Rex Briggs’ Dream Car and More
On this week’s DishyMix podcast get to know one of the single most important people in the online advertising industry - Rex Briggs, founder of Marketing Evolution and the producer of the IAB XMOS research that measured the synergistic value of online advertising in the traditional media mix. His work opened the floodgates for traditional brands to feel good about the value of online media.
Have some fun and tune in today or subscribe in iTunes and listen on the go.
Now you get to meet the man behind the models - the real Rex. Loud shoes. Ferraris. Tablet PC geek. Laguna Seca. Twin boys. Evangelical presentation style. National debate champion. Oh yeah, there’s a lot happening in this interview.
Feel free to write a tribute to or comments about Rex, his work and his life below.
