The Jerk-O-Meter

Tune in as Susan and Lois talk about the Jerk-O-Meter, why “The Name Chick” sucked her dry, her penchant for index cards (Suz recommends new Shuffle & Stick Post-It’s) and her lust for a Flip Video camcorder.

You’ll also learn about “Alpha Fraidy Cats.” Ask yourself, are you one? Find out why that’s a bad, bad thing.

Find out why people want meaning, not buzz and why bravery is one of the main missing components in business competency today.

Learn about “doglish” and see if you know how to speak it. Find out what the Maxi Pad campaign has to do with “doglish.” A funny story.

Lois delivers a great punch-line to “If marketing heaven exists, what would God say when a marketer arrives at the Pearly Gates? Listen now and you’ll get the hilarious and resoundingly truthful answer. To listen in iTunes, click here.

Finally, Susan shares a poem, entitled “Self-Portrait” by David Whyte with Lois. He’s her favorite poet. You’ll enjoy the poetic moment and the subsequent discussion of a line from Liz Gilbert’s “Eat, Pray, Love” that goes like this: “I realized praying is talking to God and meditation is listening to God.” Again, with the big ears vs. big mouths… Check it out.

“Loaves and Fishes”

This is not
the age of information.

Forget the news,
and the radio,
and the blurred screen.

This is the time
of loaves
and fishes.

People are hungry,
and one good word is bread
for a thousand.

– David Whyte

Related Links:

Book: Beyond Buzz: The Next Generation of World-of-Mouth Marketing

Executive Summary eBook Download

FogHound Communication

FogHound Point of Views Blog

BlogHound Blog

David Whyte Poetry Forum

Jerk-O-Meter Measure Phone Rudeness

Home Depot for Post-It Shuffle & Stick Index Cards

This DishyMix interview with Lois Kelly (above with son Ian) will restore your confidence that there are sophisticated communications professionals with maturity and elegance who understand how to tell a company or product story that gets absorbed.

Learn how to communicate your company’s proposition with more powerful outcomes on this week’s DishyMix podcast.

From deep in the cerebral cortex to the limbic nervous system - humans are wired to take in information through stories with an emotional hook. “Emotions are the most powerful ingredient for understanding,” says Lois. You can leverage the subconscious social-signaling that happens at the beginning of interactions to make more of your connections positive. And you’ll lean why big ears vs. big mouths are what matter.

In Lois’ book “Beyond Buzz: The Next Generation of Word-of-Mouth Marketing,” she states “unlike buzz marketing, which is someone recommending a good product or reviewing a disappointing experience, conversational marketing helps people make sense of ideas through two-way dialogues.”

Lois gives us the nine main ways humans like to engage in conversation. If you make your story one of aspiration or based on anxieties, or you use personalities or “glitz and glam,” or you make it how-to or seasonally related or you give listeners a heads up about an avalanche that’s about to roll or you take a counterintuitive or contrarian perspective, these angles will make your information get noticed.

If you tune your story to the level of a five year old mind, apparently that helps further your message too, as well all “make meaning,” even as adults, with our five-year-old minds. Essentially, don’t make your story about “features and benefits” — instead “give them something to talk about.” Great advice from a smart executive with a damned helpful book.

Listen now for this educational and entertaining show by one of the industry’s top authors and speakers.

To subscribe in iTunes, click here.

As a conference chair, responsible for programming many trade events over the last dozen years, I’ve learned a thing or two about what it takes to get chosen as a speaker.

Travel Zoo asked me to be a guest columnist to share my experience to help YOU get more speaking engagements at key events in your industry.

Read it here.

Podcast Interview Get a Clue about David Weinberger: Author, Blogger, Speaker, Fellow, Twitterer, Commentator, Columnist and Willing ‘Word Association’ Player and More on DishyMix

Metadata Man.

Next Generation Librarian.

Maestro of Miscellaneous.

Get a Clue about David Weinberger: Author, Blogger, Speaker, Fellow, Twitterer, Commentator, Columnist and Willing ‘Word Association’ Player

David Weinberger, this week’s DishyMix guest, ultimately tracks web culture, especially around how it changes the way we organize ourselves with incremental access to information.

If you’ve never read The ClueTrain Manifesto listen to this show. If you’re aware of David but never had the chance to hear him speak, listen to get his personal side and the history of this thoughts about the Internet.

The index to David’s site.

Today the Madison Avenue Journal covered our “call for guests” for two of our podcasts - Living Green and Just for Women. We are interviewing Burners and want to make sure the media, marketing and Internet community knows we’ll be there.

We’d love to get you on the show if you have actions and advice about sustainable living and women’s empowerment.

