Podcast Advertising - What Marketers and Agencies Need to Know by Susan Bratton
This article came out just as we were arriving at the Podcast and New Media Expo. If you are a buyer or seller of podcast advertising you might want to read it.
I review the various ad models, units and formats used today in downloadable media.
If you are on the “sell-side” you might also find my presentation on monetizing podcasts useful.
Post your questions below and I’ll be happy to reply.
