dmg World Media announced that Brad Berens has been promoted to the role of Chief Content Officer & Editor at Large for ad:tech expositions, LLC and iMedia Communications, Inc. in North America.

Berens will lead the content team for both companies, assuming an advisory role for the iMedia Connection editorial team that he has led since 2004.

This is great news - one person at the top who will further integrate these two amazing companies. There’s so much synergy and Brad is one of the most consciencious managers I’ve met. He knows what’s possible with the talent under his care and I believe he will do amazing work bringing these two entities more closely together. Everyone will win in this scenario.

Congratulations, Brad!

I am glad that your interview on DishyMix came out the same day that as announcement.

If you want to hear more about Brad, click here.

Brad and Kathi Berens

This week, get to know Brad Berens, the man that promotes everyone else in the industry through his programming of the iMedia events and iMedia Connection content.

Susan lures him out from behind the curtain and finds a wealth of delightful, quirky and compelling facts about Brad. Hear about comic books, Shakespeare, intimacy, Facebook, audiences, Hollywood script-writing, collecting, kneeling chairs, novel-writing, vanity Google Alerts, media tribes and more.

Brad is erudite and approachable, visionary and grounded,  mature and childlike and mostly you’ll feel great that someone in charge of editorial coverage for our industry can be so caring and objective.

Listen now from your computer or click the link above to subscribe to DishyMix in iTunes and enjoy Brad Berens “on-demand.”

“I can’t believe Susan got me to say what I said.”

– Testimonial from DSC of VPVP.

One of the all-time best DishyMix interviews was with David Scott Carlick. Click here to listen on Webmasterradio.fm. I’ve invited him back to see what he’s been up to. Expect the smart ass comments, witty criticisms, silliness and debauchery in late October or early November.

Subscribe here in iTunes to be sure not to miss David Redux.

From Kama Sutra to Darwinian Perspectives - 2006 DishyMix Interview - David Scott Carlick
David and I discuss everything from the race riots of the 60’s to sex on waterbeds. Not for the timid, you’ll hear some dirty jokes, some off color humor, and some crazy perspectives.

Are corn, dogs and grass really controlling human beings? Are creationists the most highly-evolved? That’s the Darwinian supposition posited by David.

Find out why he takes his signature look from Ivan Boesky and how a lapel pin becomes an “engagement beacon.”

Hippy woodworker and millionaire VC, the conversation ranges from mood rings to sumptuous Australian Shiraz to the importance of keeping intimacy strong in marriage.

Susan shares her perspective on Tantra vs. Kama Sutra for intimate connections which makes for some lively interaction!

Don’t miss this adventure in conversation - a truly dishy experience.

Here’s my session:

Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now!
Track 3: Business & Monetization
Instructor: Susan Bratton (bio) of Personal Life Media
Room: Ballroom C
Description: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It’s a learning session where you get real-time consulting that benefits everyone.

DishyMix is about the people behind the public persona in the media and Internet industry. I interview the famous about their personal lives, passions, aspirations and biggest challenges.

Can you match the image to the person? See my new ad and let me know how many you guess correctly by posting a comment below.

Click on the image to put it in your browser window, then click on it again to enlarge it.

Book Digest: Summarizing Books with Buzz for Busy People with book publicist, Nettie Hartsock.

Too busy to read? Interested in hearing great lessons and takeaways in a shortened format from the best and latest books? This podcast gives listeners the Cliff Notes™ version of the books everyone is talking about. Get reviews, key insights, special author interviews, NY Times and Wall St. Journal bestsellers and the best independently published books. She even gives her audience a special recommendation for a fiction book or two for relaxing weekend reading.

Listen Now: http://personallifemedia.com/blogs/books/
Suscribe Free in iTunes.

“Packs a wallop in her interviews – smart and sassy, and not afraid of a tough question (or a personal one)!”

– Dana Todd, Executive Vice President, Site Lab International, Inc.

Find out what this punk rocker has to do with Dana Todd on DishyMix!

Archived Show (2/15/07)

Creativity, Life-Purpose, Loving, Weight Loss, Aging and Book Reviews On Podcast Network

Today we added to our line up of weekly audio shows, podcasts and companion blogs for people on the leading edge of culture.

