October 5, 2007 at 8:09 pm
· Filed under Industry Info
I’m speaking at ad:tech NY about podcast advertising from the perspective of media buyers, agencies and publishers. I have a great group of co-presenters and if you are thinking about getting involved in downloadable media, I encourage you to attend.
If you are a podcaster or a creator of episodic video content, please join us!
You can use my “Bratton Discount” and save 25% on your ad:tech registration by using promo code DISHY1.
| thursday, november 8, 4:15pm - 5:15pm |
| The Podosphere: Everything You Need to Know for Success in One Hour |
| Podcasts and vidcasts are both a marketing platform and a media opportunity. Find out if you should be creating a podcast at your company to engage and retain customers or if advertising in or sponsoring a podcast or a series of shows is right for your media mix. Now that media is portable and on-demand, found on iPods, MP3 players, iPhones, mobile phones, PSPs and TiVOs, you need to follow your customer’s media consumption with your messaging right onto their devices. You will hear from leading research firm Edison Research about the size, scope and consumer adoption of the podcasting phenomenon. You’ll learn how a media powerhouse like NPR has created a new revenue stream through portable media and how their sponsorship programs are served and measured. You’ll also get specifics from two new media publishers about how you can buy across networks and/or create your own show and you’ll hear from the originator of the Open Metrics Initiative about what can be measured in advertising and audience so you can confidently start bringing your message to this greenfield opportunity for marketers. These speakers are all part of the Association for Downloadable Media - an ad:tech partner organization, ensuring that you’ll get an objective fact-filled perspective on this new category of Web 2.0 media. |
MODERATOR:
Susan Bratton, Co-Founder and CEO, Personal Life Media
PANELISTS:
Chris MacDonald, Executive VP of Business Development and Operations, LibSynPRO
John Furrier, Chairman, Podtech
Tom Webster, VP, Edison Media Research
Bryan Moffett, Sponsorship Operations Manager, NPR Digital Media
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