t want to fly on Bill Gates’ jet? What color are Martha Stewart’s offices?  Who is well-suited to be a CMO?

If you can resist listening to this episode of DishyMix, smack yourself — twice — because you are a BORE!

Julie Roehm, Molly Parsley, Melinda Gipson, Hugh McGoran, Heidi Lehman, Jason Krebs, Tom Hespos, Adam Gerber, Benjamin Hill, Tim Kopp, Corey Kronengold, Leslie Laredo, Daina Middleton, Dave Morgan, Nick Nyhan, Greg Stuart, John Stichweh, Geoff Ramsey, Joanne Bradford, Wenda Harris Millard, Julian Aldridge, Allison Arden, Michael Barrett, Judit Nagy, Mike Stoeckel, Mary Bermel, Lynn Bolger, Rick Bruner, Sarah Fay, Masha Geller, Crystal Guerin, Jack Haber, Taddy Hall are are in the mix.

Supporting the DishyMix podcast interview with Dov Seidman is a series of guest bloggers asking Dov additional questions. Here is the fifth question in a series of five (from Jim to Dov) to whet your appetite. Here is the first, from Ian Schafer, Deep-Focus and the second from Sarah Fay, Isobar US/Carat. Here is the third from Matt Blumberg, Return Path, here is the fourth from Ben T. Smith of Merchant Circle.

Q: Jim Louderback, CEO, Revision3: Where did you come up with that cover line for the book? It’s terrible!

A: Dov Seidman, Author of “HOW: Why How We Do Anything Means Everything…in Business (and in Life)” While I appreciate the question, and laughed when I read it, I must respectively disagree. Terrible?

Frankly – and I think Jim might also laugh to hear this – HOW: Why HOW We Do Anything Means Everything…in Business (and in Life) beat out some of the other contending titles. If one of them were chosen, we might have something more than “terrible” on our hands.

The very first line in the book is: “This is a HOW book, not a how-to book.” I meant this. HOW is not reducible to Five Rules of This and Ten Practices for That. It’s a new way of looking at the world, and the title is meant to capture that. What does HOW mean? Everything. And it’s not just about business. It’s about everything you do, always. It’s a new way of being, and that’s why I must debate that it’s terrible and say that it’s authentic.

Episode 29: Dov Seidman of LRN and Author of “How: Why HOW We Do Anything Means Everything… in Business (and in Life)

Supporting the DishyMix podcast interview with Dov Seidman is a series of guest bloggers asking Dov additional questions. Here is the fourth question in a series (from Ben to Dov) to whet your appetite. Here is the first, from Ian Schafer, Deep-Focus and the second from Sarah Fay, Isobar US/Carat. Here is the third from Matt Blumberg, Return Path.

Q: Ben T Smith, Chairman, MerchantCircle:  How do you balance your business objectives with the objections raised by a vocal minority? If you have 100 people who just hate what you are doing who all have a mouthpiece with the web….you know their issues but just don’t agree. What do you do? Consider the Facebook feeds issue or their new beacon issue. The rapleaf issue. Or my mistake. At Spoke of listening to these people and chickening out of some stuff.

A: Dov Seidman, Author of “HOW: Why How We Do Anything Means Everything…in Business (and in Life)”  First, it is important for me to say that if you don’t want to be caught with your hand in the cookie jar, don’t put your hand in there in the first place.   You’ll never be able to fight our interconnectness, and you can’t pick up and move to the next town, like you may have done in the past.   The best thing to do, if you want to be successful over the long term, is to do the right thing.

That said, if you have a vocal minority that is covering activity of a more benign nature, the best thing you can do is listen, be transparent, and if you have to act, act quickly.   If you are actively transparent in your affairs, are quick to respond when needed in an open and authentic manner and you do so consistently, you develop a protective shield – called an earned reputation – that can overshadow your critics and certainly enable you to bounce back faster if you are ever in a situation where you simply made a mistake.

You have two choices as people and as businesses – you can hunker down and try hide from the conditions of our new world or you can lean in and embrace the new world and turn its conditions to your advantage.  If you’re world is impacted by social media, you better embrace it.

Episode 29: Dov Seidman of LRN and Author of “How: Why HOW We Do Anything Means Everything… in Business (and in Life)

Oh, Behave!

