I interviewed Chris Shipley of the Guidewire Group — famous for her DEMO conferences — on DishyMix when I was at Webmasterradio.fm.

Here’s the link to the show and her kind testimonial

“Talk about thorough!  Susan peppered her interview with things about me even I didn’t remember!  She doesn’t just get the interview, she gets the person.”   — Chris Shipley, Guidewire Group

Through DishyMix, my podcast, I’m an ad:tech media partner.

If you’re reading this blog, you can save 25% on your ad:tech registration by using the promo code DISHY1 at check out.

Today is the last day for an early bird savings. But you will save 25% on your ad:tech registration up until 11/4 with this code.

If you are coming to ad:tech, post your comment below so I know you’ll be there!

I’m speaking at ad:tech NY about podcast advertising from the perspective of media buyers, agencies and publishers. I have a great group of co-presenters and if you are thinking about getting involved in downloadable media, I encourage you to attend.

If you are a podcaster or a creator of episodic video content, please join us!

You can use my “Bratton Discount” and save 25% on your ad:tech registration by using promo code DISHY1.

MODERATOR:
Susan Bratton, Co-Founder and CEO, Personal Life Media

PANELISTS:
Chris MacDonald, Executive VP of Business Development and Operations, LibSynPRO

John Furrier, Chairman, Podtech

Tom Webster, VP, Edison Media Research

Bryan Moffett, Sponsorship Operations Manager, NPR Digital Media

Web 2.0 Workshop 10/17

Susan Bratton, CEO and Co-founder, Personal Life Media, Inc.
Chas Edwards, Vice President, Sales & Market Development, Federated Media Publishing
Mary Hodder, CEO, Dabble

What are the business models, standards, and best practices for this emerging media form?

Find out by coming to engage with us.

Thank you Charles Stricklin, for blogging about my presentation at the PNME.

I won’t print the worst here, but I will reprint the best, because I got top billing! Yay!

I put my heart and soul into my presentation and got a ton of love back from the audience.

The best and worst of Podcast and New Media Expo

You may have noticed I quickly dispensed with the daily play-by-play the the goings-on at the 2007 Podcast and New Media Expo; There were just too many things to do and not enough energy or time to detail them in daily postings. My buddy, Jason Van Orden, asks over at his blog, “What was your favorite part of the expo?”

I’ll go him one better… I’ll tell you the what I thought to be both the best and worst parts of the expo:

Best

1. Susan Bratton’s session on attracting sponsors and advertisers
2. Don McAllister’s session on screencasting
3. Dinner at Rosa’s with Josh, John C. Havens, Paolo Tosolini, the guy with a British accent from Zimbabwe (?) and Jason & Melanie Van Orden
4. Dinner at Joe’s Crab Shack with Michael Mennenga, Brian Brown, Dan Kuykendall, Chuck Tomasi and others (especially the Vulcan rite of passage using plastic crab knives.)
5. Lunch at Lucille’s with Kris Smith, Jason & Melanie Van Orden, Matt Snodgrass, Craig Patchett, Stepan Masurov, Mark Chernesky, Randall Northcraft, Steve Fisher, Andy McCasky
6. Talking with Molly Wood, Tom Merritt, Paul Colligan, Leesa Barnes and Tee Morris
7. Meeting fans of The WordPress Podcast like Gregory Lemon and Betsy Flanagan, to name a few.
8. Allison Sheridan being nice enough to share her EVDO connection with everyone when the WiFi gave out.
9. Hanging out here and there with Jason White.
10. Speaking on a panel at the Podango booth with Dan Kuykendall and Doug Kaye.
11. Getting the chance to thank Tim Bourquin for his help in the past and for putting together a great expo.

Click HERE to read the whole post.

This article came out just as we were arriving at the Podcast and New Media Expo. If you are a buyer or seller of podcast advertising you might want to read it.

I review the various ad models, units and formats used today in downloadable media.

If you are on the “sell-side” you might also find my presentation on monetizing podcasts useful.

