Click on the image to see me on CNBC disagreeing with Jon Fine of Business Week about podcasting and the opportunity to monetize downloadable media.

Someone send Jon Fine some press releases - he’s woefully behind the times on ad tracking and audience measurement in portable media! He said podcasting was not a large business. Uh, Jon, have you looked in iTunes recently? Checked out the iPod and iPhone numbers? How big was Internet advertising 10 years ago? I remember when online advertising was nascient. Podcasting is just the next wave behind blogging in citizen media — not to mention all the new media companies creating revenue in this category from the ad serving Podbridge/Kiptronic/Podtrac/Beat9’s of the world to the Next New Network/Podshow/PodTech/Personal Life Media publishing empires being formed.

Like I said on the show - where the consumer goes, the advertiser follows. And portable media is a greenfield, uncluttered space for marketers to emotively insert their messages.

It won’t be long until this category gets the recognition it deserves. Especially when these organizations band together through the Association for Downloadable Media to scale the opportunity for advertisers.