Lois Kelly, Author of “Beyond Buzz” on DishyMix Podcast
The Jerk-O-Meter
Tune in as Susan and Lois talk about the Jerk-O-Meter, why “The Name Chick” sucked her dry, her penchant for index cards (Suz recommends new Shuffle & Stick Post-It’s) and her lust for a Flip Video camcorder.
You’ll also learn about “Alpha Fraidy Cats.” Ask yourself, are you one? Find out why that’s a bad, bad thing.
Find out why people want meaning, not buzz and why bravery is one of the main missing components in business competency today.
Learn about “doglish” and see if you know how to speak it. Find out what the Maxi Pad campaign has to do with “doglish.” A funny story.
Lois delivers a great punch-line to “If marketing heaven exists, what would God say when a marketer arrives at the Pearly Gates? Listen now and you’ll get the hilarious and resoundingly truthful answer. To listen in iTunes, click here.
Finally, Susan shares a poem, entitled “Self-Portrait” by David Whyte with Lois. He’s her favorite poet. You’ll enjoy the poetic moment and the subsequent discussion of a line from Liz Gilbert’s “Eat, Pray, Love” that goes like this: “I realized praying is talking to God and meditation is listening to God.” Again, with the big ears vs. big mouths… Check it out.
“Loaves and Fishes”
This is not
the age of information.
Forget the news,
and the radio,
and the blurred screen.
This is the time
of loaves
and fishes.
People are hungry,
and one good word is bread
for a thousand.
– David Whyte
Related Links:
Book: Beyond Buzz: The Next Generation of World-of-Mouth Marketing
Executive Summary eBook Download