Here’s the link to the article. Thanks again to Tim McHale of Madison Avenue Consultants for the coverage. He’s a soon-to-be Burner. Next year, right Tim?

Podcast Interview with Rex Briggs, CEO, Marketing Evolution - Obsessions: Fast Cars, Bright Shoes and More on DishyMix

Calling all Media, Agency, Publishing and Internet Burners.

Personal Life Media, a blog and podcast publishing company will be at Burning Man interviewing fellow Burners about empowerment and sustainable living.

Want a guest appearance on Living Green: Effortless Ecology for Everyday People with Meredith Medland and/or Just for Women: Dating, Relationships and Sex with Alissa Kriteman?

Email info@personallifemedia.com by August 24th to discuss an interview.

BURNING MAN Just for Women - Alissa Kriteman

Alissa Kriteman of ABC’s “How to Get the Guy” and author of “Alissa’s Four Cornerstones for Living Your Dreams” explores what it takes to be an EMPOWERED woman in society today. She interviews today’s most revered experts on hot topics such as, how women can achieve deeper self-love, healing past and present relationships, understanding men, attracting what you desire, letting go of the myth of “being saved my Prince Charming” and the evolution of love that will radically shift the way women date and relate!

She will capture live footage and/or audio recordings of the EMPOWERED WOMEN OF BURNING MAN 2007. She will ask them a series of questions about how they empower themselves, stay empowered, what empowered means to them, etc.

Alissa will interview and/or film women in action, capturing the essence of the emerging feminine power of the 21st century.

BURNING MAN Living Green - Meredith Medland

Whether Meredith Medland is interviewing celebrities on the red carpet at Hollywood Eco-Fashion Shows or turning on a room full of students in her trendsetting fitness class “Sexy and Spirited,” you can be assured to experience an extraordinary level of possibility. The founder of 3outcomes.com, and a Master Host, Meredith is a gifted interviewer who is known for her unique questions, ability to dig up the real truths and bring humor as well as depth to her shows. A frequent speaker to audiences of thousands, she has interviewed on CNN, CNBC, ABC, CBS and been quoted in the New York Times, Wall Street Journal and USA Today. Meredith uses personally developed, outcome-elicitation tools to engage her guests, impact her audience and increase focused attention and energy. Meredith has bridged the gap from the boardroom to burning man, by bringing 12 years in digital marketing and advertising and combining it with holistic education, transformational facilitation and somatic movement.

She will capture live footage and/or audio recordings of the SUSTAINABLE LIVING LEADERS OF BURNING MAN 2007. She will ask them a series of questions about how they make their ecology choices, what they do to “live green” and what they are creating at Burning Man in 2007.

Meredith will interview Burners in action, capturing the essence of the effortless ecology for every day people.

On this week’s DishyMix podcast get to know one of the single most important people in the online advertising industry - Rex Briggs, founder of Marketing Evolution and the producer of the IAB XMOS research that measured the synergistic value of online advertising in the traditional media mix. His work opened the floodgates for traditional brands to feel good about the value of online media.

Have some fun and tune in today or subscribe in iTunes and listen on the go.

Now you get to meet the man behind the models - the real Rex. Loud shoes. Ferraris. Tablet PC geek. Laguna Seca. Twin boys. Evangelical presentation style. National debate champion. Oh yeah, there’s a lot happening in this interview.
Feel free to write a tribute to or comments about Rex, his work and his life below.

I produce a reality audio podcast with a community of “o” innovators at One Taste SF (and now NY!). It’s a “day in the life” of this community and it’s fascinating.

What I DON’T DO is reality audio (or reality video) about cosmetic surgery. I think it’s misleading and sets false expectations. Instead, I produce a weekly podcast called “Beauty Now: The Intersection of Cosmetic Surgery, Anti-Aging and Bio-Medical Innovation.”

On this weekly podcast host Teri Hausman interviews leading plastic surgeons as well as other longevity and beauty experts about various procedures. Our aim is to provide realistic and deep detail about all of the products and procedures one can consider in a quest for eternal perfection.

Podcasting provides the perfect platform for a show like this. Teri does a great job asking all the questions you want to know about specific procedures and she’s the champion of the listener, never of the guest. Whether boob job or Brazilian butt lift, Teri gets all the pros and cons out on the table. This does not happen with reality TV where the bad is often glossed over to create a sensational and riveting show.

Today in Forbes, an article states, “Shows such as Extreme Makeover and The Swan also make those who watch them frequently feel more knowledgeable about plastic surgery, compared to those who don’t watch as much of this reality fare.”

“The more they watched the shows, the more interested” they became in plastic surgery, said Dr. John Persing, the senior author and a plastic surgeon at the Yale University School of Medicine in New Haven, Conn.”