Each podcast will focus on a new enlightening and inspirational area for the media company including dating, fearless loving, the third age of life — retirement, life-purpose, authentic living, creativity, permanent weight loss and a digest of top business books by well-known experts including Dr. Eric Maisel, Dr. Peter Brill and David Debin, Renée Stephens, Adam Gilad and Nettie Hartsock.

“Each show has been crafted around a critical theme or life issue that our listeners, cultural creatives over 35, care deeply about,” said Susan Bratton, co-founder and CEO of Personal Life Media. “Our goal is to leverage the intimacy of the podcast channel around meaningful and personal subject matter that traditional media can’t match in depth of coverage.”

All shows from Personal Life Media may be accessed in iTunes.

The Joy of Living Creatively: Tapping Your Innovation and Imagination hosted by Dr. Eric Maisel.

Listen Now: http://personallifemedia.com/blogs/creative/
Subscribe Free in iTunes.

Your Purpose-Centered Life: A Plan for Authentic Living with Dr. Eric Maisel.

Listen Now: http://personallifemedia.com/blogs/purpose/
Subscribe Free in iTunes.

Aging Gratefully: The Doctor and The Man from Hollywood on the Third Age of Life is co-hosted by Dr. Peter Brill and David Debin.

Listen Now: http://personallifemedia.com/blogs/age/
Subscribe Free in iTunes.

Inside Out Weight Loss: Aligning Mind, Body and Spirit for Lasting Change by Renée Stephens, of Mind for Body.com.

Listen Now: http://personallifemedia.com/blogs/renee/
Subscribe Free in iTunes.

The Fearless Lover: The Spiritual Foundations of Present, Boundless and Enduring Love featuring Adam Gilad.

Listen Now: http://personallifemedia.com/blogs/fearless/
Subscribe Free in iTunes.

Book Digest: Summarizing Books with Buzz for Busy People with book publicist, Nettie Hartsock.

Listen Now: http://personallifemedia.com/blogs/books/
Suscribe Free in iTunes.

This week’s DishyMix podcast guest, Mike Donahue, is a one of the biggest names in the media industry. He is one of the creators of Ad Week NY and is a Madison Avenue fixture.

He lays it all out for us: his family, his VIP friends - from Al Gore to Phil Dusenberry, his proudest accomplishments and what’s most important to this main man of media.

And true to DishyMix, he shares a recipe - this one for his Margaritas:

Mike Donahue’s Killer Margaritas “1-2-3″
6 oz Frozen Limeade
12 oz Tequila Gold
18 oz Crushed Ice

Blend, drink and enjoy one on one access to this great man you usually see when you’re sitting in the audience.

Mike Donahue, EVP, American Association of Advertising Agencies on Killer Margaritas, Top TV Commercials and Eccentric Parts

She’s Geeky is a beautifully-named Women’s Tech (un)conference taking place October 22-23 in Mountain View, CA.

We are assembling women from all over the tech world who proudly consider themselves geeky. We’ll use this time together to exchange contacts, skills and provide mutual support in our careers as well as to talk about issues core to women in the tech world.
What could be better than a room full of amazing, smart women?

Not much! I’m looking forward to going.

Personally, I’ve always loved technology and worked hard to stay on top of the latest trends.

I’ve built my repuatation on being involved not just in media, but in cutting edge media and the most pioneering spaces for new ad models.

One of my ongoing roles is to program industry conferences. First for IAB, then ad:tech for 5 solid years, then an event for MySpace and now for the future of the Association for Downloadable Media. I’ve offered to do a presentation on “How to Effectively Pitch Yourself for a Speak Op” at the “She’s Geeky” event.

I have always worked to get more women into speak ops. My gross generalizations, taken from years of proof points are that women who speak at public events offer an alternative viewpoint and approach to men in the same business; they work harder to prepare and are in general much more animated speakers. A session with all men is deadly dull. Put one chick on a tech panel and watch the dynamic get much more fun.

Getting women on stage to share their knowledge is a pet project of mine.

If you are a tech chick, please join us! There is a two step registration process.
Go to the registration page - http://shesgeeky.org/Signup
Follow the prompt after you activate your account to pay via paypal - http://shesgeeky.org/pay.

Click here to see the great content we have outlined so far. <http://shesgeeky.org/Proposed%20Topics>
Thanks to the media sponsors: DevChix and LinuxChix . Other fabulous sponsors include Google, Nonprofit Technology Network , Atlassian, Purple Tornado, and Citizen Agency. Thank you, sponsors!

See you there?