Post your questions below and I’ll be happy to reply.

Danny Sullivan has been in the industry since the beginning, spawning content and shows about search marketing. He’s one of the most well known and well-loved figures in the interactive space. Find out about Danny’s personal life, his career before search marketing and the circuitous directions his career has taken from Search Engine Watch to Jupiter Media to SES to his latest incarnation at Third Door Media.

If you can’t focus on the daily gyrations of the search world, Susan takes care of that for you with a briefing of the two most important trends in search marketing. You can sound like you’re totally on top of things…Danny explains the macro concepts you need to know to stay up to date on the latest important developments in search marketing. No, I’m not going to blog it here and spoil the surprise.

Click on the buttons and listen to the show!

You’ll hear about:

Stonehenge

Tree Houses

Oreos

Puppies

Daron Babin, Webmasterradio.fm

Target

Sphinn.com

Mini-Coopers

Snowboarding

And more.

I had a great time presenting to an engaged crowd Saturday at the PNME07. Here is the presentation, if you’d like to have more detail.

pnme-monetizing-podcasts-susan-bratton-plm-1007.pdf

Here are some of the great comments I received:

Loved ur session. If you could send me a copy of the slides that would be huge. Did I mention you ROCKED it today? – Adam

I just wanted to tell you that you had the best session at the PNME. No joke. I really appreciate that you share the information freely and you are so right that it comes back to you. Again, great presentation and the guy that wanted two sessions with you was right. – Steve

Susan: you owned the stage, what a great presentation! — David

I’m registering my vote to have Susan Bratton, Personal Life Media, back next year for a couple of sessions. Susan got interactive with her audience in her session on “Selling Advertising and Sponsorship for Your Audio or Video Content: What You Need To Know Now.” In an hour I think she gave one of the best advertising sales how-to’s I’ve seen. She provided information on the language of the advertising agencies and then walked us through creating a media kit, proposal, contacting the buying rep, making the pitch, following up and servicing the order/client. – Chuck (via blog)

You definitely are an inspiration. I also thought the session you ran was absolutely fantastic both for content and for seeing how you masterfully captured the audience. — Betsy

I must say that your session was one of the more informative for me and I walked away with a ton of notes to absorb! – Johnny

I wanted to say thanks once again for the great lecture you provided over the weekend in Ontario. I can’t tell you how refreshing it was to see someone so open with information. I have always done that in my business with my production knowledge and find that the ole karma train does run on a circular track. Kudos for your openness! – Mike

I must say, your session at the expo was the most informative and useful for me - thanks a ton! Thank you for all you do for podcasters! – Patti

Thank you so much for the wonderful presentation at the New Media Expo. I love your attitude and method of presentation (would definitely love to see you have a long form marketing seminar.) I’m certain that your influence will be a giant factor in maintaining an open environment within the new media content provider community. — Michael

Just wanted you to know I enjoyed your presentation at the Podcast and Portable Media Show in Ontario this weekend. I ran into Tim Bourquin and told him you were sensational. — Robert

Fantastic job with your presentation — I think you certainly were one of the most popular speakers at the event. I learned a lot and really appreciate your willingness to share so many tricks of the trade. – Matthew

Susan Bratton gave a great presentation on Marketing at the Expo. — Justin (via Twitter)

Thank you for an excellent presentation yesterday. You provided useful information and your enthusiasm for the subject was infectious. Thanks for caring so much and for being willing to share your knowledge with others. – Dan

I attended your session today at the Expo and you did a great job, very informative and interesting. — Rob

Thanks for the great presentation - nice meeting with you and Tim during the conference… Tim said you were putting 3 hours of info into 1 hour - he was right … - Derek

I enjoyed listening to your presentation at the Podcast Expo - you do a great job - very entertaining. – Lisa

Enjoyed your presentation at the Podcast Expo. — Dave

I really enjoyed your session. Thanks! — Jody

I loved your presentation at the Podcasting and New Media Expo. – Kirk