Dude, Where’s My Audience?
An article in The Age.com from Australia quotes my friend and fellow burner and head of Hothouse Interactive, Simon Van-Wyk about the global movement of youth audiences from traditional to online and on-demand forms of media consumption.
The number one segment of podcast audience is males 18-24 but more interestingly the second largest audience is adults 35-54. Just like Internet-connected early adopters, then broadband-connected early adopters, the smartest, older, most sophisticated and wealthy elite can be found right along side the “nothing to lose” latest and greatest tech adopter kids.
Marketers of high-end items should be flocking to podcast advertising right about NOW to carve out their territory in this burgeoning space.