On this week’s DishyMix audio show and podcast, meet Dov, founder and CEO of LRN, a company dedicated to creating ethical, sustainable and profitable business cultures. Have you ever been put to the test ethically in a business deal? Have you worked at an unscrupulous company? Is your boss completely lacking in moral principals? Dov argues that out-behaving your competitors is more important than out-performing them, especially in today’s viral/WOM/transparent web-connected world. Enter one bitchy blogger and your world comes apart, right?

The paradox of success now pushes us to pursue significance, not profit. You have permission from Dov to wield charismatic authority in delivering your brand promise. Doesn’t that sound like fun? Learn how to imbue your corporation with ethics and why that will pay off in profit like nothing else you can do.

In this episode of DishyMix, Susan brings questions from some of the digital marketing and media world’s new and leading CEO’s including Rob Simon, CEO of Burst Marketing who asks, ” why do people need direction now?” Scott Blumberg, CEO of Return Path asks how to standardize “how.” Dakota Sullivan, CMO of Yahoo!’s Blue Lithium asks how we can train our children in this new paradigm. Matt Edelman, CEO of PeopleJam wants to know how we can instill values in a sustainable way in a society overly engaged in shallow pursuits of wealth and celebrity.

Related Links:

• Get a 20% discount from our sponsor ICE.com, the #1 Online Jeweler
• Get a Free Audiobook from Audible Including Dov’s Book HOW
  
• Sponsor Isobar US: Largest Digital Marketing Network in 38 Countries
• Sponsor ValueClick Media “The Performance Interviews”
• LRN Website
• Hows Matter Site

Greetings,
As a previous ad:tech speaker, luminary or mentor within the interactive marketing community, we’d like to thank you for making ad:tech the leading industry event in 2007 and to let you know that we’re currently accepting speaking submissions for ad:tech Chicago 2008, to be held August 5 & 6 at The Navy Pier. We encourage you to send in a submission for consideration.

ad:tech Chicago will bring together marketers, agencies, publishers, technology innovators, media and business leaders in a networking and educational setting unlike any other. Rub shoulders with the industry’s best, see what’s coming next and help support and give back to the growing interactive marketing industry. ad:tech Chicago will focus on how digital is transforming all media and the business of marketing communications, with focus given to the agencies and brand marketers making this transition.

Event Date/Location
ad:tech Chicago 2008
The Navy Pier
August 5 & 6, 2008
http://www.ad-tech.com/chicago/

To submit a speaker proposal, please visit:
http://www.ad-tech.com/chicago/speakers/

Speaker Submission Deadline
Friday, February 29, 2008

Speaker Submission Guidelines
1. You must submit a proposal through the Web site-even if you’ve spoken at ad:tech in the past, you must submit a new speaking proposal.

2. Review the conference agenda from our San Francisco 2008 show to see how your submission could complement or add information that is new and exciting. We look for actionable data, case studies and ground-breaking market research to debut and educational information to share in general. We are not looking for a “presentation” about your company’s products and services.

3. If you’re a vendor, we recommend that you offer to co-present with a BRAND-named client to increase your chance for selection. The brand marketer can be business or consumer-oriented.

4. Make sure that whomever you suggest to speak is poised in public speaking and comfortable sharing metrics and results.

All submissions received will be reviewed. We will notify speakers selected to participate in late March 2008. Please be aware that although we appreciate every submission we receive, due to the overwhelming volume, it is not feasible for us to contact you unless we select your submission.

Thank you in advance for your contributions.

Warren Pickett
ad:tech expositions
Content Director
warren at ad-tech dot com

Episode 29: Dov Seidman of LRN and Author of “How: Why HOW We Do Anything Means Everything… in Business (and in Life)

Meet Dov, founder and CEO of LRN, a company dedicated to creating ethical, sustainable and profitable business cultures. Have you ever been put to the test ethically in a business deal? Have you worked at an unscrupulous company? Is your boss completely lacking in moral principals? Dov argues that out-behaving your competitors is more important than out-performing them, especially in today’s viral/WOM/transparent web-connected world. Enter one bitchy blogger and your world comes apart, right?

The paradox of success now pushes us to pursue significance, not profit. You have permission from Dov to wield charismatic authority in delivering your brand promise. Doesn’t that sound like fun? Learn how to imbue your corporation with ethics and why that will pay off in profit like nothing else you can do.